'LetterLand Tariffs + a 7-figure newsletter opportunity hiding in plain sight
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May 5, 2025 The discussion dives into how tariffs are reshaping the newsletter landscape and what creators can do to adapt. Uncover hidden opportunities amidst economic chaos, including leveraging politically focused content to attract subscribers. Plus, discover a groundbreaking, multi-million dollar newsletter idea stumbled upon during downtime. The hosts share innovative strategies to revitalize newsletters, combining engaging formats like quizzes with humor to captivate audiences. Explore leveraging social media for viral success in both B2B and consumer markets.
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Tariffs Hurt Newsletter Advertising
- Tariffs lead advertisers to cut spending on newsletter ads first since those are easy to turn off.
- Economic uncertainty triggers companies to reduce advertising budgets, negatively impacting newsletters reliant on ads.
Leverage Events for Newsletter Growth
- Use current events like tariffs for targeted pop-up newsletters to seize audience interest.
- Adjust ad language to tap into tariff-related concerns and buy ads now while costs are lower.
Tyler's Newsletter Exit Story
- Tyler Morin shared his newsletter 'Sales for Founders' which earned $30-40k quarterly from info products.
- He sold it for mid-five figures after letting it go dormant while focusing on other ventures.