

WTF Gym Talk
Stuart Brauer
WTF Gym Talk is a no-BS resource on how to run a successful business in the fitness industry. My content combines humor, education and entertainment.
If you're tired of the same vanilla podcast content on growing your gym, then you'll def. want to tune in.
If you're tired of the same vanilla podcast content on growing your gym, then you'll def. want to tune in.
Episodes
Mentioned books

Mar 7, 2023 • 20min
Generic Biz Advice For Gym Owners - DON'T DO THIS.
FYI: This one has a lot of math. I recommend checking out the video version on YouTube.
One of my colleagues, Jason Ackerman with Best Hour Of Their Day, recently made a post on his Instagram giving some business advice to gym owners. I significantly disagreed but wanted to provide context and math to help support my argument. Hopefully, by seeing both perspectives you can make your own informed decision as to which one makes more sense for you and your business.
Would you like to be able to hit me up during the day and ask questions about solving problems in your business? Good news - you can.
I work with up to 40 gym owners per month where we communicate DAILY and have a scheduled monthly call.
My goal is to help you during tough times of your business and then to GET FIRED. I want you to be self-sustaining and not in need of constant business coaching. So when our work is done, I look forward to you firing me.
If this interests you, check this out. Questions? Shoot me a DM on Instagram @wtfgymtalk
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Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
And SFH was dope enough to give any of my listeners 20% off their entire website, SFH.com. Just use promo code GYMTALK20 and you'll save 20% on your entire order. Again, use the code GYMTALK20 and go see why this is my go-to supplement brand for gym owners.

Mar 6, 2023 • 16min
Do You Want Multiple Locations? Here's The Red Flags I Look For.
When looking to expand into your second (corporate-owned) location, here are the two biggest red flags that I look for that would probably indicate you're not ready.
Would you like to be able to hit me up during the day and ask questions about solving problems in your business? Good news - you can.
I work with up to 40 gym owners per month where we communicate DAILY and have a scheduled monthly call.
My goal is to help you during tough times of your business and then to GET FIRED. I want you to be self-sustaining and not in need of constant business coaching. So when our work is done, I look forward to you firing me.
If this interests you, check this out. Questions? Shoot me a DM on Instagram @wtfgymtalk
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
And SFH was dope enough to give any of my listeners 20% off their entire website, SFH.com. Just use promo code GYMTALK20 and you'll save 20% on your entire order. Again, use the code GYMTALK20 and go see why this is my go-to supplement brand for gym owners.

Mar 6, 2023 • 1h 7min
Hyrox and The Fitness Racing Genre w/ Mo Fuerste
I'm honored that Mo Fuerste, co-founder of Hyrox, was so gracious with his time and invited me up to Chicago during their North American Championship race to learn about Hyrox and the fitness racing genre at large.
www.hyrox.com

Mar 3, 2023 • 18min
Starting An Online Business vs. In-Person Business
If you're looking to start an online business, either in addition or in lieu of an IRL business, you need to understand this one important factor...
Would you like to be able to hit me up during the day and ask questions about solving problems in your business? Good news - you can.
I work with up to 40 gym owners per month where we communicate DAILY and have a scheduled monthly call.
My goal is to help you during tough times of your business and then to GET FIRED. I want you to be self-sustaining and not in need of constant business coaching. So when our work is done, I look forward to you firing me.
If this interests you, check this out. Questions? Shoot me a DM on Instagram @wtfgymtalk
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
And SFH was dope enough to give any of my listeners 20% off their entire website, SFH.com. Just use promo code GYMTALK20 and you'll save 20% on your entire order. Again, use the code GYMTALK20 and go see why this is my go-to supplement brand for gym owners.

Mar 3, 2023 • 14min
Taking An Investor For Equity Might Be Your Smartest Idea
If you're in the concept phase of your business and you have the opportunity to accept money in exchange for equity - you might want to consider taking it. Here's why...
Would you like to be able to hit me up during the day and ask questions about solving problems in your business? Good news - you can.
I work with up to 40 gym owners per month where we communicate DAILY and have a scheduled monthly call.
My goal is to help you during tough times of your business and then to GET FIRED. I want you to be self-sustaining and not in need of constant business coaching. So when our work is done, I look forward to you firing me.
If this interests you, check this out. Questions? Shoot me a DM on Instagram @wtfgymtalk
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
And SFH was dope enough to give any of my listeners 20% off their entire website, SFH.com. Just use promo code GYMTALK20 and you'll save 20% on your entire order. Again, use the code GYMTALK20 and go see why this is my go-to supplement brand for gym owners.

Mar 1, 2023 • 30min
Questions From A Gym Making $700k+/Year
So you may have noticed my pre-roll ads asking for podcast reviews on Apple or Spotify. Simply send me a screenshot of your review on Instagram @wtfgymtalk and you'll get a chance to be entered in for a free 10-minute call - where you can ask me anything.

Feb 28, 2023 • 37min
How Steve Pinkerton Grew His Gym's Retail
My neighbor and good colleague, Steve Pinkerton - the owner of Vitality Fitness in Concord, NC - jumps on the podcast to discuss how he has managed to continuously build a successful retail outfit through his in-house juice bar and their collaboration with SFH.
Would you like to be able to hit me up during the day and ask questions about solving problems in your business? Good news - you can.
I work with up to 40 gym owners per month where we communicate DAILY and have a scheduled monthly call.
My goal is to help you during tough times of your business and then to GET FIRED. I want you to be self-sustaining and not in need of constant business coaching. So when our work is done, I look forward to you firing me.
If this interests you, check this out. Questions? Shoot me a DM on Instagram @wtfgymtalk
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
And SFH was dope enough to give any of my listeners 20% off their entire website, SFH.com. Just use promo code GYMTALK20 and you'll save 20% on your entire order. Again, use the code GYMTALK20 and go see why this is my go-to supplement brand for gym owners.

Feb 27, 2023 • 19min
Boutique Open Gym Models
Earlier in 2022, I discussed my interest in the Hybrid Model that had both group fitness and separate 24/7 open gym access. Well, I've changed my mind. Here's what's got my interest peaked in 2023.
Would you like to be able to hit me up during the day and ask questions about solving problems in your business? Good news - you can.
I work with up to 40 gym owners per month where we communicate DAILY and have a scheduled monthly call.
My goal is to help you during tough times of your business and then to GET FIRED. I want you to be self-sustaining and not in need of constant business coaching. So when our work is done, I look forward to you firing me.
If this interests you, check this out. Questions? Shoot me a DM on Instagram @wtfgymtalk
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
And SFH was dope enough to give any of my listeners 20% off their entire website, SFH.com. Just use promo code GYMTALK20 and you'll save 20% on your entire order. Again, use the code GYMTALK20 and go see why this is my go-to supplement brand for gym owners.

Feb 24, 2023 • 1h 5min
Alec Blenis's Take On Concurrent Training + Using Tempo
If you're not familiar with Alec Blenis, go ahead and look up his World Record title completed in 2021 at the workout Murph. The dude is a monster from a hybrid athlete standpoint, but his knowledge of exercise science, training, and human performance are second to none.
I asked Alec to come on the podcast to jam with me in regards to concurrent training and how I'm using Tempo Training as a model to prepare for the Chicago Marathon.
Check out his content and coaching options on Instagram @alecblenis

Feb 22, 2023 • 24min
Putting A Sauna + Cold Plunge In Your Microgym
With all the hype around recovery and wellness, especially saunas and cold plunging - should you invest in one for your microgym's client experience?
Would you like to be able to hit me up during the day and ask questions about solving problems in your business? Good news - you can.
I work with up to 40 gym owners per month where we communicate DAILY and have a scheduled monthly call.
My goal is to help you during tough times of your business and then to GET FIRED. I want you to be self-sustaining and not in need of constant business coaching. So when our work is done, I look forward to you firing me.
If this interests you, check this out. Questions? Shoot me a DM on Instagram @wtfgymtalk
-----------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
-----------------------------------------------------------------------------------------------------------------
And SFH was dope enough to give any of my listeners 20% off their entire website, SFH.com. Just use promo code GYMTALK20 and you'll save 20% on your entire order. Again, use the code GYMTALK20 and go see why this my go-to supplement brand for gym owners.