

'LetterLand
Louis Nicholls, Tyler Morin
Louis Nicholls and Tyler Morin dissect what the f happened in the newsletter space this week. Sometimes with "famous" guests.
Episodes
Mentioned books

6 snips
Jun 21, 2025 • 43min
Q&A: Newsletter F**k-Ups, Referral Programs & The Best Way To Spend $2k/Month On Growth
Curious if your newsletter really needs a website? Tune in as hosts debate website archives and SEO strategies. Hear about a listener's botched referral program and discover modern solutions to revitalize it. They also share some of their cringiest newsletter mistakes, from typos to scheduling disasters. Finally, listen in as the duo passionately argues over the best ways to utilize a $2,000 monthly budget for growth, including ads, collaborations, and more. It's an enlightening and entertaining dive into the world of newsletters!

Jun 15, 2025 • 1h 16min
How to discover the next 7-figure newsletter opportunity before anyone else
When a big consumer trend comes along — like AI or crypto — it creates an opportunity for 7- and 8-figure newsletters. But how do you identify those "big" trends earlier enough to take advantage of them? And what trends are Tyler and Louis currently excited about? Listen in as we brainstorm ideas for what "the next" 7-figure consumer newsletter might look like. PLUS — Louis tests Tyler on 5 "quick wins" that'll make a big difference to your newsletter success in just 10-20min.

Jun 7, 2025 • 43min
Q&A: Newsletter Ad Sales Special — with Dan Barry
Tyler and Louis are joined on the pod by newsletter ad sales maestro, Dan Barry. We answer your top questions about newsletter ad sales and more. Including:How many subs do I need to start selling ads?What % of my ad clicks are "fake" — and do sponsors care?You've got 3 days to sell your first ever newsletter sponsorship... how do you do it?Find Dan at adsalesasaservice.com and revenews.co

Jun 3, 2025 • 1h 5min
How to build a 1.4m subscriber newsletter — with Jason Woodruff from The Pour Over
Louis and Tyler are joined by Jason Woodruff, founder of "The Pour Over" newsletter, to talk ad networks, secrets of newsletter growth, and what it takes to build a newsletter to 1.4 million subscribers.

8 snips
May 30, 2025 • 24min
Q&A: Fastest way to $10k/month with a newsletter + more
In this engaging discussion, the hosts explore the quickest path to earning $10k a month through newsletters. They dissect the importance of personal connections and authentic storytelling to engage readers. Strategies for overcoming credibility hurdles in the competitive landscape are shared, especially for college students. The conversation also evaluates the investment potential of various newsletter platforms and emphasizes finding a unique voice to stand out in a crowded market, all while navigating the challenges posed by AI in content creation.

10 snips
May 29, 2025 • 38min
Should you move to Substack?
Tyler's angry that he might be missing out on a big opportunity on Substack. Louis shares the story of one smart newsletter operator who's adding 500+ subscribers per day to her newsletter for free.

May 22, 2025 • 29min
Q&A: Wildest referral rewards | Are sweepstakes dead? | And more
In Q&A episode #1 you'll get our answers to...... what's the "wildest" newsletter referral reward you've ever seen?... who is your most "famous" newsletter subscriber?... are sweepstakes dead? Or a secret weapon for list growth?... should you ask for "work emails" in your signup form?Plus — we want to answer YOUR questions! Send them to letterlandpod@gmail.com today for a shoutout on the pod

May 20, 2025 • 59min
Matthew McConaughey's BIG newsletter problem...
Matthew McConaughey's newsletter has a big problem... or does it?In the latest episode of LetterLand, Louis and Tyler argue about how import it is to send your newsletter at "the right time" — or if that even exists. Then we get into the rise of Substack — should you use it for your newsletter?And finally, we dig into the importance of "community" to your newsletter.

May 14, 2025 • 58min
Top 5 spicy takes from The Newsletter Conference
Louis and Tyler reveal the secret behind a newsletter that garnered over 1.4M subscribers, one thing everyone gets wrong about Substack, and our top 5 takeaways from the Newsletter Conference in NYC.Your newsletter questions answered --> letterlandpod@gmail.com Find Louis at https://growmynewsletter.com and Tyler at https://leverageletter.co.

4 snips
May 5, 2025 • 52min
Tariffs + a 7-figure newsletter opportunity hiding in plain sight
The discussion dives into how tariffs are reshaping the newsletter landscape and what creators can do to adapt. Uncover hidden opportunities amidst economic chaos, including leveraging politically focused content to attract subscribers. Plus, discover a groundbreaking, multi-million dollar newsletter idea stumbled upon during downtime. The hosts share innovative strategies to revitalize newsletters, combining engaging formats like quizzes with humor to captivate audiences. Explore leveraging social media for viral success in both B2B and consumer markets.


