What Gets Measured

A chat with author, accountant, and CFO-whisperer, Alastair Thomson, about what goes into building a marketing plan that gets the yes from stakeholders. SHOWPAGE: https://www.ninjacta.io/blog/how-to-build-a-better-marketing-plan © 2022, NinjaCat

How does marketing data analysis and an appreciation for technical architecture help improve community management for marketers, agencies and brands? A discussion with analyst and community maven, Rachel Happe, on how data can help affect behavior changes in marketing and community management. SHOWPAGE: https://www.ninjacat.io/blog/how-data-improves-marketing-and-community-management © 2022, NinjaCat

A discussion about data, how modern marketers can better manage it, and how technology can help, with NinjaCat CEO, Paul Deraval.  SHOWPAGE: https://www.ninjacat.io/blog/better-marketing-data-management  © 2022, NinjaCat

Forget the funnels! Learn about a new way to measure the customer journey, share of market, and more meaty marketing metrics with James Hankins. SHOW PAGE: https://www.ninjacat.io/blog/understanding-the-customer-journey  © 2022, NinjaCat

Sometimes miraculous, sometimes misleading, marketing data analytics play a central role in the lives of agencies and brands. But what if perceptions around data, particularly ROI, are holding marketers back from unlocking higher value strategies? On episode #3 of What Gets Measured, we speak with Andrew Wilshire about ROI, lies, and marketing data analytics. SHOW PAGE: https://www.ninjacat.io/blog/roi-lies-and-marketing-data-analytics/  © 2022, NinjaCat

A discussion with Marc Binkley about the 4 Ps of marketing and how marketers can utilize this conceptual framework to improve their efforts and outcomes. SHOWPAGE - https://www.ninjacat.io/blog/measuring-marketing-impact-across-the-4-ps/  © 2022, NinjaCat

A discussion with Brandon Shockley about marketing data science, and how agencies and brands alike can create strategies based on data that inspire better products, people and processes, not just better campaigns. SHOW PAGE - http://ninjacat.io/blog/using-marketing-data-science-to-create-customer-value/  © 2022, NinjaCat

What Gets Measured is a NinjaCat podcast about marketing performance management, data, and analysis, featuring candid conversations and interviews with insightful guests and informative experts. Hosted and produced by Jake Sanders, this bi-weekly show provides marketers with applicable anecdotes and topical takeaways to better manage their performance marketing because; “what gets measured, gets managed.”  With an expanding roster of distinguished and diverse guests, ranging from data scientists and founders, to marketers in the trenches, What Gets Measured is entertaining, educational, and the best damn podcast about performance marketing management every marketer should listen to.  Subscribe to What Gets Measured on Apple Podcasts, Spotify, Google Podcasts, or add it as a Favorite on your podcast player of choice. SHOW PAGE - https://www.ninjacat.io/blog/marketing-performance-management-podcast/  © 2022, NinjaCat