What Gets Measured

Trying to get your brand found on search engines? This comprehensive dive into SEO with marketing strategist, coder, and Founder of Alpha Efficiency, Brian Dordevic, had got you covered. Show up to learn how to get your business to page one, stay for the horror stories about those that failed.  SHOWPAGE: www.ninjacat.io/blog/seo-metrics-that-matter © 2022, NINJACAT

What’s it take to be an account manager at an agency? Learn firsthand from one of the best, VMLY&R Account Director, Faizan Ali, in an interview that touches on the meaning, machinations, and misunderstandings of this critical position. SHOWPAGE -> www.ninjacat.io/blog/career-spotlight-agency-account-management  © 2022, NinjaCat

An all-wheel-drive voyage through the ins and outs of automotive marketing, with Director of Demand Generation at FlexDealer and marketing wiz at large, Whit Norrad.  SHOWPAGE - www.ninjacat.io/blog/shifting-automotive-marketing-into-high-gear  © 2022, NinjaCat 

A far-ranging conversation about making a career in marketing these days, how persuasion can help position marketers for success, and what it’s like living and marketing in ‘the third great renaissance’ with columnist, educator, and jazz enthusiast, Colin Lewis. SHOW PAGE -> www.ninjacat.io/blog/future-proofing-your-marketing-career-and-team  © 2022, NinjaCat 

A chinwag with Nick Ellis, creative partner and founder of Halo, where we dip in and out of insights and tangents on advertising, creativity, and branding. Show up for solid marketing advice, stay for the spicy hot takes about Pearl Jam. SHOWPAGE - www.ninjacat.io/blog/branding-and-creativity-in-advertising © 2022, NinjaCat

Is marketing data management too complex, or is it marketed to marketers that way? We dive into deriving insights from digital advertising metrics in this interview with Ahmed Elsamadisi and learn how constraints and predictability can be your key to unlocking the secrets of marketing data. SHOWPAGE - www.ninjacat.io/blog/mastering-marketing-and-advertising-analytics  © 2022, NinjaCat

A wide ranging conversation with Proof Analytics CEO, Mark Stouse, about marketing mix modeling, and all the ways data can leverage business and marketing performance. SHOWPAGE - www.ninjacat.io/blog/success-with-marketing-mix-modeling  © 2022, NinjaCat

A rollicking and inspiring conversation with internet pioneer, author, and founder of Topic Intelligence, Judy Shapiro, about how topic-based targeting is the privacy-focused future of digital advertising, and how proper strategy and measurement can help agencies harness the endless waves of marketing data, rather than drown in them.  SHOWPAGE: https://www.ninjacat.io/blog/a-new-model-for-privacy-focused-advertising  © 2022, NinjaCat

A conversation with StackAdapt COO, Vitaly Percheskiy, about digital advertising, programmatic, and how better data management and strategy may be the secret weapon to unlocking the power of adtech.  SHOWPAGE - www.ninjacat.io/blog/programming-success-into-digital-advertising  © 2022, NinjaCat 

Explore methods to sharpen your data analysis ax, learn how modern marketing and vanity metrics can dull our senses, and hear about a few ways you can plant seeds of confidence in how you see the analytical trees for the marketing forest. SHOWPAGE: www.ninjacat.io/blog/improving-your-analyst-skills-as-a-marketer  © 2022, NinjaCat