What Gets Measured

Find out why AI only accelerates the workflows you already have and how author, educator, and AI strategist, Brian Piper, helps teams map friction, automate the "boring layer," build portable AI knowledge, and use persona agents to make better decisions faster. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-automate-the-work-that-hurts © 2025, NinjaCat

Break down how taxonomy, ontology, and controlled vocabularies create smarter, more reliable AI with information architect and founder, Jessica Talisman. Learn how small semantic fixes lock AI advantages and transform campaigns, reporting, and data workflows. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-organizing-information-in-the-age-of-ai © 2025, NinjaCat

Learn why most AI adoption efforts fail, and what businesses must get right first. In this episode, AI strategist/educator/founder Dr. Cecilia Dones shares practical insights on data readiness, culture, and responsible AI implementation. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-the-real-work-behind-ai-ready-organizations © 2025, NinjaCat

Copywriter-turned–AI ethics educator Felicity Wild breaks down what marketing teams risk when they automate without oversight—and how ethics can drive better, smarter decisions. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-nobody-cares-about-ai-ethics © 2025, NinjaCat

Marketers live in the gray area of measurement — especially in social media. In this episode, Emeric Ernoult, CEO and co-founder of Agorapulse, shares his hard-earned insights on proving the real value of social. Discover why social isn't just a trend, how to balance brand awareness with demand generation, and why vanity metrics are signals, not goals. Emeric also dives into how AI can multiply your efforts (for better or worse), and what it really takes to create memorable content that drives lasting ROI. 🎧 Actionable takeaways: Treat engagement as feedback, not a scoreboard Run campaigns that drive both awareness and demand Let AI handle the busywork, so you can focus on strategy At the end of the day, the brands people remember are the ones that win. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-cracking-the-code-on-social-media-roi © 2025, NinjaCat

Dive into clean data and aligned teams in martech, AI that actually works, and learn what's driving marketing ops success right now with Darrell Alfonso. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-ai-in-marketing-ops-scary-exciting-essential © 2025, NinjaCat

AI fails without context. Vanessa Liu explains why capturing human know-how is the key to scaling automation, reducing turnover costs, and driving ROI. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-smarter-ai-starts-with-human-know-how ©2025, NinjaCat

Learn why data storytelling for marketing is critical for success. Scott Taylor, 'the Data Whisperer,' explains how to communicate data insights that drive business decisions. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-truth-before-meaning-data-storytelling-ai

Charlie de Thibault calls out marketing's obsession with bottom-funnel metrics, explains why attribution is hurting more than it helps, and shares how to actually prove value across teams. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-fixing-the-disconnect-between-brand-demand-and-dollars © 2025, NinjaCat

Colt Briner, CMO at Trend Health Partners, shares how AI agents helped his lean marketing team outperform departments six times their size—without sacrificing voice, insight, or authenticity. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-a-new-mindset-for-ai-augmented-marketing © 2025, NinjaCat