Sometimes miraculous, sometimes misleading, marketing data analytics play a central role in the lives of agencies and brands. But what if perceptions around data, particularly ROI, are holding marketers back from unlocking higher value strategies? On episode #3 of What Gets Measured, we speak with Andrew Wilshire about ROI, lies, and marketing data analytics. SHOW PAGE: https://www.ninjacat.io/blog/roi-lies-and-marketing-data-analytics/
© 2022, NinjaCat
