On the 12th installment of Branding with Boris, we share each side of our work on a joint client we shared - Moxie Fitness Studio.   If you're in need of brand design work and want to work with the best, head over to @metconcreative where my man Boris does incredible work to bring your brand to life.  Would you like to be able to hit me up during the day and ask questions about solving problems in your business?  Good news - you can. I work with up to 40 gym owners per month where we communicate DAILY and have a scheduled monthly call. My goal is to help you during tough times of your business and then to GET FIRED.  I want you to be self-sustaining and not in need of constant business coaching.  So when our work is done, I look forward to you firing me. If this interests you, check this out.  Questions?  Shoot me a DM on Instagram @wtfgymtalk ---------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month. www.microgymuniversity.com

If I could go back in time to when I was a gym owner, I would have established a much stronger client acquisition strategy around the running community in my city.   Here's the why and how of it.... Would you like to be able to hit me up during the day and ask questions about solving problems in your business?  Good news - you can. I work with up to 40 gym owners per month where we communicate DAILY and have a scheduled monthly call. My goal is to help you during tough times of your business and then to GET FIRED.  I want you to be self-sustaining and not in need of constant business coaching.  So when our work is done, I look forward to you firing me. If this interests you, check this out.  Questions?  Shoot me a DM on Instagram @wtfgymtalk -------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month. www.microgymuniversity.com

Discussing controversies and myths in franchising, such as kickbacks and fees. Exploring the factors within and outside of a franchisee's control. Highlighting the unique features of the Iron 24 franchise. Examining a trendy boxing fitness studio with an open bar. Exploring the use of cannabis as a performance enhancer in workouts. Insights on franchising and offering guidance.

I often talk about creating the 'white space' in the fitness industry and establishing a UBF - a Unique Belief in Fitness.  Well, here are twenty minutes of my thoughts on that topic, how to create a UBF, and some things you may not have considered when taking on this type of project.  Would you like to be able to hit me up during the day and ask questions about solving problems in your business?  Good news - you can. I work with up to 40 gym owners per month where we communicate DAILY and have a scheduled monthly call. My goal is to help you during tough times of your business and then to GET FIRED.  I want you to be self-sustaining and not in need of constant business coaching.  So when our work is done, I look forward to you firing me. If this interest you, check this out.  Questions?  Shoot me a DM on Instagram @wtfgymtalk --------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month. www.microgymuniversity.com

The concept of bulking and cutting - outside of bodybuilding, figure, and physique competitions - needs to dissolve from the fabric of nutritional strategies for the everyday person.  Here are my thoughts...

I had a great conversation with Sydney Crispin from SFH Supplements in which we discussed keeping your business offerings simple and streamlined vs. broad and everchanging.  We also jammed on some great tactics for microgym owners to utilize when selling supplements to increase profit and ensure you're not sitting on bare shelves of inflated inventory. And SFH was dope enough to give any of my listeners 20% off their entire website, SFH.com.    Just use promo code GYMTALK20 and you'll save 20% on your entire order.  Again, use the code GYMTALK20 and go see why this my go-to supplement brand for gym owners.

On Thursday, January 26th, 2023 - NCFit founder, Jason Khalipa announced through his podcast that he's changed his mind and has decided to re-affiliate his brand with CrossFit.  This decision comes six months after the new CEO Don Faul came to the helm.  Don has been a long-time member of NCFit and Jason shares his perspective as to why he believes this to be the right move for NCFit.   Would you like to be able to hit me up during the day and ask questions about solving problems in your business?  Good news - you can. I work with up to 40 gym owners per month where we communicate DAILY and have a scheduled monthly call. My goal is to help you during tough times of your business and then to GET FIRED.  I want you to be self-sustaining and not in need of constant business coaching.  So when our work is done, I look forward to you firing me. If this interests you, check this out.  Questions?  Shoot me a DM on Instagram @wtfgymtalk ------------------------------------------------------------------------------------------------------------------ Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month. www.microgymuniversity.com ------------------------------------------------------------------------------------------------------------------ And SFH was dope enough to give any of my listeners 20% off their entire website, SFH.com.    Just use promo code GYMTALK20 and you'll save 20% on your entire order.  Again, use the code GYMTALK20 and go see why this my go-to supplement brand for gym owners.

"That gym must suck, I heard their average member only stayed 9 months."   Making a statement like this is complete, silly bullshit and it needs to end.  Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month. www.microgymuniversity.com

So you may have noticed my pre-roll ads asking for podcast reviews on Apple or Spotify.  Simply send me a screenshot of your review on Instagram @wtfgymtalk and you'll get a chance to be entered in for a free 10 minute call - where you can ask me anything.

Adding 10% to your top line revenue is not easy, but it's not incredibly difficult either.   And the solution is far easier than attracting a new market or creating an additional service offering.  SFH was dope enough to give any of my listeners 20% off their entire website, SFH.com.    Just use promo code GYMTALK20 and you'll save 20% on your entire order.  Again, use the code GYMTALK20 and go see why this my go-to supplement brand for gym owners.