

WTF Gym Talk
Stuart Brauer
WTF Gym Talk is a no-BS resource on how to run a successful business in the fitness industry. My content combines humor, education and entertainment.
If you're tired of the same vanilla podcast content on growing your gym, then you'll def. want to tune in.
If you're tired of the same vanilla podcast content on growing your gym, then you'll def. want to tune in.
Episodes
Mentioned books

Jul 21, 2023 • 1h 7min
Making $50,000/mo of Passive Revenue By Leasing Out Space At Your Gym
Steve Pinkerton owns Vitality Fitness in Concord, NC. In 2014, he started construction on his 50,000 sqft facility. Fast forward 29 months, and this remarkable building finally opens and provides Steve with an opportunity that few will ever achieve - the ability to generate not only his income from running a successful gym, but an additional $50,000/mo. in rental income by leasing out space throughout his facility.
If you've ever dreamt of doing something similar, you won't want to miss this episode.
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I solve problems in your business and make you more money. Guaranteed.
For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.
Stop wishing your business problems are going to magically go away.
Invest in your business and let me solve your problems and optimize your business fast and efficiently.
We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.
Learn more about what it’s like for us to work together.
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - send us a DM and we’ll be in touch with you ASAP.
—-------------------------------------------------------------------------------------------------------------
20% off Rebel Rabbit Cannabis-Infused Seltzer
For a limited time, Rebel Rabbit is offering 20% off your next purchase when you apply our discount code GYMTALK20 at checkout. That’s GYMTALK20. Visit their website at drinkrebelrabbit.com, order a variety pack, or use their Store Locator tool and take the edge off today without paying the “productivity tax” tomorrow. You can also check them out on Instagram at @drinkrebelrabbit
—-------------------------------------------------------------------------------------------------------------
Save Thousands On Your Taxes w/ a CPA Firm That Specializes In The Fitness Industry - The FitCFO
I’m sure that the accountant your Mom recommended is doing a great job for you. But if you’ve ever felt that they lacked fitness-industry experience, and want to test the waters with a firm that ONLY works with entrepreneurs in the fitness industry - you need to check out the FitCFO’s Free Strategy Call + Financial Blueprint Course. Head over to www.fitcfo/com/WTF and get your free call booked today.

Jul 19, 2023 • 41min
Rebranding + Growing A THC Brand w/ Pierce Wylie
Pierce Wylie is the co-founder of Rebel Rabbit, a THC seltzer beverage that is gaining rapid traction in the alternative beverage category. You've heard me discuss my love for their product on this show before, but Pierce came on the episode to discuss the business side of owning a THC-based company and why they recently underwent such a wild rebrand in less than 3 years in business.
—-------------------------------------------------------------------------------------------------------------
I solve problems in your business and make you more money. Guaranteed.
For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.
Stop wishing your business problems are going to magically go away.
Invest in your business and let me solve your problems and optimize your business fast and efficiently.
We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.
Learn more about what it’s like for us to work together.
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - send us a DM and we’ll be in touch with you ASAP.
—-------------------------------------------------------------------------------------------------------------
20% off Rebel Rabbit Cannabis-Infused Seltzer
For a limited time, Rebel Rabbit is offering 20% off your next purchase when you apply our discount code GYMTALK20 at checkout. That’s GYMTALK20. Visit their website at drinkrebelrabbit.com, order a variety pack, or use their Store Locator tool and take the edge off today without paying the “productivity tax” tomorrow. You can also check them out on Instagram at @drinkrebelrabbit
—-------------------------------------------------------------------------------------------------------------
Save Thousands On Your Taxes w/ a CPA Firm That Specializes In The Fitness Industry - The FitCFO
I’m sure that the accountant your Mom recommended is doing a great job for you. But if you’ve ever felt that they lacked fitness-industry experience, and want to test the waters with a firm that ONLY works with entrepreneurs in the fitness industry - you need to check out the FitCFO’s Free Strategy Call + Financial Blueprint Course. Head over to www.fitcfo/com/WTF and get your free call booked today.

Jul 17, 2023 • 18min
Lean It Out
Leaning out the various workflows in your business that carry a large amount of operational drag is a practice you should get comfortable with.
—-------------------------------------------------------------------------------------------------------------
I solve problems in your business and make you more money. Guaranteed.
For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.
Stop wishing your business problems are going to magically go away.
Invest in your business and let me solve your problems and optimize your business fast and efficiently.
We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.
Learn more about what it’s like for us to work together.
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - send us a DM and we’ll be in touch with you ASAP.
—-------------------------------------------------------------------------------------------------------------
20% off Rebel Rabbit Cannabis-Infused Seltzer
For a limited time, Rebel Rabbit is offering 20% off your next purchase when you apply our discount code GYMTALK20 at checkout. That’s GYMTALK20. Visit their website at drinkrebelrabbit.com, order a variety pack, or use their Store Locator tool and take the edge off today without paying the “productivity tax” tomorrow. You can also check them out on Instagram at @drinkrebelrabbit
—-------------------------------------------------------------------------------------------------------------
Save Thousands On Your Taxes w/ a CPA Firm That Specializes In The Fitness Industry - The FitCFO
I’m sure that the accountant your Mom recommended is doing a great job for you. But if you’ve ever felt that they lacked fitness-industry experience, and want to test the waters with a firm that ONLY works with entrepreneurs in the fitness industry - you need to check out the FitCFO’s Free Strategy Call + Financial Blueprint Course. Head over to www.fitcfo/com/WTF and get your free call booked today.

Jul 14, 2023 • 12min
I Went Off On A Gym Owner For This
Nothing chaps my dick more....
—-------------------------------------------------------------------------------------------------------------
I solve problems in your business and make you more money. Guaranteed.
For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.
Stop wishing your business problems are going to magically go away.
Invest in your business and let me solve your problems and optimize your business fast and efficiently.
We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.
Learn more about what it’s like for us to work together.
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - send us a DM and we’ll be in touch with you ASAP.
—-------------------------------------------------------------------------------------------------------------
20% off Rebel Rabbit Cannabis-Infused Seltzer
For a limited time, Rebel Rabbit is offering 20% off your next purchase when you apply our discount code GYMTALK20 at checkout. That’s GYMTALK20. Visit their website at drinkrebelrabbit.com, order a variety pack, or use their Store Locator tool and take the edge off today without paying the “productivity tax” tomorrow. You can also check them out on Instagram at @drinkrebelrabbit
—-------------------------------------------------------------------------------------------------------------
Save Thousands On Your Taxes w/ a CPA Firm That Specializes In The Fitness Industry - The FitCFO
I’m sure that the accountant your Mom recommended is doing a great job for you. But if you’ve ever felt that they lacked fitness-industry experience, and want to test the waters with a firm that ONLY works with entrepreneurs in the fitness industry - you need to check out the FitCFO’s Free Strategy Call + Financial Blueprint Course. Head over to www.fitcfo/com/WTF and get your free call booked today.

Jul 12, 2023 • 16min
Selecting Your Site Based On Location & Price Alone Is Dumb AF
If you are solely selecting the site of your business based on site and location, you need to listen to this.
—-------------------------------------------------------------------------------------------------------------
I solve problems in your business and make you more money. Guaranteed.
For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.
Stop wishing your business problems are going to magically go away.
Invest in your business and let me solve your problems and optimize your business fast and efficiently.
We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.
Learn more about what it’s like for us to work together.
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - send us a DM and we’ll be in touch with you ASAP.
—-------------------------------------------------------------------------------------------------------------
20% off Rebel Rabbit Cannabis-Infused Seltzer
For a limited time, Rebel Rabbit is offering 20% off your next purchase when you apply our discount code GYMTALK20 at checkout. That’s GYMTALK20. Visit their website at drinkrebelrabbit.com, order a variety pack, or use their Store Locator tool and take the edge off today without paying the “productivity tax” tomorrow. You can also check them out on Instagram at @drinkrebelrabbit
—-------------------------------------------------------------------------------------------------------------
Save Thousands On Your Taxes w/ a CPA Firm That Specializes In The Fitness Industry - The FitCFO
I’m sure that the accountant your Mom recommended is doing a great job for you. But if you’ve ever felt that they lacked fitness-industry experience, and want to test the waters with a firm that ONLY works with entrepreneurs in the fitness industry - you need to check out the FitCFO’s Free Strategy Call + Financial Blueprint Course. Head over to www.fitcfo/com/WTF and get your free call booked today.

Jul 10, 2023 • 17min
Financial Planners Are Not For The Wealthy - They Are For Those Who Want To Be
I hear this bullshit all the time - "I can't get a financial planner yet, I don't have enough money."
"Why would I hire a wealth manager if I don't have any wealth?."
Let's talk about it.
—-------------------------------------------------------------------------------------------------------------
I solve problems in your business and make you more money. Guaranteed.
For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.
Stop wishing your business problems are going to magically go away.
Invest in your business and let me solve your problems and optimize your business fast and efficiently.
We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.
Learn more about what it’s like for us to work together.
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - send us a DM and we’ll be in touch with you ASAP.
—-------------------------------------------------------------------------------------------------------------
20% off Rebel Rabbit Cannabis-Infused Seltzer
For a limited time, Rebel Rabbit is offering 20% off your next purchase when you apply our discount code GYMTALK20 at checkout. That’s GYMTALK20. Visit their website at drinkrebelrabbit.com, order a variety pack, or use their Store Locator tool and take the edge off today without paying the “productivity tax” tomorrow. You can also check them out on Instagram at @drinkrebelrabbit
—-------------------------------------------------------------------------------------------------------------
Save Thousands On Your Taxes w/ a CPA Firm That Specializes In The Fitness Industry - The FitCFO
I’m sure that the accountant your Mom recommended is doing a great job for you. But if you’ve ever felt that they lacked fitness-industry experience, and want to test the waters with a firm that ONLY works with entrepreneurs in the fitness industry - you need to check out the FitCFO’s Free Strategy Call + Financial Blueprint Course. Head over to www.fitcfo/com/WTF and get your free call booked today.

Jul 7, 2023 • 19min
I Bought Out My Business Partner
I recently had to buy out my business partner's equity in our CRE Holdings company. Here's how it went down and my thoughts on doing something like this.
—-------------------------------------------------------------------------------------------------------------
I solve problems in your business and make you more money. Guaranteed.
For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.
Stop wishing your business problems are going to magically go away.
Invest in your business and let me solve your problems and optimize your business fast and efficiently.
We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.
Learn more about what it’s like for us to work together.
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - send us a DM and we’ll be in touch with you ASAP.
—-------------------------------------------------------------------------------------------------------------
20% off Rebel Rabbit Cannabis-Infused Seltzer
For a limited time, Rebel Rabbit is offering 20% off your next purchase when you apply our discount code GYMTALK20 at checkout. That’s GYMTALK20. Visit their website at drinkrebelrabbit.com, order a variety pack, or use their Store Locator tool and take the edge off today without paying the “productivity tax” tomorrow. You can also check them out on Instagram at @drinkrebelrabbit
—-------------------------------------------------------------------------------------------------------------
Save Thousands On Your Taxes w/ a CPA Firm That Specializes In The Fitness Industry - The FitCFO
I’m sure that the accountant your Mom recommended is doing a great job for you. But if you’ve ever felt that they lacked fitness-industry experience, and want to test the waters with a firm that ONLY works with entrepreneurs in the fitness industry - you need to check out the FitCFO’s Free Strategy Call + Financial Blueprint Course. Head over to www.fitcfo/com/WTF and get your free call booked today.

Jul 5, 2023 • 52min
$2MM Budget To Buy Land + Build A Gym
QCFit is a microgym brand in Charlotte, NC with two locations.
Their first location is a leased warehouse. However, their second location is one they own - and built themselves.
Adam Wilson and Jason Bright (owners) decided to purchase land and build a multi-tenant building for their gym. In this episode, they share the entire process, the obstacles, and the lessons learned of building a site from the ground up.
—-------------------------------------------------------------------------------------------------------------
I solve problems in your business and make you more money. Guaranteed.
For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.
Stop wishing your business problems are going to magically go away.
Invest in your business and let me solve your problems and optimize your business fast and efficiently.
We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.
Learn more about what it’s like for us to work together.
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - send us a DM and we’ll be in touch with you ASAP.
—-------------------------------------------------------------------------------------------------------------
20% off Rebel Rabbit Cannabis-Infused Seltzer
For a limited time, Rebel Rabbit is offering 20% off your next purchase when you apply our discount code GYMTALK20 at checkout. That’s GYMTALK20. Visit their website at drinkrebelrabbit.com, order a variety pack, or use their Store Locator tool and take the edge off today without paying the “productivity tax” tomorrow. You can also check them out on Instagram at @drinkrebelrabbit
—-------------------------------------------------------------------------------------------------------------
Save Thousands On Your Taxes w/ a CPA Firm That Specializes In The Fitness Industry - The FitCFO
I’m sure that the accountant your Mom recommended is doing a great job for you. But if you’ve ever felt that they lacked fitness-industry experience, and want to test the waters with a firm that ONLY works with entrepreneurs in the fitness industry - you need to check out the FitCFO’s Free Strategy Call + Financial Blueprint Course. Head over to www.fitcfo/com/WTF and get your free call booked today.

Jul 3, 2023 • 19min
Can't Find Staff To Hire? Here's Why.
The podcast discusses the challenges of finding staff for gyms post COVID, misconceptions in attracting top talent, and the difficulties of hiring in the fitness industry. Alternative recruitment methods and building a strong brand presence are suggested solutions.

Jun 30, 2023 • 13min
Creative Financing To Buy A Building | Part 1
When an opportunity to purchase a building comes your way, but you haven't saved up the appropriate funds or have credit issues (making bank loans harder to get), you need to be creative in the ways you plan to finance the property.
—-------------------------------------------------------------------------------------------------------------
I solve problems in your business and make you more money. Guaranteed.
For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.
Stop wishing your business problems are going to magically go away.
Invest in your business and let me solve your problems and optimize your business fast and efficiently.
We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.
Learn more about what it’s like for us to work together.
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - send us a DM and we’ll be in touch with you ASAP.
—-------------------------------------------------------------------------------------------------------------
20% off Rebel Rabbit Cannabis-Infused Seltzer
For a limited time, Rebel Rabbit is offering 20% off your next purchase when you apply our discount code GYMTALK20 at checkout. That’s GYMTALK20. Visit their website at drinkrebelrabbit.com, order a variety pack, or use their Store Locator tool and take the edge off today without paying the “productivity tax” tomorrow. You can also check them out on Instagram at @drinkrebelrabbit
—-------------------------------------------------------------------------------------------------------------
Save Thousands On Your Taxes w/ a CPA Firm That Specializes In The Fitness Industry - The FitCFO
I’m sure that the accountant your Mom recommended is doing a great job for you. But if you’ve ever felt that they lacked fitness-industry experience, and want to test the waters with a firm that ONLY works with entrepreneurs in the fitness industry - you need to check out the FitCFO’s Free Strategy Call + Financial Blueprint Course. Head over to www.fitcfo/com/WTF and get your free call booked today.