'LetterLand He built a 7-figure invite-only newsletter | with Nathan May
Dec 8, 2025
Nathan May, founder of The Feed Media, discusses his journey in building a successful invite-only newsletter. He shares why relying on ads can be a pitfall for creators and explains how to generate $1M in revenue with just 1,000 subscribers through high-ticket models. Nathan reveals strategies for using social proof and scarcity to boost demand, and stresses the importance of founder-authored content for building trust. He also identifies the best niches for invite-only newsletters and provides tips on scaling without losing exclusivity.
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Invite-Only Began As A Client-Acquisition Hack
- Nathan started an invite-only newsletter to recruit high-signal newsletter operators to his agency clients.
- He manually messaged people and often added them directly to the list to build credibility and win clients.
High-Value Readers Unlock FOMO Growth
- Invite-only works when each reader is potentially worth thousands in LTV and when you can identify and reach a compact, networked group.
- Adding a few high-profile mutuals drives FOMO and unlocks further invites.
Use The Media Mullet: Stack Revenue
- Build a 'media mullet': front-load free, sponsor-friendly content and back-load high-LTV products or services.
- Ensure back-end offers are at least $1,000 to make invite-only acquisition worthwhile.