'LetterLand Q&A: Newsletter F**k-Ups, Referral Programs & The Best Way To Spend $2k/Month On Growth
6 snips
Jun 21, 2025 Curious if your newsletter really needs a website? Tune in as hosts debate website archives and SEO strategies. Hear about a listener's botched referral program and discover modern solutions to revitalize it. They also share some of their cringiest newsletter mistakes, from typos to scheduling disasters. Finally, listen in as the duo passionately argues over the best ways to utilize a $2,000 monthly budget for growth, including ads, collaborations, and more. It's an enlightening and entertaining dive into the world of newsletters!
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Publish An Archive With Teasers
- Do publish newsletter posts online as an archive to give readers a taste and drive signups.
- Use gated teasers so non-subscribers see samples but must sign up for full content.
Archive Content Helps SEO And AI Discovery
- SEO and public archives matter for evergreen and local newsletters because search and AI rely on indexable content.
- If your posts aren't online, AI tools won't reference your views or surface your content in search-driven discovery.
Always Add A Sign-Up CTA For Forwarded Readers
- Add a clear sign-up call-to-action in shared or forwarded emails so recipients can subscribe easily.
- Put that CTA high in the newsletter because forwarded readers often miss footer prompts.