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Learn about engaging with target customers at off-site events like farmers markets, researching and preparing for the market, getting free samples from bigger brands, and marketing and building relationships with attendees.
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Quick takeaways
- Engaging with potential customers outside the gym is crucial for building brand awareness and attracting new customers.
- Thoroughly researching and evaluating the farmers market as a venue can help gym owners determine if it aligns with their target audience and preferences.
Deep dives
The importance of getting outside your gym
The podcast emphasizes the significance of gym owners stepping outside their gym and engaging with their potential customers. It highlights that relying solely on people coming to the gym is ineffective, and that small businesses need to focus on building brand awareness. It suggests that attending local events like farmers markets can be a valuable opportunity to promote the gym and interact with the community. By setting up a booth, offering free food and beverages, and engaging in conversations, gym owners can create brand awareness and potentially attract new customers.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode