Gunnar Holm

Runs the agency Growjoy, which manages millions in budget across meta ads and TikTok for profitable paid growth of newsletters, particularly in the finance space.

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Jul 8, 2025 • 38min

Q&A: How to spend $100k/month on Meta ads to grow your newsletter profitably

Gunnar Holm, the mastermind behind Growjoy, helps top finance newsletters achieve profitable growth through Meta ads and TikTok. In this discussion, he reveals the secrets of spending $100k monthly on newsletter ads, emphasizing the growing importance of AI in creating effective ad content. Gunnar also highlights TikTok's rise as a powerful platform for older audiences and the competitive landscape of social media ads. He shares insights on leveraging LinkedIn for B2B newsletters and the nuances of maintaining a strategic balance in subscriber acquisition.

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