What Gets Measured
NinjaCat
What Gets Measured is a NinjaCat podcast about marketing performance management, data, and analysis, featuring candid conversations and interviews with insightful guests and informative experts.
Hosted and produced by Jake Sanders, this bi-weekly podcast provides marketers with applicable anecdotes and topical takeaways to better manage their performance marketing because; “what gets measured, gets managed.”
SHOWPAGE - https://www.ninjacat.io/blog/marketing-performance-management-podcast
© 2022, NinjaCat
Hosted and produced by Jake Sanders, this bi-weekly podcast provides marketers with applicable anecdotes and topical takeaways to better manage their performance marketing because; “what gets measured, gets managed.”
SHOWPAGE - https://www.ninjacat.io/blog/marketing-performance-management-podcast
© 2022, NinjaCat
Episodes
Mentioned books
Nov 15, 2022 • 1h
The Science of Marketing & Branding
Dr. Ethan Decker, founder of Applied Brand Science, is a brand strategist, marketing scientist, consultant, trainer and speaker with decades of experience working with brands of all sizes and shapes to help them understand the brandscape they exist in and strategize meaningful campaigns and power moves, and he’s here today to talk about brand and marketing science. SHOWPAGE --> www.ninjacat.io/blog/the-science-of-marketing-branding © 2022, NinjaCat
Nov 1, 2022 • 42min
Digital Transformation in Marketing
A well-rounded discussion with Shamir Duverseau about digital transformation in marketing, and how to ensure your team can leverage technology to it’s advantage. SHOWPAGE --> www.ninjacat.io/blog/digital-transformation-in-marketing © 2022, NinjaCat
Oct 18, 2022 • 43min
Key Insights from "The Martech Handbook"
An exploration of all things martech with Darrell Alfonso from Amazon. Learn how his new book, “The Martech Handbook” is helping marketers find wisdom amidst the widgets, and discover ways to leverage the tech in your stack. SHOWPAGE -> www.ninjacat.io/blog/key-insights-from-the-martech-handbook © 2022, NinjaCat
Oct 4, 2022 • 38min
Unlocking The Potential of Customer Data
Marketers are drowning in oceans of customer data, collecting analytics by the bucket, and the C-suite is thirsty for any drop of insight. Our conversation with Zack Wenthe from TreasureData provides answers on how your team can unlock the power of customer data. SHOWPAGE -> www.ninjacat.io/blog/unlocking-the-potential-of-customer-data © 2022 NinjaCat
Sep 20, 2022 • 36min
How To Detect and Combat Ad Fraud
Connecting traffic and clicks on ads to action and results is hard enough, but ad fraud can make the task impossible. Find out how to detect and combat ad fraud in this ear-opening interview with ad fraud researcher, Dr. Augustine Fou. SHOWPAGE --> www.ninjacat.io/blog/how-to-detect-and-combat-ad-fraud © 2022, NinjaCat
Sep 5, 2022 • 54min
In Search of SEO Metrics That Matter
Trying to get your brand found on search engines? This comprehensive dive into SEO with marketing strategist, coder, and Founder of Alpha Efficiency, Brian Dordevic, had got you covered. Show up to learn how to get your business to page one, stay for the horror stories about those that failed. SHOWPAGE: www.ninjacat.io/blog/seo-metrics-that-matter © 2022, NINJACAT
Aug 23, 2022 • 39min
Career Spotlight: Agency Account Management
What’s it take to be an account manager at an agency? Learn firsthand from one of the best, VMLY&R Account Director, Faizan Ali, in an interview that touches on the meaning, machinations, and misunderstandings of this critical position. SHOWPAGE -> www.ninjacat.io/blog/career-spotlight-agency-account-management © 2022, NinjaCat
Aug 10, 2022 • 32min
Shifting Automotive Marketing Into High Gear
An all-wheel-drive voyage through the ins and outs of automotive marketing, with Director of Demand Generation at FlexDealer and marketing wiz at large, Whit Norrad. SHOWPAGE - www.ninjacat.io/blog/shifting-automotive-marketing-into-high-gear © 2022, NinjaCat
Jul 26, 2022 • 54min
Future-Proofing Your Marketing Career and Team
A far-ranging conversation about making a career in marketing these days, how persuasion can help position marketers for success, and what it’s like living and marketing in ‘the third great renaissance’ with columnist, educator, and jazz enthusiast, Colin Lewis. SHOW PAGE -> www.ninjacat.io/blog/future-proofing-your-marketing-career-and-team © 2022, NinjaCat
Jul 12, 2022 • 53min
Branding and Creativity in Advertising
A chinwag with Nick Ellis, creative partner and founder of Halo, where we dip in and out of insights and tangents on advertising, creativity, and branding. Show up for solid marketing advice, stay for the spicy hot takes about Pearl Jam. SHOWPAGE - www.ninjacat.io/blog/branding-and-creativity-in-advertising © 2022, NinjaCat
