How do you solve a problem like LinkedIn? To get past high noise, low signal and build an online community that’s truly meaningful, you need a vertical social network.

In this 5-minute run through, Adam unpacks how his old company, Spiceworks, did just that. By creating mascots, products and conversations that actually meant something to their customers, they gained highly engaged, loyal followers.

Take a listen as Adam gives two highly meaningful, highly practical takes on how to create a community that connects.

This is the conversation you want to be having around your virtual water cooler.

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S2 EP12: How to Build an Online Community Like Spiceworks