'LetterLand

Nathan May, founder of The Feed Media, discusses his journey in building a successful invite-only newsletter. He shares why relying on ads can be a pitfall for creators and explains how to generate $1M in revenue with just 1,000 subscribers through high-ticket models. Nathan reveals strategies for using social proof and scarcity to boost demand, and stresses the importance of founder-authored content for building trust. He also identifies the best niches for invite-only newsletters and provides tips on scaling without losing exclusivity.

Louis and Tyler dive into the fierce newsletter platform wars, highlighting Patreon's launch of Quips to challenge Substack. They debate whether this will enhance creator discoverability or create a paywall experience. Beehiiv's new features spark discussion about their all-in-one approach and the risk of shallow integrations. Meanwhile, they imagine building newsletters with $100k, sharing unique, niche ideas. Finally, they introduce Sparkloop’s welcome offers to improve monetization and reshape advertiser relationships in the newsletter space.

Matt McGarry, founder of Growletter and former creator of Newsletter Operator, shares innovative strategies for building lucrative newsletters. He presents five million-dollar newsletter ideas, including dyslexia-focused content and B2B case studies. Matt discusses monetization methods ranging from memberships to courses, and the potential of AI-driven newsletters. He highlights the importance of personal branding and offers growth tactics using LinkedIn video and engaging founder group chats for insights. Ideal for aspiring newsletter creators!

How did a college kid with no network or experience manage to break into venture capital... one of THE toughest, most cliquey industries in the world?Brett Perlmutter of BulletPitch joined Louis and Tyler on the pod to share all 👇→ how he came up with the idea for his newsletter→ crazy growth hacks that drove thousands of high quality subscribers→ and how things ended up going so well he realized he didn't even WANT a job in VC anymore... he could start his own damn fund

This week, Louis and Tyler dig into the top 5 ways to get your first 1000 subscribers that actually work to build a profitable newsletter business quickly.

This week, Louis and Tyler examine whether Substack is siphoning readers from your owned channels, how its network effects impact discovery and retention, and how to keep control of your list. They compare native recommendations vs external links, outline migration and backup steps, and share metrics to track platform risk.

In this episode, Louis and Tyler are joined by Corey Leff, Founder and CEO of JohnWallStreet.com , to show how a niche B2B newsletter became a sports intelligence business. They cover writing for 100 who matter, mentor-driven access, brick-by-brick growth, sponsor-led events, $10k memberships, thematic research, and why free beats paywalls.Follow Louis: https://x.com/louisnicholls_Follow Tyler: https://x.com/JPMorinChaseSubscribe for more!

In this episode, Louis and Tyler are joined by Ryan Heafy from 6AM City to share the playbook for scaling local newsletters. They cover market selection, AI-assisted workflows, internal tools, list growth, ad sales, and the deliverability habits that keep engagement high.Follow Louis: https://x.com/louisnicholls_Follow Tyler: https://x.com/JPMorinChaseSubscribe for more!

This week, Louis and Tyler unpack a wild cash-drop stunt to grow a newsletter. What worked, what flopped, and the exact fixes to turn fleeting views into email subscribers.You’ll learn how to sharpen the CTA, tighten the landing page, and craft an offer people actually want so a viral moment becomes a list-growth engine.Follow Louis: https://x.com/louisnicholls_Follow Tyler: https://x.com/JPMorinChaseSubscribe for more!

In this Q&A episode, Louis and Tyler are joined again by Emanuel (Manu) Cinca from Stacked Marketer to answer listener questions.They discuss how to pitch starting a newsletter at an established brand, the most impactful ways they're using AI to improve their newsletters, and the unexpected challenges that will be much harder than you think when starting out.Follow Louis: https://x.com/louisnicholls_Follow Tyler: https://x.com/JPMorinChaseSubscribe for more!