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What Gets Measured

Latest episodes

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Jan 14, 2025 • 32min

Data Cleaning: Fix Dirty Data, Boost ROI

Join Susan Walsh, the Classification Guru, as she defines dirty data, describes how to organize and normalize it, and details the data cleaning process so you can straighten up your spreadsheets and boost ROI.  SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-data-cleaning-fix-dirty-data-and-boost-roi  © 2025, NinjaCat
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Dec 17, 2024 • 20min

Bridging The Gap Between Data and Human Understanding

Discover how top marketers bridge the gap between data and human understanding with insights on data literacy, leadership, storytelling, and a cookie-less future in this special, year-end clips episode!  SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-bridging-the-gap-between-data-and-human-understanding  © 2024, NinjaCat
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Dec 3, 2024 • 46min

Where Data Privacy Meets Marketing Performance

As data privacy becomes a growing public concern, Heidi Saas, a data privacy attorney and technologist, offers up a no-nonsense talk about the future of ad tech, AI, and transparency in advertising. Learn how ethical data practices and privacy-first strategies can transform marketing and build trust. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-where-data-privacy-meets-marketing-performance  © 2024, NinjaCat
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Nov 19, 2024 • 49min

The Data-Driven Mindset: Leaning Into Numbers to Build Better Instincts

Discover how Brent Dykes, author and data storytelling expert, redefines the data-driven mindset. Learn why it’s not about control but about building sharper instincts, fostering curiosity, and using insights to drive meaningful action in marketing and beyond. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-the-data-driven-mindset-leaning-into-numbers-to-build-better-instincts  © 2024, NinjaCat
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Nov 3, 2024 • 41min

Marketing Data Literacy

Discover insights on data literacy in marketing, as Dale Harrison utilizes his full suite of skills and academic prowess to debunk buzzwords, tackle correlation vs. causation, and emphasize the importance of critical thinking over raw metrics for effective strategies. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-marketing-data-literacy  © 2024, NinjaCat
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Oct 8, 2024 • 57min

Turning Data Into Actionable Stories

Learn how Kudzayi Chakahwata, Audiences and Technology Solutions Director at Publicis, blends mathematics and marketing to transform data into compelling, actionable stories in this insightful and informative interview. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-turning-data-into-actionable-stories  © 2024, NinjaCat
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Sep 24, 2024 • 59min

Modern Data Leadership

A round-house kick of a conversation with Malcolm Hawker on the mindset shifts, customer-centric strategies, and probabilistic thinking that define modern data leadership, plus practical steps to leverage data quality and AI for strategic value. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-modern-data-leadership  © 2024, NinjaCat
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Sep 17, 2024 • 17min

Elevating Data Anlysis in Marketing

Unlock expert insights from industry leaders on how marketing data analysts can sharpen their data interpretation skills, improve analytics and reporting, and drive business success. Learn practical tips on data management, attribution, customer data control, and the future of marketing in the AI era, all tailored specifically for data-driven marketers.  SHOWPAGE: www.ninjacat.io/blog/elevating-data-analysis-in-marketing  © 2024, NinjaCat
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Sep 3, 2024 • 58min

Navigating Complexity: Balancing Intuition and Data in Marketing Strategy

A deep-dive interview with the brilliant JP Castlin on how to bridge complexity, uncertainty, and strategy in marketing. Learn how to balance information and intuition through a gaggle of mental and mathematical models, the impact of economic shifts on marketing strategies and product innovation, and the critical role of data management when facing uncertainty.  SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-navigating-complexity-balancing-intuition-and-data-in-marketing-strategy  © 2024, NinjaCat
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Aug 27, 2024 • 14min

Essential Insights for Agency Product Teams

Explore crucial strategies for product and engineering teams in ad agencies with our special “clips” edition of the NinjaCat podcast. This episode dives into data integration. data-driven product strategies, the right way to integrate tech into your stack, and maintaining robust data infrastructures. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-essential-insights-for-agency-product-teams  © 2024, NinjaCat

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