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Why Organic Marketing Has To Come Before Paid

WTF Gym Talk

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Introduction

This chapter discusses the significance of building a strong organic marketing presence prior to investing in paid digital advertising. It emphasizes the success of programs like the couch to CrossFit and the six week challenge. The speaker also mentions agencies that aid businesses in acquiring paid traffic, such as Lasso Framework, Loud Rumor, and Drive Socials, and emphasizes the need for effective creativity and copywriting for different platforms. Additionally, it addresses gym owners who blame agencies for poor leads and highlights the importance of brand awareness in the local market.

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