Perpetual
Adam Ryan, A Workweek Friend
The world of Media is moving faster and faster. Media executives have more to process than ever before and need to know what’s working today, while keeping pulse on tomorrow. Perpetual peels back the curtain on what media executives are doing to stay at the top of their game, combined with rigorous predictions on the future. Hosted by Adam Ryan, Co-Founder and CEO of Workweek, the show zooms in on how executives are executing their playbooks. Guests are world-class at what they do, coming from companies like 6AM City, Dirt, and Semafor, so join Adam as he gets into the weeds of how they deliver. You’ll get to know the media they’re consuming as well as the challenges they’re working through. Here’s what to expect. We’ll get into the trends our guests have been taking advantage of and how they’ve impacted their business. You’ll also hear which companies are currently flying under the radar, and who you need to keep an eye on over the next 12 months. Adam also jumps in with tear down commentary episodes reflecting on his guests’ key takeaways, and on breaking news in the media industry. Perpetual gives you practical playbooks and thoughtful predictions on what lies just around the corner in the industry that you won’t want to miss. It’s time to get ahead of the curve. Make sure to subscribe wherever you get your podcasts.
Episodes
Mentioned books
Aug 30, 2022 • 7min
S3 EP5: How to Get Companies Ingrained Into Culture
So often media companies hold back from being truly creative with their marketing. But when they let loose they become culture shapers. Find out how.In this 5-minute episode Adam breaks down three ways your company can stop sitting on the sidelines and begin to shape the culture around it. Because when you own the narrative, the world’s your oyster. Grab a pen, this is a highly actionable run through.And if you want to get into it further, follow Adam on Twitter:https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter: https://workweek.com/brand/perpetualAnd if you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamovesThank you so much!Adam is the CEO of Workweek, producing amazing podcasts. Find out more, visit: www.workweek.com
Aug 25, 2022 • 5min
S3 EP4: Why Media Companies Should Avoid the Lowest Common Denominator
Is low signal content really the answer for follower engagement? Adam Ryan has some strong feelings around playing to the lowest common denominator. Find out more.Adam gets straight into a subject all media companies should be talking about. In this 5-minute episode he talks clickbait, creating content with one person in mind, and how negative signaling and the lowest common denominator go hand-in-hand.You’ll also hear Adam’s take on vanity metrics and why they clash with Workweek’s values.Follow Adam on Twitter:https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter, where he dives deeper into subscription models: https://workweek.com/brand/perpetualAnd if you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamovesThank you so much!Adam is the CEO of Workweek, producing amazing podcasts. Find out more, visit: www.workweek.com
Aug 23, 2022 • 8min
S3 EP3: How Often Can You Push Products To Your Audience?
How do you get the right balance between pushing your products and keeping on the good side of your audience? In this 5-minute teardown, Adam Ryan takes you through his thoughts on getting it right, with some practical examples thrown in along the way. If you’re running a media company, a creator or building audiences of any kind, this is the episode for you.Follow Adam on Twitter:https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter, where he dives deeper into subscription models: https://workweek.com/brand/perpetualAnd if you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamovesThank you so much!Adam is the CEO of Workweek, producing amazing podcasts. Find out more, visit: www.workweek.com
Aug 18, 2022 • 5min
S3 EP2: How Axios Sold to Cox Communications for $525 Million
After raising $57 million over the last 5 years, D.C. based media company Axios has been acquired by Cox Communications for $525 million. With execution being key, Adam discusses why some considered Axios to be doomed from the start, only to end up with one of the best outcomes we’ve seen just 5 years later.And if you want to get into it further, follow Adam on Twitter:https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter, where he dives deeper into subscription models: https://workweek.com/brand/perpetualAnd if you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamovesThank you so much!Adam is the CEO of Workweek, producing amazing podcasts. Find out more, visit: www.workweek.com
Aug 16, 2022 • 35min
S3 EP1: Modern Content Marketing with Amanda Natividad
Welcome to Season 3 of Media Moves! This season's topic: Content to Commerce.We are happy to be speaking with Amanda Natividad, VP of Marketing for SparkToro. Join Adam and Amanda as they discuss the benefits of sticking to your niche and personal experiences, modern content marketing, and content creator’s responsibility for copywriting.And if you want to get into it further, follow Adam on Twitter:https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter, where he dives deeper into subscription models: https://workweek.com/brand/perpetualAnd if you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamovesThank you so much!Adam is the CEO of Workweek, producing amazing podcasts. Find out more, visit: www.workweek.com
Aug 2, 2022 • 1min
Media Moves: Season 3 Trailer - Content to Commerce
The media landscape is changing fast and content to commerce is the number one topic on the minds of media operators.Ever since Penn Gaming bought a stake a Barstool, media companies have sat up and decided they want some skin in the game.Media Moves understands the playbook inside out and every week listeners can expect to hear from high-quality guests for their ONE play to help businesses leverage the content to commerce dynamic.Hosted by Adam Ryan, Co-Founder and CEO of Workweek, the show will delve deeper into topics like how content is helping companies like Morning Brew sell products, before getting inside the mind of world-class media operators and pulling out their highly practical takeaway.Media Moves gives you the inside track on one of the hottest topics in media from the CEO of one of the only creator-centric media companies in the world.Make sure to subscribe wherever you get your podcasts.
Jul 28, 2022 • 5min
S2 EP17: The Problem With Media Subscription Models And The Shocking Statistics
This is a spicy one. Why don’t subscription models work? Because they rely on subscription sleepers. Adam Ryan, digs into what that means for media companies.Adam pulls no punches in this 5-minute episode. Find out just how many subscribers become inactive the day after sign-up and why a subscription model should never be your sole play.You’ll also hear Adam’s thoughts on media companies setting the cancellation barrier so high and why Workweek has taken a completely different approach to subscription.And if you want to get into it further, follow Adam on Twitter:https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter, where he dives deeper into subscription models: https://workweek.com/brand/perpetualAnd if you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamovesThank you so much!
Jul 26, 2022 • 8min
S2 EP16: Adam’s Hot Take: Why Informa Bought Industry Dive And What it Means For Media
Why would a huge European event business snap up a relatively unknown media company? In this 5-minute tear down, Adam Ryan has the answers.Join Adam as he shares his personal experience talking to Industry Dive CEO Sean Griffey, why Informa has done the math, and some of the challenges they’ll face going forward.You’ll hear Adam’s spicy takes on whether this vertical play will convert, why media is always an execution game, and why going deeper with the audience is Informa’s next challenge.To hear Adam’s original interview with Sean, listen here: https://bit.ly/3J1ulcMAnd if you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamovesThank you so much!Keep up to date with the latest Media Moves news.Follow Adam on Twitter: https://twitter.com/AdamRy_nSign up to the Perpetual newsletter: https://workweek.com/brand/perpetual
Jul 21, 2022 • 7min
S2 EP15: Why Paid Marketing Has a Negative Perception (And Why That’s Wrong)
Why is paid marketing getting a bad rap? When some of the biggest media businesses in the world leverage it, it’s time to challenge the trend.Adam takes 5 minutes to call out the problems of assuming paid content is lower quality, why your product’s market fit is key, and how Workweek is thinking about paid and organic content.Don’t forget to subscribe and join Adam for season 3 as he asks media operators for their ONE takeaway to improve business, going from content to commerce.And if you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamovesThank you so much!Keep up to date with the latest Media Moves news.Follow Adam on Twitter: https://twitter.com/AdamRy_nSign up to the Perpetual newsletter: https://workweek.com/brand/perpetual
Jul 19, 2022 • 6min
S2 EP14: 3 Ways to Retain Talent and Stop Creators Graduating
How do you retain talent and keep your creatives in-house? It’s a question that’s plagued media operators for years, and Adam has the solution.In fact, he has 3. Join Adam, as he takes a 5-minute run through on ways to create the kind of work environment that encourages and nurtures your top talent.You’ll also hear Adam’s hot takes on the creator economy and relatable examples. One to take note of.Don’t forget to subscribe and join Adam for season 3 as he asks media operators for their ONE takeaway to improve business, going from content to commerce.And if you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamovesThank you so much!Keep up to date with the latest Media Moves news.Follow Adam on Twitter: https://twitter.com/AdamRy_nSign up to the Perpetual newsletter: https://workweek.com/brand/perpetual
