What Gets Measured
NinjaCat
What Gets Measured is a NinjaCat podcast about marketing performance management, data, and analysis, featuring candid conversations and interviews with insightful guests and informative experts.
Hosted and produced by Jake Sanders, this bi-weekly podcast provides marketers with applicable anecdotes and topical takeaways to better manage their performance marketing because; "what gets measured, gets managed."
SHOWPAGE - https://www.ninjacat.io/blog/marketing-performance-management-podcast
© 2022, NinjaCat
Hosted and produced by Jake Sanders, this bi-weekly podcast provides marketers with applicable anecdotes and topical takeaways to better manage their performance marketing because; "what gets measured, gets managed."
SHOWPAGE - https://www.ninjacat.io/blog/marketing-performance-management-podcast
© 2022, NinjaCat
Episodes
Mentioned books
Jan 24, 2023 • 32min
Discovering The Value Of A Data Team
So you've got all the data you can handle, but can you define the value of it? Listen to a revelatory conversation about discovering the value of a data team, with data scientist, consultant, and owner of West Marin Data, Pedram Navid. SHOWPAGE: www.ninjacat.io/blog/discovering-the-value-of-a-data-team © 2023, NinjaCat
Dec 27, 2022 • 29min
The Power Of Humor In Marketing
Get into this insight-packed clown car of a conversation with humor consultant Patrick Gilmore, from Studio Gilmore, which explores and exposes the power of humor in marketing communications. SHOWPAGE --> www.ninjacat.io/blog/the-power-of-humor-in-marketing © 2022, NinjaCat
Dec 13, 2022 • 38min
Managing And Monitoring A Marketing Budget
The success or failure of marketing campaigns can be attributed to many factors, a wisely-spent budget being chief among them. Learn how to master marketing budget management and monitoring in this conversation with Dominic Albano and Tyler Juhola, from Shape. SHOWPAGE --> www.ninjacat.io/blog/managing-and-monitoring-a-marketing-budget © 2022, NinjaCat
Nov 29, 2022 • 49min
How To Manage A Brand
Learn about brand management and strategy and how to better understand and approach these critical concepts in this expansive conversation with Paul Bailey, Brand Strategy Director for Halo, a creative agency out of the UK. SHOWPAGE - www.ninjacat.io/blog/how-to-manage-a-brand © 2022, NinjaCat
Nov 15, 2022 • 1h
The Science of Marketing & Branding
Dr. Ethan Decker, founder of Applied Brand Science, is a brand strategist, marketing scientist, consultant, trainer and speaker with decades of experience working with brands of all sizes and shapes to help them understand the brandscape they exist in and strategize meaningful campaigns and power moves, and he's here today to talk about brand and marketing science. SHOWPAGE --> www.ninjacat.io/blog/the-science-of-marketing-branding © 2022, NinjaCat
Nov 1, 2022 • 42min
Digital Transformation in Marketing
A well-rounded discussion with Shamir Duverseau about digital transformation in marketing, and how to ensure your team can leverage technology to it's advantage. SHOWPAGE --> www.ninjacat.io/blog/digital-transformation-in-marketing © 2022, NinjaCat
Oct 18, 2022 • 43min
Key Insights from "The Martech Handbook"
An exploration of all things martech with Darrell Alfonso from Amazon. Learn how his new book, "The Martech Handbook" is helping marketers find wisdom amidst the widgets, and discover ways to leverage the tech in your stack. SHOWPAGE -> www.ninjacat.io/blog/key-insights-from-the-martech-handbook © 2022, NinjaCat
Oct 4, 2022 • 38min
Unlocking The Potential of Customer Data
Marketers are drowning in oceans of customer data, collecting analytics by the bucket, and the C-suite is thirsty for any drop of insight. Our conversation with Zack Wenthe from TreasureData provides answers on how your team can unlock the power of customer data. SHOWPAGE -> www.ninjacat.io/blog/unlocking-the-potential-of-customer-data © 2022 NinjaCat
Sep 20, 2022 • 36min
How To Detect and Combat Ad Fraud
Connecting traffic and clicks on ads to action and results is hard enough, but ad fraud can make the task impossible. Find out how to detect and combat ad fraud in this ear-opening interview with ad fraud researcher, Dr. Augustine Fou. SHOWPAGE --> www.ninjacat.io/blog/how-to-detect-and-combat-ad-fraud © 2022, NinjaCat
Sep 5, 2022 • 54min
In Search of SEO Metrics That Matter
Trying to get your brand found on search engines? This comprehensive dive into SEO with marketing strategist, coder, and Founder of Alpha Efficiency, Brian Dordevic, had got you covered. Show up to learn how to get your business to page one, stay for the horror stories about those that failed. SHOWPAGE: www.ninjacat.io/blog/seo-metrics-that-matter © 2022, NINJACAT
