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Learn about the pitfalls of holding town hall meetings for announcing business changes and the importance of clear and concise communication with customers. Discover the drawbacks of viewing customers as friends and the impact of professional communication on significant business changes.
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Quick takeaways
- Avoid holding town hall meetings for introducing business changes, opt for one-to-many communication methods like emails or video announcements.
- When implementing major changes, gradually introduce them over time to maintain consistency and reliability for customers.
Deep dives
Effective Communication is Key
When making significant changes to your business, it's crucial to communicate effectively with your customers. Avoid holding town hall meetings, as they can lead to adverse reactions and a lack of control over the narrative. Instead, opt for one-to-many communication methods such as emails or video announcements. Keep the message short and to the point, addressing what changes are happening, when they will occur, and how they will impact the customer experience. Avoid overly emotional language or seeking customer approval, as it undermines your role as a leader and business owner.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode