What Gets Measured

Greg Licciardi, VP of Partner Programs and Sponsorships at the ANA and author of "The Holy Grail of Marketing," discusses his new book, unpacks the five Rs of marketing, explores AI's role in modern marketing, and explains why human insight still matters. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-the-holy-grail-of-marketing © 2026, NinjaCat

How do marketers develop judgment in the age of AI? Jacey Berg, SVP of Strategy and Planning at Media Bridge Advertising, examines marketing technology's impact on talent development, training, strategy and judgment. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-the-judgment-gap-between-martech-talent © 2026, NinjaCat

Copywriter and AI pioneer Jon Benson on the value of communication, mirror language, the myth of bad audiences, and why the competitive advantage in a saturated market is leveraging humanity and tech together. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-the-value-of-communication-in-ai-marketing © 2026, NinjaCat

Carole Lawson, Co-Founder and Chief Data Officer of MarketStorm, explains why the traditional marketing funnel no longer reflects how customers make decisions, and why marketers need a new approach to trust, influence, and measurement. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-how-trust-is-replacing-the-marketing-funnel What Gets Measured is brought to you by NinjaCat — the enterprise marketing intelligence platform built for agencies, media companies, and brands that need to do more with their data. NinjaCat unifies your marketing data, automates reporting, and powers AI Agents that move your team from insight to action — faster, smarter, and at scale. 🌐 Learn more at www.ninjacat.io © 2026, NinjaCat

The problem with data-driven marketing goes beyond dashboards. Marketing strategist, analyst, and partner of The Commercial Works, Robert van Ossenbruggen explains why better decisions start with context, evidence, and better business questions. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-the-problem-with-data-driven-marketing © 2026, NinjaCat ▶️ YouTube: https://www.youtube.com/playlist?list=PLymj8A44_CLF6ZtLChtopftqlvLty0EQs

Robb Fahrion, CEO of Flying V Group, breaks down the operational reality behind managing $5M+ in annual ad spend, how to scale client relationships without losing touch, and what it takes to build multi-account marketing systems that last. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-running-multi-account-marketing-at-scale © 2026, NinjaCat

Shiv Gupta, Managing Partner at The Volute Group and founder of Quantum Sight, draws on 25 years in data and analytics. He explores why marketing analytics struggles with people, not data; how dashboards should spark better questions; why metrics must align with executive priorities; and how AI may amplify governance and organizational problems. They also discuss reporting, deep-dive analysis, and translating insights into action.

Scott Brinker, the “Godfather of Martech,” is a leading analyst, advisor, author, and creator of the marketing technology landscape. He explores AI’s messy transformation of marketing, from production and context bottlenecks to organizational culture and data maturity. They also discuss blending rules with AI, breaking sales and marketing silos, agentic commerce, and building intuition through hands-on experimentation.

Luke Ambrosetti, Principal Industry Architect for Marketing at Snowflake, unpacks what actually makes a marketing stack AI-ready. Hitting on topics like data ownership, semantic layers, and addressing core concepts like business alignment, this conversation explores why modern marketing teams need more than dashboards to make AI useful at scale. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-the-ai-ready-marketing-stack © 2026, NinjaCat

Marketing performance dashboards should be more than a collection of charts. With data scattered across countless platforms, most teams are left with disconnected metrics and unclear insights. Tim Shea, founder and CEO of Latticework Insights, talks about the real power of dashboards, turning data into a story that aligns teams, uncovers opportunities, and guides smarter decisions. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-dialing-in-marketing-performance-dashboards © 2026, NinjaCat