'LetterLand Q&A: Free ways to grow a newsletter (and more listener questions)
Jan 2, 2026
Discover innovative strategies to turn social media followers into newsletter subscribers using automated DMs. Learn how to effectively borrow audiences from other creators and secure free recommendations. The hosts share insights on using ManyChat for organic growth and emphasize collecting emails through direct chats. They discuss the power of lead magnets and reciprocal strategies for subscriber exchanges. Plus, find out how hosting paid events can boost your reach while collaborating with fellow creators!
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Turn DMs Into Subscriber Funnels
- Use automated DMs on platforms like Instagram and TikTok to convert followers directly into newsletter subscribers.
- Remove friction by asking for an email in the DM and having a VA or automation add it for them.
Automate Social Engagement With ManyChat
- Use ManyChat automations to message people who like, comment, or follow and push them toward signup flows.
- Pair that automation with a clear, compelling freebie to make the CTA worth it.
Kill Friction By Collecting Emails In-Chat
- Ask for email addresses directly in DMs instead of sending people to landing pages to kill friction.
- A simple lead magnet sent via DM increases conversion compared with a generic link.