'LetterLand

In this episode, Louis and Tyler are joined by Emanuel (Manu) Cinca from Stacked Marketer to discuss how to start, grow, and monetize a B2B newsletter in today's competitive landscape.Follow Louis: https://x.com/louisnicholls_Follow Tyler: https://x.com/JPMorinChaseSubscribe for more!

In this episode, Louis and Tyler are joined by Jeffrey Eisenberg from Media Intercept to discuss newsletter advertising, monetization strategies, the future of ad networks and hot takes on the newsletter space in 2025.Follow Louis: https://x.com/louisnicholls_Follow Tyler: https://x.com/JPMorinChaseSubscribe for more!

In this Q&A episode, Tyler and Louis dive into strategies for landing your first newsletter sponsorship, including tips on leveraging your subscriber list, analyzing competitors, and using ad networks. Plus a bunch more newsletter questions and answers...Follow Louis: https://x.com/louisnicholls_Follow Tyler: https://x.com/JPMorinChase

Discover how lead magnets have evolved in 2025 and why traditional PDFs are losing their charm. Explore innovative ideas like instant access to newsletters, AI-enhanced tools, and memorable local offers. Learn the power of personalized branding on LinkedIn and why setting a price can boost perceived value. Dive into exciting concepts like mystery-box giveaways and why the relevance of open and click rates is fading. It's a lively discussion on adapting to engagement metrics and ensuring newsletter growth in an ever-changing landscape.

Substack raises a $100m series C round of funding from top investors. What does this mean for the newsletter space? Should we all move to Substack now? Will they finally embrace ads? Join Louis and Tyler for our first ever (excuse for an) "emergency pod", as we give our first impressions and hot takes on the news.

Louis and Tyler switch things up with a game of "fact or fiction" about newsletter recommendations tools...which recommendations network is best?is it a bad idea to recommend other newsletters to your audience?and the killer question: are recommended subscribers actually any good?We get into all this and more, with our nerdiest episode yet.

Tyler's back and — together with Louis — we get into a bunch of nerdy newsletter stuff:did Tyler invent a better replacement for referral programs?how will AI search impact your newsletter growth?and what's the deal with beehiiv's "Top 4"?Listen in and shoot us your question at letterlandpod@gmail.com

Gunnar Holm, the mastermind behind Growjoy, helps top finance newsletters achieve profitable growth through Meta ads and TikTok. In this discussion, he reveals the secrets of spending $100k monthly on newsletter ads, emphasizing the growing importance of AI in creating effective ad content. Gunnar also highlights TikTok's rise as a powerful platform for older audiences and the competitive landscape of social media ads. He shares insights on leveraging LinkedIn for B2B newsletters and the nuances of maintaining a strategic balance in subscriber acquisition.

Gunnar Holm is the founder of Growjoy, where he is *the guy* top finance publications trust to run their paid newsletter acquisition. He's helped tens of 7- and 8-figure newsletters spend $millions/month on paid growth via meta and tiktok ads. And — in today's episode — he breaks down exactly how he'd launch a $million/year newsletter in the finance space from scratch. In just 8 steps.

TJ Larkin, founder and operator of multiple local newsletters, shares insights on the booming trend of local media. He discusses whether local newsletters are a sustainable business or just a fad, warning against half-hearted side hustles. With tips on monetization strategies and the importance of engaging content, TJ highlights who should consider starting a newsletter. He also emphasizes the role of community involvement and social media for success, suggesting that local newsletters could thrive even amid changing media landscapes.