Olivia Young, creator of Box+Flow, discusses the challenges of COVID-19 and her relocation to Austin. They explore the journey of building a fitness studio, the evolution of Box+Flow, and the importance of finding a true partner. They also touch on pricing, programming, and the focus on emotional well-being in the fitness industry.
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Quick takeaways
Box and Flow combines boxing and yoga to create a transformative experience that challenges participants to find freedom and ease through movement and breath work.
Box and Flow is not just about physical exercise, but also provides an outlet for emotional release, aiming to create a deep and authentic experience for participants to connect, heal, and feel empowered.
Box and Flow aims to prioritize how individuals feel over how they look, attracting a diverse audience seeking empowerment, self-expression, and healing.
Deep dives
Resurrecting Box and Flow
Olivia Young discusses the resurrection of her fitness brand, Box and Flow, which combines boxing and yoga. Despite the closure of her studios due to the pandemic, Olivia has maintained hope and believes that the brand deserves a place in the world. She is looking for a strategic partner who not only has the financial resources but also shares her passion for bringing the Box and Flow experience to people everywhere. Olivia emphasizes that Box and Flow is not just about the physical space, but about the feeling and transformation it offers through facing internal struggles and finding flow.
The Power of the Box and Flow Model
Olivia Young explains the unique and transformative power of the Box and Flow model. She describes how the class is designed as a hero's journey, challenging participants to face their inner fight and find freedom and ease through movement and breath work. Olivia believes that the brand has the potential to change lives and create a powerful movement for healing. She highlights the importance of the feeling and experience created by Box and Flow, which cannot be easily replicated by superficial imitations.
Finding Strength in Adversity
Olivia Young shares her personal journey of resilience and growth after the closure of her Box and Flow studios. She had to face her own darkness and surrender to find a new lease on life. Olivia believes that through her own healing process, she gained a deeper understanding of the brand and its purpose. Now, she is ready to resurrect Box and Flow and serve others by creating a community that empowers individuals to tap into their inner strength and embrace their best selves.
The Power of Box and Flow: Embracing Healing and Transformation
Box and Flow emerged as a healing modality for the founder, helping her confront her own internal suffering. The fitness franchise is not just about physical exercise but also about providing an outlet for emotional release. It aims to create a deep and authentic experience where people can connect, heal, and feel empowered. By combining boxing and yoga, Box and Flow offers a unique way to tap into both the fire and water elements within us. The intense workouts and music help participants surrender to the experience, finding their dance through the fight and allowing them to flow through resistance.
Choosing the Right Market for Box and Flow's Expansion
When considering where to expand Box and Flow, the founder believes that secondary markets offer more opportunities and authenticity than major cities like New York. Rather than focusing on status or external validation, the franchise seeks to provide a deep and raw experience. The founder's vision is to create a brand that prioritizes how individuals feel over how they look. By building a model that combines elements of boxing and yoga, Box and Flow aims to attract a diverse audience who are seeking empowerment, self-expression, and healing. The brand's authenticity and unique approach make it a contender in the fitness industry.
Olivia Young is the only guest to be on my podcast on three different occasions, each time we've dived into a different aspect of the incredible microgym brand that she created with Box+Flow in NYC. This time we are discussing life after having to close her brand new location in SoHo, NYC due to the 2020 pandemic and the potential of bringing back this iconic brand that the fitness industry needs to experience again.