Perpetual
Adam Ryan, A Workweek Friend
The world of Media is moving faster and faster. Media executives have more to process than ever before and need to know what’s working today, while keeping pulse on tomorrow. Perpetual peels back the curtain on what media executives are doing to stay at the top of their game, combined with rigorous predictions on the future. Hosted by Adam Ryan, Co-Founder and CEO of Workweek, the show zooms in on how executives are executing their playbooks. Guests are world-class at what they do, coming from companies like 6AM City, Dirt, and Semafor, so join Adam as he gets into the weeds of how they deliver. You’ll get to know the media they’re consuming as well as the challenges they’re working through. Here’s what to expect. We’ll get into the trends our guests have been taking advantage of and how they’ve impacted their business. You’ll also hear which companies are currently flying under the radar, and who you need to keep an eye on over the next 12 months. Adam also jumps in with tear down commentary episodes reflecting on his guests’ key takeaways, and on breaking news in the media industry. Perpetual gives you practical playbooks and thoughtful predictions on what lies just around the corner in the industry that you won’t want to miss. It’s time to get ahead of the curve. Make sure to subscribe wherever you get your podcasts.
Episodes
Mentioned books
Jul 14, 2022 • 3min
S2 EP13: How Media Companies Are Getting In On The Content to Commerce Playbook And Raising Their Brand.
What happens when a media company like Morning Brew starts selling merch? They make the kind of vertical play that launches their brand into the stratosphere.Adam introduces season 3 of Media Moves, talking about the growing trend among media companies of turning content into commerce. Running the kinds of playbooks companies like Under Armour and Nike have been using for some time.Find out why content to commerce is a great brand signal, why your loyal customers are desperate to buy from you, and how content can be leveraged for brand affinity.Don’t forget to subscribe and join Adam for season 3 as he asks media operators for their ONE takeaway to improve business, going from content to commerce.And if you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamovesThank you so much!Keep up to date with the latest Media Moves news.Follow Adam on Twitter: https://twitter.com/AdamRy_nSign up to the Perpetual newsletter: https://workweek.com/brand/perpetual
Jul 12, 2022 • 4min
S2 EP12: How to Build an Online Community Like Spiceworks
How do you solve a problem like LinkedIn? To get past high noise, low signal and build an online community that’s truly meaningful, you need a vertical social network.In this 5-minute run through, Adam unpacks how his old company, Spiceworks, did just that. By creating mascots, products and conversations that actually meant something to their customers, they gained highly engaged, loyal followers.Take a listen as Adam gives two highly meaningful, highly practical takes on how to create a community that connects.This is the conversation you want to be having around your virtual water cooler.And if you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamovesThank you so much!Keep up to date with the latest Media Moves news.Follow Adam on Twitter: https://twitter.com/AdamRy_nSign up to the Perpetual newsletter: https://workweek.com/brand/perpetual
Jul 7, 2022 • 33min
S2 EP11: Why Tone of Voice is a Ghostwriter's Secret Sauce, With Twitter King, Charlie Light
Becoming a ghostwriter and capturing someone’s tone of voice is a tough gig. Done well it saves creators time and can take their Twitter engagement to the next level. Find out how.Charlie Light knew he’d got Twitter after his parody account gained huge traction over lockdown. Now he’s pouring all that knowledge into the Workweek mission as the latest member of the team.Adam and Charlie get into the weeds of how Twitter is instrumental in building newsletter subs, why even serious CEOs should goof around on Twitter, and the importance of adapting your voice to different channels.You’ll also hear Charlie and Adam’s plans for scaling the Workweek creators.And if you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamovesThank you so much!Follow Charlie:Twitter: twitter.com/charliewrichKeep up to date with the latest Media Moves news.Follow Adam on Twitter: https://twitter.com/AdamRy_nSign up to the Perpetual newsletter: https://workweek.com/brand/perpetual
Jul 5, 2022 • 5min
S2 EP10: How The Minions Leveraged TikTok to Shape Culture
What happens when TikTok and culture collide? The most successful holiday box office opening in the history of the movies.In this quick dive, Adam talks about why media operators act out of fear, missing out on huge opportunities to influence culture, why you need to let your best people loose on TikTok, and why a bunch of 20-something men are dressing in suits and heading to a kid’s movie.You’ll also hear Adam’s thoughts on what happens when FOMO and hype mix, why your camera phone will do, and how to be part of the conversation.And if you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamovesThank you so much!Keep up to date with the latest Media Moves news.Follow Adam on Twitter: https://twitter.com/AdamRy_nSign up to the Perpetual newsletter: https://workweek.com/brand/perpetual
Jun 29, 2022 • 7min
S2 EP9: How Adam’s Thinking About a Recession
With a 50% chance of recession in the next two years, it’s time to get into the circle of success. Adam Ryan explains.Join Adam as he takes a 5-minute run at explaining how to succeed during a recession. While not all industries are recession-proof, you can give yourself the best chance of survival by creating a smaller circle of success.How? By knowing your short and long term bets. Plenty of insights drawn from experience, give this one a listen.And if you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamovesThank you so much!Keep up to date with the latest Media Moves news.Follow Adam on Twitter: https://twitter.com/AdamRy_nSign up to the Perpetual newsletter: https://workweek.com/brand/perpetual
Jun 28, 2022 • 4min
S2 EP8: Why Great Media Companies Scale Creators’ Time
If there’s one question Adam gets asked all the time, it’s this: What does Workweek actually do? In this media podcast, he unpacks the Workweek mission around the creator economy.When you're writing a newsletter or creating a podcast your time is pressed. From ad sales to admin, being a Swiss Army Knife isn’t optimal, and that’s where Workweek steps in.In this 5-minute run through, Adam explains how Workweek scales creators by picking up back end operations, the triangle of replaceability, and repurposing content.And if you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamovesThank you so much!Keep up to date with the latest Media Moves news.Follow Adam on Twitter: https://twitter.com/AdamRy_nSign up to the Perpetual newsletter: https://workweek.com/brand/perpetual
Jun 21, 2022 • 5min
S2 EP7: Why Taylor Swift is The New Bruce Springsteen
Looking for a debate around the water cooler? Adam gets into why Taylor Swift is the Springsteen of our generation and the secrets of creating longevity.In this five minute solo conversation, get inside Adam’s head as he shares his thoughts on why some brands last decades and others have much shorter life spans.The secret? Growing with your audience. Quick, fun and likely to offend Springsteen fans everywhere.And if you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamovesThank you so much!Keep up to date with the latest Media Moves news.Follow Adam on Twitter: https://twitter.com/AdamRy_nSign up to the Perpetual newsletter: https://workweek.com/brand/perpetual
Jun 14, 2022 • 39min
S2 EP6: How The Gist is Smashing Barriers For Sports Fans
When you’re a woman who loves sports, it’s easy to get overlooked and excluded by traditional media. But Jacie deHoop isn’t standing for that. Find out why 500,000 sports fans can’t be wrong.As a lifelong athlete and with a background in finance, Jacie is at the cutting edge of sports and business. Co-Founding The Gist, a sports media brand and newsletter was a natural evolution of her strengths.Adam and Jacie get deep into how The Gist is representing underserved fans and athletes, why personalized content has helped attract 500,000+ newsletter subscribers, and why she’s scouting for TikTok talent.You’ll also hear Adam’s take on building personas, how Insta is huge for The Gist and what it’s like building a community. This is a fascinating conversation about sports, media and finance. One to listen to,And if you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamovesThank you so much!Follow Jacie:LinkedIn: linkedin.com/in/jacie-dehoopKeep up to date with the latest Media Moves news.Follow Adam on Twitter: https://twitter.com/AdamRy_nSign up to the Perpetual newsletter: https://workweek.com/brand/perpetual
Jun 7, 2022 • 43min
S2 EP5: How to Lean Into Culture And Plot Media Trends, With Dan Runcie of Trapital
How do you strategize for a musical genre? You embrace the culture that surrounds it. Dan Runcie is a founder at the intersection of music and business.Hip-hop is way more than just the music, it’s business, culture, and the artists themselves. Dan is one-step ahead of the moves with Trapital, assessing the deals, companies, and artists that shape the culture and delivering the latest trends to venture capitalists, music execs and media moguls.Adam and Dan get into the weeds of the advantages of targeting niche markets, how to build a business around algorithms, and the thorny issue of subscription models.You’ll also hear how Trapital’s free weekly newsletter has helped more than 15,000 readers get ahead of the hip-hop curve.And if you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamovesThank you so much!Follow Dan:LinkedIn: linkedin.com/in/druncieKeep up to date with the latest Media Moves news.Follow Adam on Twitter: https://twitter.com/AdamRy_nSign up to the Perpetual newsletter: https://workweek.com/brand/perpetual
May 31, 2022 • 32min
S2 EP4: How the Power Rangers Inspired Jamie Seltzer to Help Founders Succeed
Only when you’ve truly been a fan of a product (or kids’ cartoon) can you truly understand how brand affinity works. Just ask Jamie Seltzer, General Partner at LightShed Ventures.With a background at the intersection of media, finance, and tech Jamie, through LightShed, is investing in founders at the forefront of these industries.Adam digs deep into Jamie’s core beliefs around reaching a niche audience, why he asks himself if people would get a tattoo of the brand they love, and why you should be paying attention to Toucan.You’ll also hear why the producer of Power Rangers made a serious impact on Jamie’s career, and why platforms like Meta are losing power.This is a media operator with some seriously impressive insights. Don’t miss this one.Follow Jamie:LinkedIn: linkedin.com/in/jamie-roberts-seltzer-a57a6934Keep up to date with the latest Media Moves news.Follow Adam on Twitter: https://twitter.com/AdamRy_nSign up to the Perpetual newsletter: https://workweek.com/brand/perpetual
