Perpetual
Adam Ryan, A Workweek Friend
The world of Media is moving faster and faster. Media executives have more to process than ever before and need to know what’s working today, while keeping pulse on tomorrow. Perpetual peels back the curtain on what media executives are doing to stay at the top of their game, combined with rigorous predictions on the future. Hosted by Adam Ryan, Co-Founder and CEO of Workweek, the show zooms in on how executives are executing their playbooks. Guests are world-class at what they do, coming from companies like 6AM City, Dirt, and Semafor, so join Adam as he gets into the weeds of how they deliver. You’ll get to know the media they’re consuming as well as the challenges they’re working through. Here’s what to expect. We’ll get into the trends our guests have been taking advantage of and how they’ve impacted their business. You’ll also hear which companies are currently flying under the radar, and who you need to keep an eye on over the next 12 months. Adam also jumps in with tear down commentary episodes reflecting on his guests’ key takeaways, and on breaking news in the media industry. Perpetual gives you practical playbooks and thoughtful predictions on what lies just around the corner in the industry that you won’t want to miss. It’s time to get ahead of the curve. Make sure to subscribe wherever you get your podcasts.
Episodes
Mentioned books
Nov 22, 2022 • 30min
S4 Ep4: MainStreet - How Media Businesses Can Survive a Downturn
Every year hundreds of billions of dollars are left on the table because entrepreneurs don't know how to access Government funding. MainStreet is fixing that.Adam jumps into conversation with Doug Ludlow, CEO of MainStreet, the platform taking the guesswork out of how to access tax credits. Doug discusses how media companies can survive through an impending downturn, why survival is the new hyper-growth, and the power of Twitter for building the MainStreet brand.And if you want to get into it further, follow Adam on Twitter:https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter, where he dives deeper into subscription models: https://workweek.com/brand/perpetualFollow Doug:LinkedIn: linkedin.com/in/dougludlowTwitter: https://twitter.com/dougludlowAnd if you love listening to Perpetual please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamovesThank you so much!
Nov 15, 2022 • 33min
S4 Ep3: Why Ben Smith is Fixing The News With Semafor
Getting people to trust news sources is tough but Ben Smith is facing the challenge head-on, building credibility through Semafor. Find out how.Ben is Editor-in-Chief and Co-founder of Semafor, the online news platform that strives to become a trusted news source in an interconnected world, based on journalistic transparency and a platform that delivers shared facts while giving voice to a range of informed, competing views.Adam and Ben get into the relationship between creator bylines vs trusted institutions like the New York Times, why quality journalism is never about the money, and why there’s no short cut to great reporting.And if you want to get into it further, follow Adam on Twitter:https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter, where he dives deeper into subscription models: https://workweek.com/brand/perpetualFollow Ben:LinkedIn: linkedin.com/in/ben-smith-04b1403Twitter: https://twitter.com/semaforbenAnd if you love listening to Perpetual please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamovesThank you so much!
Nov 8, 2022 • 5min
S4 Ep2: How Elon Musk Will Create The Best Ad Platform In The World
If you’re a media operator looking for a fresh take on the Elon/Twitter story, you’ve found it here.Adam Ryan runs through the issues from a media perspective, digging into Elon’s proposed changes to advertising on the platform and how it’s likely to squeeze out the likes of Meta. Searing analysis, great commentary and all inside 5-minutesAnd if you want to get into it further, follow Adam on Twitter:https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter, where he dives deeper into subscription models: https://workweek.com/brand/perpetualAnd if you love listening to Perpetual please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamovesThank you so much!
Nov 1, 2022 • 34min
S4 Ep1: How AI is Rewriting Media's Future With Ben Faw, AdVon Commerce
What does the future of machine learning look like? Ben Faw has some hot takes. AdVon Commerce is the company that harnesses proprietary software to create value in e-commerce, working with brands like Beauty Bakerie and Over Easy.Ben and Adam open season 4 by getting into the future of machine learning for content creators and brands. They discuss how Chrome browser data will play a bigger role in searches, and how to leverage newsletters as a channel.And if you want to get into it further, follow Adam on Twitter:https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter: https://workweek.com/brand/perpetualFollow Ben:LinkedIn: linkedin.com/in/benfawTwitter: https://twitter.com/btfawAnd if you love listening to Perpetual please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamovesThank you so much!
Sep 27, 2022 • 4min
S3 EP11: Is Substack's Recommendations Sustainable For Newsletter Growth?
Substack has made a bold move with its newsletter subscriptions, but how does it work and should other media companies follow suit?Adam gets into it in a 5-minute dive into subscription recommendations. The figures look promising but are they sustainable, and what’s stopping super successful writers from leaving the platform?Want to take the discussion further? Follow Adam on Twitter:https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter: https://workweek.com/brand/perpetualIf you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamovesThank you so much!Adam is the CEO of Workweek, producing amazing podcasts. Find out more, visit: www.workweek.com
Sep 22, 2022 • 5min
S3 EP10: Why Only Fans is Best in Class In The Creator Economy
In this 5-minute tear down, Adam responds to comments on his recent viral tweet asking if the creator economy is cratering.Join Adam as he gets into how platforms are connecting audiences and creators on a deeper level, and how Only Fans does business differently.Want to see what all the noise is about? Here’s the tweet that went viral: https://twitter.com/AdamRy_n/status/1571503567491698694Want to take the discussion further? Follow Adam on Twitter:https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter: https://workweek.com/brand/perpetualIf you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamovesThank you so much!Adam is the CEO of Workweek, producing amazing podcasts. Find out more, visit: www.workweek.com
Sep 15, 2022 • 5min
S3 EP9: How The Most Effective Media Companies Embrace Change
In this 5-minute tear down, Adam reacts to what he learnt in his interview with CEO of Incredible Dream Studios CEO, Jane Hoffacker.You’ll hear Adam’s take on why media companies should take action when an industry goes in two different directions, how to use digital to build community, and why change is hard but necessary.If you want to hear how Jane is creating incredible board games and building community, take a listen to the last episode here: https://spoti.fi/3xq3RwOWant to take the discussion further? Follow Adam on Twitter:https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter: https://workweek.com/brand/perpetualIf you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamovesThank you so much!Adam is the CEO of Workweek, producing amazing podcasts. Find out more, visit: www.workweek.com
Sep 13, 2022 • 29min
S3 EP8: How to Leverage IP and Create a Board Game, With Jane Hoffacker
Jane Hoffacker is on a mission to help players escape on fantasy adventures through tabletop games. Find out how she’s building a media company focused on bringing stories to life.Adam and Jane get into why Incredible Dream Studios is zigging when everyone else is zagging, why your community helps you find relevance, and why they’re in a state of constant experimentation.You’ll also hear Jane’s take on why Incredible Dream Studios is uniquely focusing on IP and not just the gamplay.Follow Jane:LinkedIn: linkedin.com/in/janelovesgamesWant to take the discussion further? Follow Adam on Twitter:https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter: https://workweek.com/brand/perpetualIf you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamovesThank you so much!Adam is the CEO of Workweek, producing amazing podcasts. Find out more, visit: www.workweek.com
Sep 8, 2022 • 5min
S3 EP7: Beast Burgers: What Media Companies Can Learn From Mr Beast
What can media companies learn from the success of Mr Beast’s burger launch? Plenty, as it turns out.Adam shares some spicy takes on why product quality is less important than brand love, why you should surround yourself with talent, and why creators might just be the asset your media company needsWant to take the discussion further? Follow Adam on Twitter:https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter: https://workweek.com/brand/perpetualIf you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamovesThank you so much!Adam is the CEO of Workweek, producing amazing podcasts. Find out more, visit: www.workweek.com
Sep 1, 2022 • 4min
S3 EP6: Core Competencies: Why Media Companies No Longer Have to Stay In Their Lane
The days of single focus media businesses are declining. Adam Ryan explains why multiple core competencies are opening up huge opportunities for media companies.Adam dives straight in with a look back at how traditional media companies operated, focused almost exclusively on one part of their business - like advertising. But with barriers to areas like distribution getting lower, media companies are jumping on the opportunity to spread their wings and explore diverse business opportunities, like Barstool’s ghost kitchen. And if you’re building a media business, this 5-minute breakdown is going to be gold. Follow Adam on Twitter:https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter: https://workweek.com/brand/perpetualIf you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamovesThank you so much!Adam is the CEO of Workweek, producing amazing podcasts. Find out more, visit: www.workweek.com
