

WTF Gym Talk
Stuart Brauer
WTF Gym Talk is a no-BS resource on how to run a successful business in the fitness industry. My content combines humor, education and entertainment.
If you're tired of the same vanilla podcast content on growing your gym, then you'll def. want to tune in.
If you're tired of the same vanilla podcast content on growing your gym, then you'll def. want to tune in.
Episodes
Mentioned books

Jun 28, 2023 • 18min
Saving Enough Money To Buy A Building
Want to buy a building but you haven't exactly been great about saving up cash for the down payment? Let's talk.
—-------------------------------------------------------------------------------------------------------------
I solve problems in your business and make you more money. Guaranteed.
For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.
Stop wishing your business problems are going to magically go away.
Invest in your business and let me solve your problems and optimize your business fast and efficiently.
We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.
Learn more about what it’s like for us to work together.
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - send us a DM and we’ll be in touch with you ASAP.
—-------------------------------------------------------------------------------------------------------------
20% off Rebel Rabbit Cannabis-Infused Seltzer
For a limited time, Rebel Rabbit is offering 20% off your next purchase when you apply our discount code GYMTALK20 at checkout. That’s GYMTALK20. Visit their website at drinkrebelrabbit.com, order a variety pack, or use their Store Locator tool and take the edge off today without paying the “productivity tax” tomorrow. You can also check them out on Instagram at @drinkrebelrabbit
—-------------------------------------------------------------------------------------------------------------
Save Thousands On Your Taxes w/ a CPA Firm That Specializes In The Fitness Industry - The FitCFO
I’m sure that the accountant your Mom recommended is doing a great job for you. But if you’ve ever felt that they lacked fitness-industry experience, and want to test the waters with a firm that ONLY works with entrepreneurs in the fitness industry - you need to check out the FitCFO’s Free Strategy Call + Financial Blueprint Course. Head over to www.fitcfo/com/WTF and get your free call booked today.

Jun 26, 2023 • 1h 15min
Successful Gym? Check. Here's What's Next w/ Adam Ludlow
Adam Ludlow, founder of Rewired Fitness Co. in Spokane, WA is a friend, colleague, and client. He's built one hell of a business for himself, purchased commercial real estate, and now is venturing into business consulting. We caught up over beers to talk shop and this turned into a conversation that I think many of you will truly benefit from.
@rewiredfitnessco
—-------------------------------------------------------------------------------------------------------------
I solve problems in your business and make you more money. Guaranteed.
For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.
Stop wishing your business problems are going to magically go away.
Invest in your business and let me solve your problems and optimize your business fast and efficiently.
We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.
Learn more about what it’s like for us to work together.
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - send us a DM and we’ll be in touch with you ASAP.
—-------------------------------------------------------------------------------------------------------------
20% off Rebel Rabbit Cannabis-Infused Seltzer
For a limited time, Rebel Rabbit is offering 20% off your next purchase when you apply our discount code GYMTALK20 at checkout. That’s GYMTALK20. Visit their website at drinkrebelrabbit.com, order a variety pack, or use their Store Locator tool and take the edge off today without paying the “productivity tax” tomorrow. You can also check them out on Instagram at @drinkrebelrabbit
—-------------------------------------------------------------------------------------------------------------
Save Thousands On Your Taxes w/ a CPA Firm That Specializes In The Fitness Industry - The FitCFO
I’m sure that the accountant your Mom recommended is doing a great job for you. But if you’ve ever felt that they lacked fitness-industry experience, and want to test the waters with a firm that ONLY works with entrepreneurs in the fitness industry - you need to check out the FitCFO’s Free Strategy Call + Financial Blueprint Course. Head over to www.fitcfo/com/WTF and get your free call booked today.

Jun 23, 2023 • 17min
Ask Yourself This Before Any Big Business Decision
Next time you have a great idea for the business, ask yourself this question: What Problem Does It Solve?
—-------------------------------------------------------------------------------------------------------------
I solve problems in your business and make you more money. Guaranteed.
For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.
Stop wishing your business problems are going to magically go away.
Invest in your business and let me solve your problems and optimize your business fast and efficiently.
We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.
Learn more about what it’s like for us to work together.
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - send us a DM and we’ll be in touch with you ASAP.
—-------------------------------------------------------------------------------------------------------------
20% off Rebel Rabbit Cannabis-Infused Seltzer
For a limited time, Rebel Rabbit is offering 20% off your next purchase when you apply our discount code GYMTALK20 at checkout. That’s GYMTALK20. Visit their website at drinkrebelrabbit.com, order a variety pack, or use their Store Locator tool and take the edge off today without paying the “productivity tax” tomorrow. You can also check them out on Instagram at @drinkrebelrabbit
—-------------------------------------------------------------------------------------------------------------
Save Thousands On Your Taxes w/ a CPA Firm That Specializes In The Fitness Industry - The FitCFO
I’m sure that the accountant your Mom recommended is doing a great job for you. But if you’ve ever felt that they lacked fitness-industry experience, and want to test the waters with a firm that ONLY works with entrepreneurs in the fitness industry - you need to check out the FitCFO’s Free Strategy Call + Financial Blueprint Course. Head over to www.fitcfo/com/WTF and get your free call booked today.

Jun 21, 2023 • 12min
My Perspective of "Strength" Has Changed
In this podcast, the speaker discusses how their perspective of "strength" has changed over time, emphasizing the importance of endurance and time under tension. They challenge the idea that increased gym performance leads to improved fitness and aesthetics, and instead advocate for a holistic approach to strength. The speaker also encourages exploring new areas of fitness and respecting different definitions of strength.

Jun 19, 2023 • 1h 5min
The Fitness Industry Needs Box+Flow w/ Olivia Young
Olivia Young, creator of Box+Flow, discusses the challenges of COVID-19 and her relocation to Austin. They explore the journey of building a fitness studio, the evolution of Box+Flow, and the importance of finding a true partner. They also touch on pricing, programming, and the focus on emotional well-being in the fitness industry.

Jun 16, 2023 • 21min
Finding The Whitespace
This podcast discusses the concept of whitespace and how to find opportunities in the fitness industry. It explores successful examples of businesses that have leveraged whitespace and the importance of visiting and learning from different models. The hosts also highlight the boutique open gym model of Iron Built in Virginia and emphasize the importance of finding whitespace opportunities.

Jun 14, 2023 • 15min
This Is Why You're Stupid | Bring A Friend Week?!?
They tell me not to punch down, but I can't help it when I fundamentally disagree with the advice that I encounter being solicited to gym owners.
And this is a prime example of that.
—-------------------------------------------------------------------------------------------------------------
I solve problems in your business and make you more money. Guaranteed.
For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.
Stop wishing your business problems are going to magically go away.
Invest in your business and let me solve your problems and optimize your business fast and efficiently.
We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.
Learn more about what it’s like for us to work together.
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - send us a DM and we’ll be in touch with you ASAP.
—-------------------------------------------------------------------------------------------------------------
20% off Rebel Rabbit Cannabis-Infused Seltzer
For a limited time, Rebel Rabbit is offering 20% off your next purchase when you apply our discount code GYMTALK20 at checkout. That’s GYMTALK20. Visit their website at drinkrebelrabbit.com, order a variety pack, or use their Store Locator tool and take the edge off today without paying the “productivity tax” tomorrow. You can also check them out on Instagram at @drinkrebelrabbit
—-------------------------------------------------------------------------------------------------------------
Save Thousands On Your Taxes w/ a CPA Firm That Specializes In The Fitness Industry - The FitCFO
I’m sure that the accountant your Mom recommended is doing a great job for you. But if you’ve ever felt that they lacked fitness-industry experience, and want to test the waters with a firm that ONLY works with entrepreneurs in the fitness industry - you need to check out the FitCFO’s Free Strategy Call + Financial Blueprint Course. Head over to www.fitcfo/com/WTF and get your free call booked today.

Jun 12, 2023 • 22min
Site Suitability | Is Your Building Right For Your Gym?
Site Suitability is one of the services that The Gym Real Estate Company offers that commercial brokers cannot. While I'd love the opportunity to work for you on your next commercial real estate lease or purchase (which costs you nothing!), I wanted to share how we determine the suitability of a site for a gym so that you can start making better decisions when it comes to your building choice.
—-------------------------------------------------------------------------------------------------------------
I solve problems in your business and make you more money. Guaranteed.
For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.
Stop wishing your business problems are going to magically go away.
Invest in your business and let me solve your problems and optimize your business fast and efficiently.
We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.
Learn more about what it’s like for us to work together.
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - send us a DM and we’ll be in touch with you ASAP.
—-------------------------------------------------------------------------------------------------------------
20% off Rebel Rabbit Cannabis-Infused Seltzer
For a limited time, Rebel Rabbit is offering 20% off your next purchase when you apply our discount code GYMTALK20 at checkout. That’s GYMTALK20. Visit their website at drinkrebelrabbit.com, order a variety pack, or use their Store Locator tool and take the edge off today without paying the “productivity tax” tomorrow. You can also check them out on Instagram at @drinkrebelrabbit
—-------------------------------------------------------------------------------------------------------------
Save Thousands On Your Taxes w/ a CPA Firm That Specializes In The Fitness Industry - The FitCFO
I’m sure that the accountant your Mom recommended is doing a great job for you. But if you’ve ever felt that they lacked fitness-industry experience, and want to test the waters with a firm that ONLY works with entrepreneurs in the fitness industry - you need to check out the FitCFO’s Free Strategy Call + Financial Blueprint Course. Head over to www.fitcfo/com/WTF and get your free call booked today.

Jun 9, 2023 • 1h 1min
Substances We Use To Turn Off Our Entrepreneurial Brain w/ Andrew Charlesworth
Andrew Charlesworth is the Mid-west Affiliate Rep for CrossFit HQ and a microgym owner himself (CrossFit Tuebor). We share a lot of differences of opinion when it comes to various fitness or business topics, but one thing we are in sync with...
The need to chemically interfere with our brain at times to reclaim work/life balance and enable us to focus on something right in front of us, versus whatever creative scheme our brain is coming up with next.
Andrew and I talk about what we use to slow down our brain at the end of a long day, get the quality sleep we need to kick ass the next morning, and how we've successfully integrated "drugs" into our busy, fitness-focused lifestyle.
IG: @andrewcharlesworth1
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - send us a DM and we’ll be in touch with you ASAP.
—-------------------------------------------------------------------------------------------------------------
20% off Rebel Rabbit Cannabis-Infused Seltzer
For a limited time, Rebel Rabbit is offering 20% off your next purchase when you apply our discount code GYMTALK20 at checkout. That’s GYMTALK20. Visit their website at drinkrebelrabbit.com, order a variety pack, or use their Store Locator tool and take the edge off today without paying the “productivity tax” tomorrow. You can also check them out on Instagram at @drinkrebelrabbit
—-------------------------------------------------------------------------------------------------------------
Save Thousands On Your Taxes w/ a CPA Firm That Specializes In The Fitness Industry - The FitCFO
I’m sure that the accountant your Mom recommended is doing a great job for you. But if you’ve ever felt that they lacked fitness-industry experience, and want to test the waters with a firm that ONLY works with entrepreneurs in the fitness industry - you need to check out the FitCFO’s Free Strategy Call + Financial Blueprint Course. Head over to www.fitcfo/com/WTF and get your free call booked today.

Jun 7, 2023 • 2h 1min
Shoot The Shit | Stephen Hitt
Stephen Hitt is the owner of Industrious in Seattle, WA. A longtime CrossFit affiliate who opted to rebrand during 2020 due to this climate of change occurring within CrossFit HQs leadership ranks. However, it was the role of social distancing and COVID protocols that provided Industrious the opportunity to overhaul its class flow into a "pick a spot" model popularized by yoga and spin.
Branded as "Halos", each Halo provides every member in class with their own 169 sqft spot that comes equipped with their own ergs, squat rack, weights, pullup bar, bench, plyo boxes, and more. This new class flow has taken off within their two locations in the greater Seattle area and has ignited a franchise opportunity that is rapidly catching momentum.
Ladies and Gentlemen, Stephen Hitt.
@workhardlivefit
https://workhardlivefit.com/