AI's Role in Ad Creation and Subscriber Acquisition

This chapter explores the transformative impacts of AI on advertising content creation, highlighting the shift from human-generated to AI-driven creatives. It discusses the metrics of Meta ads in relation to subscriber growth, emphasizing the importance of Return on Advertising Spend (ROAS) and the quality of subscribers over low-cost acquisitions. Additionally, the chapter examines the complexities of maintaining effective advertising strategies while balancing short-term gains and long-term sustainability.