Becoming a ghostwriter and capturing someone’s tone of voice is a tough gig. Done well it saves creators time and can take their Twitter engagement to the next level. Find out how.

Charlie Light knew he’d got Twitter after his parody account gained huge traction over lockdown. Now he’s pouring all that knowledge into the Workweek mission as the latest member of the team.

Adam and Charlie get into the weeds of how Twitter is instrumental in building newsletter subs, why even serious CEOs should goof around on Twitter, and the importance of adapting your voice to different channels.

You’ll also hear Charlie and Adam’s plans for scaling the Workweek creators.

And if you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves

Thank you so much!

Follow Charlie:

Twitter: twitter.com/charliewrich

Keep up to date with the latest Media Moves news.

Follow Adam on Twitter: https://twitter.com/AdamRy_n

Sign up to the Perpetual newsletter: https://workweek.com/brand/perpetual

S2 EP11: Why Tone of Voice is a Ghostwriter's Secret Sauce, With Twitter King, Charlie Light