WTF Gym Talk

Guests: Marty Flanagan and Shannon Fable, discuss gym industry non-negotiables. Topics include challenges with gym overcrowding, importance of target audience and space optimization, creating value in a gym business, and benefits of a staffless gym model.

The podcast discusses the importance of capturing and acting on great ideas, improving gym facilities, evolving services, exploring and sharing fully developed business ideas, and advancing great business ideas through problem-solving skills and increasing business IQ with MGU.

Matt Becker, founder of Gym Lawyers, joins the host to discuss legal language, amendments to leases, and purchase agreements for gym owners. They emphasize the importance of education and introduce MicroGym University. They also explore the limitations of brokers in modifying legal language, breaking a lease with the help of brokers, and the concept of personal guarantee and good guy guarantee in leases. The chapter concludes with the significance of having written agreements and governing documents for business partnerships.

Check out my full writeup on Nike's newest venture into the microgym space here: https://wtfgymtalk.substack.com/ —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. Learn more about what it’s like for us to work together. —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠  —------------------------------------------------------------------------------------------------------------- Need help leasing or buying a building? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠ —-------------------------------------------------------------------------------------------------------------  20% off Rebel Rabbit Cannabis-Infused Seltzer For a limited time, Rebel Rabbit is offering 20% off your next purchase when you apply our discount code GYMTALK20 at checkout. That’s GYMTALK20. Visit their website at ⁠drinkrebelrabbit.com⁠, order a variety pack, or use their Store Locator tool and take the edge off today without paying the “productivity tax” tomorrow. You can also check them out on Instagram at @drinkrebelrabbit —-------------------------------------------------------------------------------------------------------------  Save Thousands On Your Taxes w/ a CPA Firm That Specializes In The Fitness Industry - The FitCFO I’m sure that the accountant your Mom recommended is doing a great job for you.  But suppose you’ve ever felt that they lacked fitness-industry experience, and want to test the waters with a firm that ONLY works with entrepreneurs in the fitness industry. In that case, you need to check out the FitCFO’s Free Strategy Call + Financial Blueprint Course.  Head over to www.fitcfo/com/WTF and get your free call booked today. 

This was a presentation I gave at the 2023 Gym Accelerator Summit in Nashville, TN. In this capacity, I was presenting as The Gym Real Estate Company and helping gym owners understand the basics of purchasing CRE. For the full video version, visit https://youtu.be/pZKOVtxXB3s —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. Learn more about what it’s like for us to work together. —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠  —------------------------------------------------------------------------------------------------------------- Need help leasing or buying a building? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠ —-------------------------------------------------------------------------------------------------------------  Save Thousands On Your Taxes w/ a CPA Firm That Specializes In The Fitness Industry - The FitCFO I’m sure that the accountant your Mom recommended is doing a great job for you.  But suppose you’ve ever felt that they lacked fitness-industry experience, and want to test the waters with a firm that ONLY works with entrepreneurs in the fitness industry. In that case, you need to check out the FitCFO’s Free Strategy Call + Financial Blueprint Course.  Head over to www.fitcfo/com/WTF and get your free call booked today.

In an unscripted conversation after the 2023 Gym Accelerator Summit came to a close in Nashville, TN - Chris Williams (CFT Fitness + Altamont Performance Training), Andrew Charlesworth (CF Seminar Staff + CrossFit Tuebor) and I tested out my new fancy podcast gear and enjoyed some adult beverages and good conversation.

Keith Hardwick and Riley Phelps have spent years working in the fitness industry working for Orangetheory Fitness in Charleston, SC. However, they knew there was a different angle to play within that market that had been left wide open. So these two left OTF and started their own brand, Kor4. Their high-volume class model allows for 42 people per class, barbell training, motorless treadmills, rowers, bikes, bells/balls, etc. And all of this within 3,400 square feet. Did I mention they are generating over $115k/mo? You don't want to miss this conversation if you're interested in high-operational capacity microgym models. https://www.kor4elite.com/

Discover the benefits of Rebel Rabbit, a cannabis-infused seltzer. Targeting a unique audience maximizes gym profits. Catering to micro gym owners and identifying a unique avatar are key. Creating unique group class models and finding niche markets. Narrowing down your avatar leads to success in a small market.

I've said it before and I'll say it again. Retention isn't hard. Here's why... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. Learn more about what it’s like for us to work together. —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠  —------------------------------------------------------------------------------------------------------------- Need help leasing or buying a building? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠ —-------------------------------------------------------------------------------------------------------------  20% off Rebel Rabbit Cannabis-Infused Seltzer For a limited time, Rebel Rabbit is offering 20% off your next purchase when you apply our discount code GYMTALK20 at checkout. That’s GYMTALK20. Visit their website at ⁠drinkrebelrabbit.com⁠, order a variety pack, or use their Store Locator tool and take the edge off today without paying the “productivity tax” tomorrow. You can also check them out on Instagram at @drinkrebelrabbit —-------------------------------------------------------------------------------------------------------------  Save Thousands On Your Taxes w/ a CPA Firm That Specializes In The Fitness Industry - The FitCFO I’m sure that the accountant your Mom recommended is doing a great job for you.  But if you’ve ever felt that they lacked fitness-industry experience, and want to test the waters with a firm that ONLY works with entrepreneurs in the fitness industry - you need to check out the FitCFO’s Free Strategy Call + Financial Blueprint Course.  Head over to www.fitcfo/com/WTF and get your free call booked today.

I don't think anything has caused subpar performance in small businesses like the inability to wait for the right idea, time, person, etc. Instead, we often go with a decision that we are 50/50 on. We make short-term decisions we know are not great for the business, and those decisions impact us long term. Let's talk about it. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. Learn more about what it’s like for us to work together. —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠  —------------------------------------------------------------------------------------------------------------- Need help leasing or buying a building? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠ —-------------------------------------------------------------------------------------------------------------  20% off Rebel Rabbit Cannabis-Infused Seltzer For a limited time, Rebel Rabbit is offering 20% off your next purchase when you apply our discount code GYMTALK20 at checkout. That’s GYMTALK20. Visit their website at ⁠drinkrebelrabbit.com⁠, order a variety pack, or use their Store Locator tool and take the edge off today without paying the “productivity tax” tomorrow. You can also check them out on Instagram at @drinkrebelrabbit —-------------------------------------------------------------------------------------------------------------  Save Thousands On Your Taxes w/ a CPA Firm That Specializes In The Fitness Industry - The FitCFO I’m sure that the accountant your Mom recommended is doing a great job for you.  But suppose you’ve ever felt that they lacked fitness-industry experience, and want to test the waters with a firm that ONLY works with entrepreneurs in the fitness industry. In that case, you need to check out the FitCFO’s Free Strategy Call + Financial Blueprint Course.  Head over to www.fitcfo/com/WTF and get your free call booked today.