What Gets Measured

A discussion with Marc Binkley about the 4 Ps of marketing and how marketers can utilize this conceptual framework to improve their efforts and outcomes. SHOWPAGE - https://www.ninjacat.io/blog/measuring-marketing-impact-across-the-4-ps/  © 2022, NinjaCat

A discussion with Brandon Shockley about marketing data science, and how agencies and brands alike can create strategies based on data that inspire better products, people and processes, not just better campaigns. SHOW PAGE - http://ninjacat.io/blog/using-marketing-data-science-to-create-customer-value/  © 2022, NinjaCat

What Gets Measured is a NinjaCat podcast about marketing performance management, data, and analysis, featuring candid conversations and interviews with insightful guests and informative experts. Hosted and produced by Jake Sanders, this bi-weekly show provides marketers with applicable anecdotes and topical takeaways to better manage their performance marketing because; “what gets measured, gets managed.”  With an expanding roster of distinguished and diverse guests, ranging from data scientists and founders, to marketers in the trenches, What Gets Measured is entertaining, educational, and the best damn podcast about performance marketing management every marketer should listen to.  Subscribe to What Gets Measured on Apple Podcasts, Spotify, Google Podcasts, or add it as a Favorite on your podcast player of choice. SHOW PAGE - https://www.ninjacat.io/blog/marketing-performance-management-podcast/  © 2022, NinjaCat