Perpetual

Don’t own an airport? Build one yourself, then create a real estate empire around it. Oh and run a media company as well. Meet the high flying COO.Amelia Earhart changed the aviation story back in 1927. Flying Magazine picked up the narrative and, still going strong, was acquired by the Flying Media Group in 2021.But what happens when you need a media HQ that reflects your values and can’t find an airport to buy? You create your own.Adam gets into it with Preston, discussing monetizing through aviation real estate, creating flying communities, and why you need to adjust your media to fit your market.You’ll also hear Preston’s hot takes on creating a media brand with good will and why aviation has such a strong affinity with print.Bold and brave, this is a media masterplan that needs to be heard to be believed.Follow Preston:LinkedIn :linkedin.com/in/prestonhollandKeep up to date with the latest Media Moves news.Follow Adam on Twitter: https://twitter.com/AdamRy_nSign up to the Perpetual newsletter: https://workweek.com/brand/perpetual

How can you know if you’re getting a fair price for your company? You start your own media business and make it your job to find out.Alexis Grant began building They Got Acquired after going through two acquisitions. The lack of information out there, meant she had little idea if the deals were fair or even how the process worked.Adam and Alexis dive into why so few founders plan ahead to sell their businesses, the main mistakes first-time sellers make, and why she’s talking about deals the mainstream press overlook.You’ll also hear why Alexis believes in the importance of community building for the future of the media industry.Follow Alexis:LinkedIn:linkedin.com/in/alexisgrantTwitter: twitter.com/alexisgrantKeep up to date with the latest Media Moves news.Follow Adam on Twitter: https://twitter.com/AdamRy_nSign up to the Perpetual newsletter: https://workweek.com/brand/perpetual

Brian Morrissey is exactly the guest you’d want as a season opener, with the kind of media knowledge you’d pay to hear.As a reporter he didn’t take much notice of the kind of people who wrote emails and sold ads, until he became the kind of person who wrote emails and sold ads.Now editor and founder of The Rebooting, a weekly newsletter on how media operators can build sustainable businesses, Brian brings his immense knowledge of the industry, while also operating within it.Adam and Brian get into how to suck at selling ads, why embracing individuals over institutions isn’t going away, and transferable skills in the media landscape.You’ll also hear Brian’s take on editorial freedom, being early (or late) for trends, and direct versus indirect marketing models.Packed full of insights that help make sense of the ever-changing media landscape, this is an episode you won’t want to miss.Follow Brian:LinkedIn: linkedin.com/in/brianmorrisseyTwitter: twitter.com/bmorrisseyKeep up to date with the latest Media Moves news.Follow Adam on Twitter: https://twitter.com/AdamRy_nSign up to the Perpetual newsletter: https://workweek.com/brand/perpetual

Media operators know the challenge of executing in a competitive market. It’s tough getting ahead, and it’s even tougher staying ahead in a constantly moving industry.A well-timed prediction can help you smoothly navigate what’s coming around the corner. And that’s what we are lasering in on with season 2 of Media Moves.I’m Adam Ryan, Co-Founder and CEO of Workweek. On this show we’re zooming in on the future of the media industry, both short and long term. Here’s what to expect. First, we’ll get into the trends our guests have been taking advantage of and how they’ve impacted their business. You’ll also hear which companies are currently flying under the radar, and who you need to keep an eye on over the next 12 months.Then we look at the next five years, getting our guest’s hot takes on what’s staying the same and what’s changing in media. And with how fast media's moving, there’s bound to be a few surprises along the way.It’s time to get ahead of the curve.The new season drops May 10th, with new episodes every Tuesday after that. Make sure to subscribe wherever you get your podcasts.

Boostrapping a media business is hard. Being the de facto leader in your category of coverage while being bootstrapped? Near impossible. But for Jason Yanowtiz, Co-Founder and CEO of Blockworks, impossible was never on the agenda.Adam and Jason discuss how to grow a financial media brand from an idea into a business, doubling year on year. They’ll zoom in on why Blockworks throws the kinds of events 10,000 people want to attend, and they’ll zoom out to Jason’s predictions on how Web3 will impact the media landscape going forward.You’ll hear how Blockworks delivers news and insights on digital assets to millions of investors, why their analysis is world class, and how they’re helping investors make smarter decisions through podcasts, newsletters and digital content.If, like Jason, you’re operating at the top of your game, then our sponsor Sailthru might be just what you need to build relationships with the kind of people who move the needle on your business. Take a look at their platform and get more information here: https://www.sailthru.com/ Follow Jason:LinkedIn: linkedin.com/in/yanowitzjasonTwitter: twitter.com/JasonYanowitzKeep up to date with the latest Media Moves news.Follow Adam on Twitter: https://twitter.com/AdamRy_nSign up to the Perpetual newsletter: https://workweek.com/brand/perpetual

The one where Adam goes head-to-head with Nathan Baschez on subscriptions. This is one episode you won’t want to miss.Every is a bundle of business-focused newsletters, accessed through a subscription service. With 40,000 readers already signed up, Every offers insights, news and opinion from creators at the top of their game.Alternate perspectives make the world whole and in today’s special episode, Adam goes all in with Nathan Baschez debating subscription vs advertising and what works best for a media company. Nathan argues his point of view from the Every subscription-forward business model, while Adam comes back with the Workweek non-paywall model. Where do you stand?If you’re a media professional like Nathan, our sponsor Sailthru might be just what you need to build relationships with the kind of people who move the needle on your business. Take a look at their platform and get more information here: https://www.sailthru.com/ Follow Nathan:LinkedIn: inkedin.com/in/nbashawTwitter: twitter.com/nbashawKeep up to date with the latest Media Moves news.Follow Adam on Twitter: https://twitter.com/AdamRy_nSign up to the Perpetual newsletter: https://workweek.com/brand/perpetual

Bennett Richardson takes a unique approach to media marketing. Discover how his fascinating background is helping set Protocol’s agenda for success.Through his roles as Founder and CMO of dating app Hinge to Executive Director at Politico, there’s a thread that runs through Bennett’s media playbook: Relationship. Having spent time “on the other side of the desk” in marketing and sales, Bennett believes media organizations work best when they work collaboratively. He also believes you should always write for the smartest people in your contact book, a belief shared by our sponsor Sailthru. Their platform is designed to build relationships with an audience who move the needle for your business, instead of scaling for the sake of scale. Find out more here: https://www.sailthru.com/ Adam dives into how Bennett is carving out Protocol’s unique value proposition as a comprehensive insider publication for tech executives, offering fact-based news and analysis. They discuss why storytelling is crucial to brand building and why partnerships are in the DNA of every media company.You’ll hear more about how Protocol is selling to smart marketers, who Bennett admires in the space and his predictions on the impact of paid-for subscriptions.Follow Bennett:LinkedIn: linkedin.com/in/bennettrichardsonTwitter: https://twitter.com/bennettrichKeep up to date with the latest Media Moves news:Follow Adam on Twitter: https://twitter.com/AdamRy_nSign up to the Perpetual newsletter: https://workweek.com/brand/perpetual

How do you grow a huge online community, write a high signal 10,000-word essay every week, and keep up with the latest tech trends? Ask Mario Gabriele, he’s doing it all.In the fast moving media landscape, staying ahead of the curve is crucial. Mario is an expert at creating community and has become an incredible thought leader through his company, The Generalist.Adam dives into conversation with Mario on how he manages to do it all as a solo creator, how he’s reached more than 55,000 readers, and why good is not good enough when perfect’s on the table. You’ll get into the weeds of how paygating impacts revenue, Mario’s predictions on why the future of the media is tied up with personality-led brands, and how venture capitalists will tack onto media brands more aggressively.Media operators at the top of their game, like Mario, will appreciate our episode sponsor Sailthru. Their platform is designed to build relationships with an audience who move the needle for your business. Find out more here: https://www.sailthru.comFollow Mario:LinkedIn: linkedin.com/in/mariogabrieleKeep up to date with the latest Media Moves news.Follow Adam on Twitter: twitter.com/AdamRy_nSign up to the Perpetual newsletter: workweek.com/brand/perpetual

Sean Griffey is a rare commodity. Not only is he a legend in the media operating space, he’s also the man to go to for insightful commentary on where media is heading.There aren’t many media operators who can say they’ve bootstrapped a business to more than $100m in annual revenue but if anyone was going to, it was Sean.Adam zooms in on Sean’s B2B company, Industry Dive, helping decision-makers stay one step ahead of the competition with insightful journalism in niche industries. They discuss how Sean chooses the categories he jumps into and what he thinks about paid acquisition for his company.You’ll hear Sean talk about regrets from his earliest days, before zooming out to look at the media landscape as a whole and Sean’s predictions on future trends.Sean’s a media operator with knowledge that’s second to none. It’s a trait he shares with episode sponsor Sailthru. Their platform is designed to build relationships with an audience who move the needle for your business. Find out more here: https://www.sailthru.comFollow Sean:LinkedIn: linkedin.com/in/seangriffeyTwitter: twitter.com/seangriffeyKeep up to date with the latest Media Moves news.Follow Adam on Twitter: twitter.com/AdamRy_nSign up to the Perpetual newsletter: workweek.com/brand/perpetual

Why Media Moves? Because the landscape is constantly shifting and evolving. In that kind of environment, hearing Jacob Donnelly’s highly actionable insights is vital.More than 3 million people start their day with Morning Brew and as the B2B GM, Jacob is always ahead of the curve. As a Founder and former MD at CoinDesk he lives and breathes all things media.Adam and Jacob discuss underutilized tactics in media companies, his thoughts around monetizing subscriptions versus advertising and how most media operators are woefully underprepared for what’s coming on the newsletter horizon.With highly actionable nuggets and predictions you’ll want to note down, this is an episode you can’t afford to miss.Like Jacob, our episode sponsor Sailthru our absolute pros at reading the media landscape and building relationships based on trust. Their platform is designed to connect you with an audience who move the needle for your business. Find out more here: https://www.sailthru.com/ Follow Jacob:LinkedIn: linkedin.com/in/jacob-donnelly-08aa3a8Twitter: twitter.com/JayCoDonKeep up to date with the latest Media Moves news.Follow Adam on Twitter: https://twitter.com/AdamRy_nSign up to the Perpetual newsletter: https://workweek.com/brand/perpetual