'LetterLand Q&A: How to spend $100k/month on Meta ads to grow your newsletter profitably
Jul 8, 2025
Gunnar Holm, the mastermind behind Growjoy, helps top finance newsletters achieve profitable growth through Meta ads and TikTok. In this discussion, he reveals the secrets of spending $100k monthly on newsletter ads, emphasizing the growing importance of AI in creating effective ad content. Gunnar also highlights TikTok's rise as a powerful platform for older audiences and the competitive landscape of social media ads. He shares insights on leveraging LinkedIn for B2B newsletters and the nuances of maintaining a strategic balance in subscriber acquisition.
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Scaling Agency by Outsourcing Content
- Gunnar Holm shared how a top agency manages 40 to 50 clients by outsourcing ad content creation to clients.
- Their role focuses on media buying, essentially babysitting ad accounts at scale.
Leverage AI for Ad Creation
- Use AI tools to generate ad creative ideas and UGC videos to save time and reduce the need for human creators.
- AI-generated videos using real creators' likenesses can produce good enough content to justify its efficiency.
Cheap Subscribers Are Often Low Quality
- Low cost per subscriber often indicates less valuable subscribers, usually from low-cost or local markets.
- Paying 15 cents per subscriber might not yield high-quality leads or sustainable returns for general newsletters.