

'LetterLand
Louis Nicholls, Tyler Morin
Louis Nicholls and Tyler Morin dissect what the f happened in the newsletter space this week. Sometimes with "famous" guests.
Episodes
Mentioned books

Sep 17, 2025 • 1h 2min
The 5 best ways to get your first 1'000 newsletter subscribers
This week, Louis and Tyler dig into the top 5 ways to get your first 1000 subscribers that actually work to build a profitable newsletter business quickly.

Sep 10, 2025 • 52min
Is Substack stealing your readers?
This week, Louis and Tyler examine whether Substack is siphoning readers from your owned channels, how its network effects impact discovery and retention, and how to keep control of your list. They compare native recommendations vs external links, outline migration and backup steps, and share metrics to track platform risk.

Aug 28, 2025 • 43min
He built a million-dollar newsletter... for 500 readers (with Corey Leff of JohnWallStreet)
In this episode, Louis and Tyler are joined by Corey Leff, Founder and CEO of JohnWallStreet.com , to show how a niche B2B newsletter became a sports intelligence business. They cover writing for 100 who matter, mentor-driven access, brick-by-brick growth, sponsor-led events, $10k memberships, thematic research, and why free beats paywalls.Follow Louis: https://x.com/louisnicholls_Follow Tyler: https://x.com/JPMorinChaseSubscribe for more!

Aug 20, 2025 • 55min
We built the world's biggest local newsletter business — with Ryan Heafy of 6AM City
In this episode, Louis and Tyler are joined by Ryan Heafy from 6AM City to share the playbook for scaling local newsletters. They cover market selection, AI-assisted workflows, internal tools, list growth, ad sales, and the deliverability habits that keep engagement high.Follow Louis: https://x.com/louisnicholls_Follow Tyler: https://x.com/JPMorinChaseSubscribe for more!

Aug 16, 2025 • 1h 3min
1m tiktok views = how many subscribers?!
This week, Louis and Tyler unpack a wild cash-drop stunt to grow a newsletter. What worked, what flopped, and the exact fixes to turn fleeting views into email subscribers.You’ll learn how to sharpen the CTA, tighten the landing page, and craft an offer people actually want so a viral moment becomes a list-growth engine.Follow Louis: https://x.com/louisnicholls_Follow Tyler: https://x.com/JPMorinChaseSubscribe for more!

Aug 13, 2025 • 36min
Q&A: What's the hardest part of building a profitable newsletter?
In this Q&A episode, Louis and Tyler are joined again by Emanuel (Manu) Cinca from Stacked Marketer to answer listener questions.They discuss how to pitch starting a newsletter at an established brand, the most impactful ways they're using AI to improve their newsletters, and the unexpected challenges that will be much harder than you think when starting out.Follow Louis: https://x.com/louisnicholls_Follow Tyler: https://x.com/JPMorinChaseSubscribe for more!

Aug 11, 2025 • 54min
How to build a $1k/day marketing newsletter? With Manu Cinca
In this episode, Louis and Tyler are joined by Emanuel (Manu) Cinca from Stacked Marketer to discuss how to start, grow, and monetize a B2B newsletter in today's competitive landscape.Follow Louis: https://x.com/louisnicholls_Follow Tyler: https://x.com/JPMorinChaseSubscribe for more!

Aug 4, 2025 • 44min
What's next for newsletter sponsorships? With Jeffrey Eisenberg
In this episode, Louis and Tyler are joined by Jeffrey Eisenberg from Media Intercept to discuss newsletter advertising, monetization strategies, the future of ad networks and hot takes on the newsletter space in 2025.Follow Louis: https://x.com/louisnicholls_Follow Tyler: https://x.com/JPMorinChaseSubscribe for more!

Jul 30, 2025 • 39min
Q&A: How to sell your first newsletter ad (and more questions)
In this Q&A episode, Tyler and Louis dive into strategies for landing your first newsletter sponsorship, including tips on leveraging your subscriber list, analyzing competitors, and using ad networks. Plus a bunch more newsletter questions and answers...Follow Louis: https://x.com/louisnicholls_Follow Tyler: https://x.com/JPMorinChase

12 snips
Jul 23, 2025 • 55min
5 newsletter lead magnets that actually work
Discover how lead magnets have evolved in 2025 and why traditional PDFs are losing their charm. Explore innovative ideas like instant access to newsletters, AI-enhanced tools, and memorable local offers. Learn the power of personalized branding on LinkedIn and why setting a price can boost perceived value. Dive into exciting concepts like mystery-box giveaways and why the relevance of open and click rates is fading. It's a lively discussion on adapting to engagement metrics and ensuring newsletter growth in an ever-changing landscape.