WTF Gym Talk

I haven't been this excited about a coach's body of work since reading the original CrossFit Journal articles by Greg Glassman in 2005. Rich Diaz's work in the endurance community and his unique protocol for energy system training (The "Flow" Method") has been very eye-opening for me personally in my fitness pursuits, and I believe more coaches and athletes should be exposed to his unique training method. His resume is beyond impressive and includes working with some of the best athletes in fitness racing today, including OCR champions such as Veejay Jones, Hyrox champions like Hunter McIntyre, and high-level CF athletes such as Ryan Fischer. Check it out.  www.diazhumanperformance.com 

After discovering Deka Fit, and the "fitness racing" genre, I was interested in learning more about the brands bringing the concept of fitness racing to life.   Spartan, which many of you know from their massive success in obstacle course racing, has now added Deka Fit to its brand offering in hopes of creating more mass adoption for functional fitness racing.  Yancy Culp and Preston Burnett with Deka Fit hopped on the podcast to discuss all things Deka Fit, fitness racing, + how Deka Fit is going to help the retention of your members.  https://deka.fit/

Shawn Hanquist and his wife, Amanda Hanquist, own and operate The FitCFO - a CPA and wealth management firm that works specifically in the fitness industry.  We have been on each other's podcasts in the past, but towards the end of 2022, I hired Shawn as my financial planner and would highly recommend you consider doing the same.  As Shawn puts it, "it's not easy to get financially naked" in front of someone. However, this is precisely what I had to do to see what type of plan he would put together for me and if it were something I thought would be a good fit. Spoiler Alert:  It was.   Pumped to have Shawn in my corner, and hopefully, you guys get some value out of our conversation.   https://www.fitcfo.com

A debrief after running the Austin Half Marathon earlier in February.  

Mike Taylor and I were introduced after I witnessed the custom equipment storage rack that his company BeaverFit had created for MADabolic.  BeverFit made a name for itself during the pandemic with their innovative modular, outdoor workout solutions and then with their Rumble collab for a custom fitness bench to increase operational capacity.   Since then, the company has been expanding into the commercial fitness scene and now offers its own gear lineup.  https://beaverfitusa.com/

During my research on Hyrox and fitness racing in general, I stumbled upon Coach Rich Diaz's work and his latest book, Training The Dark Side.  His paradigm and unique belief in fitness align incredibly well with my Tempo Training experiment.  I'll be having him on the podcast soon to dive further into his research, but here's how I'm currently viewing the intersection of his methods and my own. 

When you're winning in business, you can choose to finally take it easy or you can choose to stay critical of your product and find ways to improve. MADabolic has chosen the latter and has collaborated with BeaverFit to create a storage rack solution that can save their franchisees over $20,000 of rent per year by reducing their square footage needs.  If you're interested in franchising a MADabolic and want to talk shop with someone who understands the model and acts as a neutral 3rd party - please shoot me an email stu@wtfgymtalk.com 

As many of you know, I'm a big fan of Frequency Based Pricing.  This is simply a simple menu of membership options that give the member options in terms of the frequency they attend the gym.  However, some of my colleagues do not agree.  They believe in offering an Unlimited Only membership to encourage higher attendance.  Here's why that's some silly bullshit... Would you like to be able to hit me up during the day and ask questions about solving problems in your business?  Good news - you can. I work with up to 40 gym owners per month where we communicate DAILY and have a scheduled monthly call. My goal is to help you during tough times of your business and then to GET FIRED.  I want you to be self-sustaining and not in need of constant business coaching.  So when our work is done, I look forward to you firing me. If this interests you, check this out.  Questions?  Shoot me a DM on Instagram @wtfgymtalk —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month. www.microgymuniversity.com —------------------------------------------------------------------------------------------------------------- And SFH was dope enough to give any of my listeners 20% off their entire website, SFH.com.    Just use promo code GYMTALK20 and you'll save 20% on your entire order.  Again, use the code GYMTALK20 and go see why this is my go-to supplement brand for gym owners.

Since 1980, Coach Ian King @coachianking has been one of the leading authorities in strength and conditioning. Most notably, his body of work and education regarding Speed of Movement and Time Under Tension as it relates to installing tempo prescriptions in strength training.   He is on my Mount Rushmore of coaches who have influenced my career, and I'm pumped to have him on the podcast to discuss all things #respectthetempo.  Check out Coach King's online education and courses here.

So you may have noticed my pre-roll ads asking for podcast reviews on Apple or Spotify.  Simply send me a screenshot of your review on Instagram @wtfgymtalk and you'll get a chance to be entered in for a free 10 minute call - where you can ask me anything. Would you like to be able to hit me up during the day and ask questions about solving problems in your business?  Good news - you can. I work with up to 40 gym owners per month where we communicate DAILY and have a scheduled monthly call. My goal is to help you during tough times of your business and then to GET FIRED.  I want you to be self-sustaining and not in need of constant business coaching.  So when our work is done, I look forward to you firing me. If this interests you, check this out.  Questions?  Shoot me a DM on Instagram @wtfgymtalk —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month. www.microgymuniversity.com —------------------------------------------------------------------------------------------------------------- And SFH was dope enough to give any of my listeners 20% off their entire website, SFH.com.    Just use promo code GYMTALK20 and you'll save 20% on your entire order.  Again, use the code GYMTALK20 and go see why this is my go-to supplement brand for gym owners.