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This podcast discusses the importance of organic marketing before paid advertising in the fitness industry. It explores the significance of building brand awareness and interest through organic marketing strategies, such as storytelling and providing valuable content. It also addresses gym owners' negative experiences with paid marketing companies and emphasizes the need for cohesive brand messaging across platforms. Additionally, it explores the changing landscape of client acquisition and the importance of constantly updating offers, copy, and creative to avoid ad fatigue.
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Quick takeaways
- Organic marketing should be established as a foundation before investing in paid digital marketing, focusing on strategies like the six-week challenge and couch to CrossFit program.
- Paid traffic is often an interruption to people's feed, and gym owners should not rely solely on it for immediate success or high-quality leads, emphasizing the need for strong organic content and storytelling in marketing efforts.
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Importance of Organic Marketing
Organic marketing should be established as a strong foundation before investing in paid digital marketing. The speaker highlights the success of various organic marketing strategies, such as the six-week challenge and the couch to CrossFit program. They also mention several agencies that specialize in paid traffic acquisition. However, the speaker emphasizes that paid traffic is cold traffic, consisting of individuals who haven't expressed interest in the business. They warn against blaming agencies for poor leads, as the responsibility lies with gym owners who interrupt strangers with ads.
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