
WTF Gym Talk
WTF Gym Talk is a no-BS resource on how to run a successful business in the fitness industry. My content combines humor, education and entertainment.
If you're tired of the same vanilla podcast content on growing your gym, then you'll def. want to tune in.
Latest episodes

May 3, 2023 • 22min
Opening Additional Locations For Your Microgym
This podcast discusses the reasons and benefits of opening additional locations for microgyms, cautioning against blindly jumping on opportunities and emphasizing realistic assessment. It also explores options for exiting a micro gym, including becoming a shareholder or using joint ventures, and emphasizes the importance of a well-established current business before expanding.

May 1, 2023 • 26min
Recruiting + Hiring For Microgyms
Your HR department will ultimately become the most difficult element of your business. Recruiting, interviewing and hiring the right staff is critical, yet so complex and difficult. Hopefully this episode will help give you a better grasp on the entire process.
Would you like to be able to hit me up during the day and ask questions about solving problems in your business? Good news - you can.
I work with up to 40 gym owners per month where we communicate DAILY and have a scheduled monthly call.
My goal is to help you during tough times of your business and then to GET FIRED. I want you to be self-sustaining and not in need of constant business coaching. So when our work is done, I look forward to you firing me.
If this interests you, check this out. Questions? Shoot me a DM on Instagram @wtfgymtalk
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
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Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actual advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - send us a DM and we’ll be in touch with you ASAP.

Apr 28, 2023 • 14min
Working With The Gym Real Estate Company
The Gym Real Estate Company is open for business and we are looking to work with gym owners anywhere in the US that want assistance with leasing or buying buildings. We are not a brokerage firm. We are commercial real estate and business consulting firm that will walk you through the site selection process, understnaing your financial projections and create a full operational capacity analysis on your desired location. If you're looking to lease or buy a building and want someone who understands both the CRE and fitness industry - please reach out on IG @gymrealestate.co
Would you like to be able to hit me up during the day and ask questions about solving problems in your business? Good news - you can.
I work with up to 40 gym owners per month where we communicate DAILY and have a scheduled monthly call.
My goal is to help you during tough times of your business and then to GET FIRED. I want you to be self-sustaining and not in need of constant business coaching. So when our work is done, I look forward to you firing me.
If this interests you, check this out. Questions? Shoot me a DM on Instagram @wtfgymtalk
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actual advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - send us a DM and we’ll be in touch with you ASAP.

Apr 26, 2023 • 17min
Is Your Class Schedule Bloated?
Do you have classes with horrible utilization? Are you constantly thinking to yourself, "I should probably cancel that class, but I'm afraid what my members will say"? Then please, give this podcast a listen.
Would you like to be able to hit me up during the day and ask questions about solving problems in your business?
Good news - you can.
I work with up to 40 gym owners per month where we communicate DAILY and have a scheduled monthly call.
My goal is to help you during tough times of your business and then to GET FIRED. I want you to be self-sustaining and not in need of constant business coaching. So when our work is done, I look forward to you firing me.
If this interests you, check this out. Questions? Shoot me a DM on Instagram @wtfgymtalk
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actual advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - send us a DM and we’ll be in touch with you ASAP.

Apr 24, 2023 • 27min
The "In-Place" Model For Higher Revenue Per Square Foot
Yoga and spin studios may be boring to you with their singular modality offering, but from a business perspective, they are fascinating. They are the originator of the "in-place" model - a group class style in which participants get set up in a certain spot, with specific equipment and never leave until the end of class. Compared to the chaotic, less profitable versions of HIIT and CrossFit-style group classes we see today - you may want to reimagine your class flow.
Would you like to be able to hit me up during the day and ask questions about solving problems in your business?
Good news - you can.
I work with up to 40 gym owners per month where we communicate DAILY and have a scheduled monthly call.
My goal is to help you during tough times of your business and then to GET FIRED. I want you to be self-sustaining and not in need of constant business coaching. So when our work is done, I look forward to you firing me.
If this interests you, check this out. Questions? Shoot me a DM on Instagram @wtfgymtalk
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actual advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - send us a DM and we’ll be in touch with you ASAP.

Apr 21, 2023 • 39min
Making Retail Sales Easy w/ Gabriel Sandoval
Gabriel Sandoval is the owner of CrossFit MOB - a gym he was able to purchase from the previous owner and turn into a profitable business. One of Gabriel's entrepreneurial superpowers exists in creating a culture where members not only consistently purchase retail (especially his SFH supplement line), but he's also able to manage inventory and pricing to stay as profitable as possible with a fickle revenue stream.
IG: @thegabrielshow
Would you like to be able to hit me up during the day and ask questions about solving problems in your business?
Good news - you can.
I work with up to 40 gym owners per month where we communicate DAILY and have a scheduled monthly call.
My goal is to help you during tough times of your business and then to GET FIRED. I want you to be self-sustaining and not in need of constant business coaching. So when our work is done, I look forward to you firing me.
If this interests you, check this out. Questions? Shoot me a DM on Instagram @wtfgymtalk
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actual advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - send us a DM and we’ll be in touch with you ASAP.

6 snips
Apr 17, 2023 • 1h 7min
A Second Chance At Brick + Mortar w/ Dr. Sean Pastuch
My good friend and colleague, Dr. Sean Pastuch - founder of Active Life, is taking another stab at brick and mortar ownership. Sean used to own a brick + mortar gym before Hurricane Sandy destroyed his location. He then spent the next several years growing a multi-million dollar online company with Active Life. Now he has re-envisioned what he believes a fitness facility should look, feel and act like.
https://activelifelongbeach.com/
Would you like to be able to hit me up during the day and ask questions about solving problems in your business? Good news - you can.
I work with up to 40 gym owners per month where we communicate DAILY and have a scheduled monthly call.
My goal is to help you during tough times of your business and then to GET FIRED. I want you to be self-sustaining and not in need of constant business coaching. So when our work is done, I look forward to you firing me.
If this interests you, check this out. Questions? Shoot me a DM on Instagram @wtfgymtalk
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actual advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - send us a DM and we’ll be in touch with you ASAP.

Apr 14, 2023 • 1h 3min
I May Be Wrong, But I Doubt It | Todd Wise
Todd Wise is an experienced coach and gym owner of The Pack in Rochester, NY. One of his niche areas of expertise lies in creating competitors' programs within a gym. I'm not a huge fan of competitor programs within the average microgram
, so Todd and I decided to hash it out on the podcast.
https://thepack.fit/

Apr 12, 2023 • 21min
Not Everyone Is Going To Love Your "Thing"
I've got a news flash for you. Just because you love your service, location or unique belief in fitness...doesn't mean everyone else will. Here's how I recommend thinking about the fact that your thing isn't going to be for everyone.
Would you like to be able to hit me up during the day and ask questions about solving problems in your business? Good news - you can.
I work with up to 40 gym owners per month where we communicate DAILY and have a scheduled monthly call.
My goal is to help you during tough times of your business and then to GET FIRED. I want you to be self-sustaining and not in need of constant business coaching. So when our work is done, I look forward to you firing me.
If this interests you, check this out. Questions? Shoot me a DM on Instagram @wtfgymtalk
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actual advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - send us a DM and we’ll be in touch with you ASAP.

Apr 12, 2023 • 11min
Creating An Online Brand While Growing Your Microgym Brand
So you may have noticed my pre-roll ads asking for podcast reviews on Apple or Spotify. Simply send me a screenshot of your review on Instagram @wtfgymtalk and you'll get a chance to be entered for a free 10-minute call - where you can ask me anything.
Would you like to be able to hit me up during the day and ask questions about solving problems in your business? Good news - you can.
I work with up to 40 gym owners per month where we communicate DAILY and have a scheduled monthly call.
My goal is to help you during tough times of your business and then to GET FIRED. I want you to be self-sustaining and not in need of constant business coaching. So when our work is done, I look forward to you firing me.
If this interests you, check this out. Questions? Shoot me a DM on Instagram @wtfgymtalk
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actual advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - send us a DM and we’ll be in touch with you ASAP.