
WTF Gym Talk
WTF Gym Talk is a no-BS resource on how to run a successful business in the fitness industry. My content combines humor, education and entertainment.
If you're tired of the same vanilla podcast content on growing your gym, then you'll def. want to tune in.
Latest episodes

Jul 7, 2023 • 19min
I Bought Out My Business Partner
I recently had to buy out my business partner's equity in our CRE Holdings company. Here's how it went down and my thoughts on doing something like this.
—-------------------------------------------------------------------------------------------------------------
I solve problems in your business and make you more money. Guaranteed.
For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.
Stop wishing your business problems are going to magically go away.
Invest in your business and let me solve your problems and optimize your business fast and efficiently.
We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.
Learn more about what it’s like for us to work together.
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - send us a DM and we’ll be in touch with you ASAP.
—-------------------------------------------------------------------------------------------------------------
20% off Rebel Rabbit Cannabis-Infused Seltzer
For a limited time, Rebel Rabbit is offering 20% off your next purchase when you apply our discount code GYMTALK20 at checkout. That’s GYMTALK20. Visit their website at drinkrebelrabbit.com, order a variety pack, or use their Store Locator tool and take the edge off today without paying the “productivity tax” tomorrow. You can also check them out on Instagram at @drinkrebelrabbit
—-------------------------------------------------------------------------------------------------------------
Save Thousands On Your Taxes w/ a CPA Firm That Specializes In The Fitness Industry - The FitCFO
I’m sure that the accountant your Mom recommended is doing a great job for you. But if you’ve ever felt that they lacked fitness-industry experience, and want to test the waters with a firm that ONLY works with entrepreneurs in the fitness industry - you need to check out the FitCFO’s Free Strategy Call + Financial Blueprint Course. Head over to www.fitcfo/com/WTF and get your free call booked today.

Jul 5, 2023 • 52min
$2MM Budget To Buy Land + Build A Gym
QCFit is a microgym brand in Charlotte, NC with two locations.
Their first location is a leased warehouse. However, their second location is one they own - and built themselves.
Adam Wilson and Jason Bright (owners) decided to purchase land and build a multi-tenant building for their gym. In this episode, they share the entire process, the obstacles, and the lessons learned of building a site from the ground up.
—-------------------------------------------------------------------------------------------------------------
I solve problems in your business and make you more money. Guaranteed.
For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.
Stop wishing your business problems are going to magically go away.
Invest in your business and let me solve your problems and optimize your business fast and efficiently.
We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.
Learn more about what it’s like for us to work together.
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - send us a DM and we’ll be in touch with you ASAP.
—-------------------------------------------------------------------------------------------------------------
20% off Rebel Rabbit Cannabis-Infused Seltzer
For a limited time, Rebel Rabbit is offering 20% off your next purchase when you apply our discount code GYMTALK20 at checkout. That’s GYMTALK20. Visit their website at drinkrebelrabbit.com, order a variety pack, or use their Store Locator tool and take the edge off today without paying the “productivity tax” tomorrow. You can also check them out on Instagram at @drinkrebelrabbit
—-------------------------------------------------------------------------------------------------------------
Save Thousands On Your Taxes w/ a CPA Firm That Specializes In The Fitness Industry - The FitCFO
I’m sure that the accountant your Mom recommended is doing a great job for you. But if you’ve ever felt that they lacked fitness-industry experience, and want to test the waters with a firm that ONLY works with entrepreneurs in the fitness industry - you need to check out the FitCFO’s Free Strategy Call + Financial Blueprint Course. Head over to www.fitcfo/com/WTF and get your free call booked today.

Jul 3, 2023 • 19min
Can't Find Staff To Hire? Here's Why.
The podcast discusses the challenges of finding staff for gyms post COVID, misconceptions in attracting top talent, and the difficulties of hiring in the fitness industry. Alternative recruitment methods and building a strong brand presence are suggested solutions.

Jun 30, 2023 • 13min
Creative Financing To Buy A Building | Part 1
When an opportunity to purchase a building comes your way, but you haven't saved up the appropriate funds or have credit issues (making bank loans harder to get), you need to be creative in the ways you plan to finance the property.
—-------------------------------------------------------------------------------------------------------------
I solve problems in your business and make you more money. Guaranteed.
For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.
Stop wishing your business problems are going to magically go away.
Invest in your business and let me solve your problems and optimize your business fast and efficiently.
We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.
Learn more about what it’s like for us to work together.
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - send us a DM and we’ll be in touch with you ASAP.
—-------------------------------------------------------------------------------------------------------------
20% off Rebel Rabbit Cannabis-Infused Seltzer
For a limited time, Rebel Rabbit is offering 20% off your next purchase when you apply our discount code GYMTALK20 at checkout. That’s GYMTALK20. Visit their website at drinkrebelrabbit.com, order a variety pack, or use their Store Locator tool and take the edge off today without paying the “productivity tax” tomorrow. You can also check them out on Instagram at @drinkrebelrabbit
—-------------------------------------------------------------------------------------------------------------
Save Thousands On Your Taxes w/ a CPA Firm That Specializes In The Fitness Industry - The FitCFO
I’m sure that the accountant your Mom recommended is doing a great job for you. But if you’ve ever felt that they lacked fitness-industry experience, and want to test the waters with a firm that ONLY works with entrepreneurs in the fitness industry - you need to check out the FitCFO’s Free Strategy Call + Financial Blueprint Course. Head over to www.fitcfo/com/WTF and get your free call booked today.

Jun 28, 2023 • 18min
Saving Enough Money To Buy A Building
Want to buy a building but you haven't exactly been great about saving up cash for the down payment? Let's talk.
—-------------------------------------------------------------------------------------------------------------
I solve problems in your business and make you more money. Guaranteed.
For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.
Stop wishing your business problems are going to magically go away.
Invest in your business and let me solve your problems and optimize your business fast and efficiently.
We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.
Learn more about what it’s like for us to work together.
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - send us a DM and we’ll be in touch with you ASAP.
—-------------------------------------------------------------------------------------------------------------
20% off Rebel Rabbit Cannabis-Infused Seltzer
For a limited time, Rebel Rabbit is offering 20% off your next purchase when you apply our discount code GYMTALK20 at checkout. That’s GYMTALK20. Visit their website at drinkrebelrabbit.com, order a variety pack, or use their Store Locator tool and take the edge off today without paying the “productivity tax” tomorrow. You can also check them out on Instagram at @drinkrebelrabbit
—-------------------------------------------------------------------------------------------------------------
Save Thousands On Your Taxes w/ a CPA Firm That Specializes In The Fitness Industry - The FitCFO
I’m sure that the accountant your Mom recommended is doing a great job for you. But if you’ve ever felt that they lacked fitness-industry experience, and want to test the waters with a firm that ONLY works with entrepreneurs in the fitness industry - you need to check out the FitCFO’s Free Strategy Call + Financial Blueprint Course. Head over to www.fitcfo/com/WTF and get your free call booked today.

Jun 26, 2023 • 1h 15min
Successful Gym? Check. Here's What's Next w/ Adam Ludlow
Adam Ludlow, founder of Rewired Fitness Co. in Spokane, WA is a friend, colleague, and client. He's built one hell of a business for himself, purchased commercial real estate, and now is venturing into business consulting. We caught up over beers to talk shop and this turned into a conversation that I think many of you will truly benefit from.
@rewiredfitnessco
—-------------------------------------------------------------------------------------------------------------
I solve problems in your business and make you more money. Guaranteed.
For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.
Stop wishing your business problems are going to magically go away.
Invest in your business and let me solve your problems and optimize your business fast and efficiently.
We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.
Learn more about what it’s like for us to work together.
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - send us a DM and we’ll be in touch with you ASAP.
—-------------------------------------------------------------------------------------------------------------
20% off Rebel Rabbit Cannabis-Infused Seltzer
For a limited time, Rebel Rabbit is offering 20% off your next purchase when you apply our discount code GYMTALK20 at checkout. That’s GYMTALK20. Visit their website at drinkrebelrabbit.com, order a variety pack, or use their Store Locator tool and take the edge off today without paying the “productivity tax” tomorrow. You can also check them out on Instagram at @drinkrebelrabbit
—-------------------------------------------------------------------------------------------------------------
Save Thousands On Your Taxes w/ a CPA Firm That Specializes In The Fitness Industry - The FitCFO
I’m sure that the accountant your Mom recommended is doing a great job for you. But if you’ve ever felt that they lacked fitness-industry experience, and want to test the waters with a firm that ONLY works with entrepreneurs in the fitness industry - you need to check out the FitCFO’s Free Strategy Call + Financial Blueprint Course. Head over to www.fitcfo/com/WTF and get your free call booked today.

Jun 23, 2023 • 17min
Ask Yourself This Before Any Big Business Decision
Next time you have a great idea for the business, ask yourself this question: What Problem Does It Solve?
—-------------------------------------------------------------------------------------------------------------
I solve problems in your business and make you more money. Guaranteed.
For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.
Stop wishing your business problems are going to magically go away.
Invest in your business and let me solve your problems and optimize your business fast and efficiently.
We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.
Learn more about what it’s like for us to work together.
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - send us a DM and we’ll be in touch with you ASAP.
—-------------------------------------------------------------------------------------------------------------
20% off Rebel Rabbit Cannabis-Infused Seltzer
For a limited time, Rebel Rabbit is offering 20% off your next purchase when you apply our discount code GYMTALK20 at checkout. That’s GYMTALK20. Visit their website at drinkrebelrabbit.com, order a variety pack, or use their Store Locator tool and take the edge off today without paying the “productivity tax” tomorrow. You can also check them out on Instagram at @drinkrebelrabbit
—-------------------------------------------------------------------------------------------------------------
Save Thousands On Your Taxes w/ a CPA Firm That Specializes In The Fitness Industry - The FitCFO
I’m sure that the accountant your Mom recommended is doing a great job for you. But if you’ve ever felt that they lacked fitness-industry experience, and want to test the waters with a firm that ONLY works with entrepreneurs in the fitness industry - you need to check out the FitCFO’s Free Strategy Call + Financial Blueprint Course. Head over to www.fitcfo/com/WTF and get your free call booked today.

Jun 21, 2023 • 12min
My Perspective of "Strength" Has Changed
In this podcast, the speaker discusses how their perspective of "strength" has changed over time, emphasizing the importance of endurance and time under tension. They challenge the idea that increased gym performance leads to improved fitness and aesthetics, and instead advocate for a holistic approach to strength. The speaker also encourages exploring new areas of fitness and respecting different definitions of strength.

Jun 19, 2023 • 1h 5min
The Fitness Industry Needs Box+Flow w/ Olivia Young
Olivia Young, creator of Box+Flow, discusses the challenges of COVID-19 and her relocation to Austin. They explore the journey of building a fitness studio, the evolution of Box+Flow, and the importance of finding a true partner. They also touch on pricing, programming, and the focus on emotional well-being in the fitness industry.

Jun 16, 2023 • 21min
Finding The Whitespace
This podcast discusses the concept of whitespace and how to find opportunities in the fitness industry. It explores successful examples of businesses that have leveraged whitespace and the importance of visiting and learning from different models. The hosts also highlight the boutique open gym model of Iron Built in Virginia and emphasize the importance of finding whitespace opportunities.