WTF Gym Talk

Mike Taylor and I were introduced after I witnessed the custom equipment storage rack that his company BeaverFit had created for MADabolic.  BeverFit made a name for itself during the pandemic with their innovative modular, outdoor workout solutions and then with their Rumble collab for a custom fitness bench to increase operational capacity.   Since then, the company has been expanding into the commercial fitness scene and now offers its own gear lineup.  https://beaverfitusa.com/

During my research on Hyrox and fitness racing in general, I stumbled upon Coach Rich Diaz's work and his latest book, Training The Dark Side.  His paradigm and unique belief in fitness align incredibly well with my Tempo Training experiment.  I'll be having him on the podcast soon to dive further into his research, but here's how I'm currently viewing the intersection of his methods and my own. 

When you're winning in business, you can choose to finally take it easy or you can choose to stay critical of your product and find ways to improve. MADabolic has chosen the latter and has collaborated with BeaverFit to create a storage rack solution that can save their franchisees over $20,000 of rent per year by reducing their square footage needs.  If you're interested in franchising a MADabolic and want to talk shop with someone who understands the model and acts as a neutral 3rd party - please shoot me an email stu@wtfgymtalk.com 

As many of you know, I'm a big fan of Frequency Based Pricing.  This is simply a simple menu of membership options that give the member options in terms of the frequency they attend the gym.  However, some of my colleagues do not agree.  They believe in offering an Unlimited Only membership to encourage higher attendance.  Here's why that's some silly bullshit... Would you like to be able to hit me up during the day and ask questions about solving problems in your business?  Good news - you can. I work with up to 40 gym owners per month where we communicate DAILY and have a scheduled monthly call. My goal is to help you during tough times of your business and then to GET FIRED.  I want you to be self-sustaining and not in need of constant business coaching.  So when our work is done, I look forward to you firing me. If this interests you, check this out.  Questions?  Shoot me a DM on Instagram @wtfgymtalk —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month. www.microgymuniversity.com —------------------------------------------------------------------------------------------------------------- And SFH was dope enough to give any of my listeners 20% off their entire website, SFH.com.    Just use promo code GYMTALK20 and you'll save 20% on your entire order.  Again, use the code GYMTALK20 and go see why this is my go-to supplement brand for gym owners.

Since 1980, Coach Ian King @coachianking has been one of the leading authorities in strength and conditioning. Most notably, his body of work and education regarding Speed of Movement and Time Under Tension as it relates to installing tempo prescriptions in strength training.   He is on my Mount Rushmore of coaches who have influenced my career, and I'm pumped to have him on the podcast to discuss all things #respectthetempo.  Check out Coach King's online education and courses here.

So you may have noticed my pre-roll ads asking for podcast reviews on Apple or Spotify.  Simply send me a screenshot of your review on Instagram @wtfgymtalk and you'll get a chance to be entered in for a free 10 minute call - where you can ask me anything. Would you like to be able to hit me up during the day and ask questions about solving problems in your business?  Good news - you can. I work with up to 40 gym owners per month where we communicate DAILY and have a scheduled monthly call. My goal is to help you during tough times of your business and then to GET FIRED.  I want you to be self-sustaining and not in need of constant business coaching.  So when our work is done, I look forward to you firing me. If this interests you, check this out.  Questions?  Shoot me a DM on Instagram @wtfgymtalk —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month. www.microgymuniversity.com —------------------------------------------------------------------------------------------------------------- And SFH was dope enough to give any of my listeners 20% off their entire website, SFH.com.    Just use promo code GYMTALK20 and you'll save 20% on your entire order.  Again, use the code GYMTALK20 and go see why this is my go-to supplement brand for gym owners.

FYI:  This one has a lot of math.  I recommend checking out the video version on YouTube.   One of my colleagues, Jason Ackerman with Best Hour Of Their Day, recently made a post on his Instagram giving some business advice to gym owners.  I significantly disagreed but wanted to provide context and math to help support my argument.  Hopefully, by seeing both perspectives you can make your own informed decision as to which one makes more sense for you and your business.  Would you like to be able to hit me up during the day and ask questions about solving problems in your business?  Good news - you can. I work with up to 40 gym owners per month where we communicate DAILY and have a scheduled monthly call. My goal is to help you during tough times of your business and then to GET FIRED.  I want you to be self-sustaining and not in need of constant business coaching.  So when our work is done, I look forward to you firing me. If this interests you, check this out.  Questions?  Shoot me a DM on Instagram @wtfgymtalk —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month. www.microgymuniversity.com —------------------------------------------------------------------------------------------------------------- And SFH was dope enough to give any of my listeners 20% off their entire website, SFH.com.    Just use promo code GYMTALK20 and you'll save 20% on your entire order.  Again, use the code GYMTALK20 and go see why this is my go-to supplement brand for gym owners.

When looking to expand into your second (corporate-owned) location, here are the two biggest red flags that I look for that would probably indicate you're not ready. Would you like to be able to hit me up during the day and ask questions about solving problems in your business?  Good news - you can. I work with up to 40 gym owners per month where we communicate DAILY and have a scheduled monthly call. My goal is to help you during tough times of your business and then to GET FIRED.  I want you to be self-sustaining and not in need of constant business coaching.  So when our work is done, I look forward to you firing me. If this interests you, check this out.  Questions?  Shoot me a DM on Instagram @wtfgymtalk —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month. www.microgymuniversity.com —------------------------------------------------------------------------------------------------------------- And SFH was dope enough to give any of my listeners 20% off their entire website, SFH.com.    Just use promo code GYMTALK20 and you'll save 20% on your entire order.  Again, use the code GYMTALK20 and go see why this is my go-to supplement brand for gym owners.

I'm honored that Mo Fuerste, co-founder of Hyrox, was so gracious with his time and invited me up to Chicago during their North American Championship race to learn about Hyrox and the fitness racing genre at large. www.hyrox.com 

If you're looking to start an online business, either in addition or in lieu of an IRL business, you need to understand this one important factor... Would you like to be able to hit me up during the day and ask questions about solving problems in your business?  Good news - you can. I work with up to 40 gym owners per month where we communicate DAILY and have a scheduled monthly call. My goal is to help you during tough times of your business and then to GET FIRED.  I want you to be self-sustaining and not in need of constant business coaching.  So when our work is done, I look forward to you firing me. If this interests you, check this out.  Questions?  Shoot me a DM on Instagram @wtfgymtalk —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month. www.microgymuniversity.com —------------------------------------------------------------------------------------------------------------- And SFH was dope enough to give any of my listeners 20% off their entire website, SFH.com.    Just use promo code GYMTALK20 and you'll save 20% on your entire order.  Again, use the code GYMTALK20 and go see why this is my go-to supplement brand for gym owners.