What Gets Measured
NinjaCat
What Gets Measured is a NinjaCat podcast about marketing performance management, data, and analysis, featuring candid conversations and interviews with insightful guests and informative experts.
Hosted and produced by Jake Sanders, this bi-weekly podcast provides marketers with applicable anecdotes and topical takeaways to better manage their performance marketing because; “what gets measured, gets managed.”
SHOWPAGE - https://www.ninjacat.io/blog/marketing-performance-management-podcast
© 2022, NinjaCat
Hosted and produced by Jake Sanders, this bi-weekly podcast provides marketers with applicable anecdotes and topical takeaways to better manage their performance marketing because; “what gets measured, gets managed.”
SHOWPAGE - https://www.ninjacat.io/blog/marketing-performance-management-podcast
© 2022, NinjaCat
Episodes
Mentioned books
Jun 28, 2022 • 44min
Mastering Marketing and Advertising Analytics
Is marketing data management too complex, or is it marketed to marketers that way? We dive into deriving insights from digital advertising metrics in this interview with Ahmed Elsamadisi and learn how constraints and predictability can be your key to unlocking the secrets of marketing data. SHOWPAGE - www.ninjacat.io/blog/mastering-marketing-and-advertising-analytics © 2022, NinjaCat
Jun 14, 2022 • 53min
Success With Marketing Mix Modeling
A wide ranging conversation with Proof Analytics CEO, Mark Stouse, about marketing mix modeling, and all the ways data can leverage business and marketing performance. SHOWPAGE - www.ninjacat.io/blog/success-with-marketing-mix-modeling © 2022, NinjaCat
May 31, 2022 • 35min
A New Model for Privacy-Focused Advertising
A rollicking and inspiring conversation with internet pioneer, author, and founder of Topic Intelligence, Judy Shapiro, about how topic-based targeting is the privacy-focused future of digital advertising, and how proper strategy and measurement can help agencies harness the endless waves of marketing data, rather than drown in them. SHOWPAGE: https://www.ninjacat.io/blog/a-new-model-for-privacy-focused-advertising © 2022, NinjaCat
May 17, 2022 • 22min
Programming Success Into Digital Advertising
A conversation with StackAdapt COO, Vitaly Percheskiy, about digital advertising, programmatic, and how better data management and strategy may be the secret weapon to unlocking the power of adtech. SHOWPAGE - www.ninjacat.io/blog/programming-success-into-digital-advertising © 2022, NinjaCat
May 3, 2022 • 27min
Improving Your Analyst Skills As A Marketer
Explore methods to sharpen your data analysis ax, learn how modern marketing and vanity metrics can dull our senses, and hear about a few ways you can plant seeds of confidence in how you see the analytical trees for the marketing forest. SHOWPAGE: www.ninjacat.io/blog/improving-your-analyst-skills-as-a-marketer © 2022, NinjaCat
Apr 19, 2022 • 40min
How To Build A Better Marketing Plan
A chat with author, accountant, and CFO-whisperer, Alastair Thomson, about what goes into building a marketing plan that gets the yes from stakeholders. SHOWPAGE: https://www.ninjacta.io/blog/how-to-build-a-better-marketing-plan © 2022, NinjaCat
Apr 5, 2022 • 30min
How Data Improves Marketing and Community Management
How does marketing data analysis and an appreciation for technical architecture help improve community management for marketers, agencies and brands? A discussion with analyst and community maven, Rachel Happe, on how data can help affect behavior changes in marketing and community management. SHOWPAGE: https://www.ninjacat.io/blog/how-data-improves-marketing-and-community-management © 2022, NinjaCat
Mar 22, 2022 • 22min
Better Marketing Data Management
A discussion about data, how modern marketers can better manage it, and how technology can help, with NinjaCat CEO, Paul Deraval. SHOWPAGE: https://www.ninjacat.io/blog/better-marketing-data-management © 2022, NinjaCat
Mar 8, 2022 • 35min
Understanding The Customer Journey
Forget the funnels! Learn about a new way to measure the customer journey, share of market, and more meaty marketing metrics with James Hankins. SHOW PAGE: https://www.ninjacat.io/blog/understanding-the-customer-journey © 2022, NinjaCat
Feb 22, 2022 • 34min
ROI, Lies, and Marketing Data Analytics
Sometimes miraculous, sometimes misleading, marketing data analytics play a central role in the lives of agencies and brands. But what if perceptions around data, particularly ROI, are holding marketers back from unlocking higher value strategies? On episode #3 of What Gets Measured, we speak with Andrew Wilshire about ROI, lies, and marketing data analytics. SHOW PAGE: https://www.ninjacat.io/blog/roi-lies-and-marketing-data-analytics/ © 2022, NinjaCat
