What Gets Measured

Discover insights on data literacy in marketing, as Dale Harrison utilizes his full suite of skills and academic prowess to debunk buzzwords, tackle correlation vs. causation, and emphasize the importance of critical thinking over raw metrics for effective strategies. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-marketing-data-literacy  © 2024, NinjaCat

In a lively conversation, Kudzai Chakahwata, Audiences and Technology Solutions Director at Publicis, shares his unique blend of mathematics and marketing. He discusses the power of storytelling in data analysis, emphasizing that effective communication can bridge the gap between complex findings and decision-makers. The dialogue dives into the importance of ethical data usage and the human element in digital transformation, along with successful case studies showcasing the impact of data-driven strategies. Plus, enjoy some lighthearted banter about pets and favorite books!

A round-house kick of a conversation with Malcolm Hawker on the mindset shifts, customer-centric strategies, and probabilistic thinking that define modern data leadership, plus practical steps to leverage data quality and AI for strategic value. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-modern-data-leadership  © 2024, NinjaCat

Unlock expert insights from industry leaders on how marketing data analysts can sharpen their data interpretation skills, improve analytics and reporting, and drive business success. Learn practical tips on data management, attribution, customer data control, and the future of marketing in the AI era, all tailored specifically for data-driven marketers.  SHOWPAGE: www.ninjacat.io/blog/elevating-data-analysis-in-marketing  © 2024, NinjaCat

A deep-dive interview with the brilliant JP Castlin on how to bridge complexity, uncertainty, and strategy in marketing. Learn how to balance information and intuition through a gaggle of mental and mathematical models, the impact of economic shifts on marketing strategies and product innovation, and the critical role of data management when facing uncertainty.  SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-navigating-complexity-balancing-intuition-and-data-in-marketing-strategy  © 2024, NinjaCat

Explore crucial strategies for product and engineering teams in ad agencies with our special “clips” edition of the NinjaCat podcast. This episode dives into data integration. data-driven product strategies, the right way to integrate tech into your stack, and maintaining robust data infrastructures. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-essential-insights-for-agency-product-teams  © 2024, NinjaCat

Join us for a discussion with Lily Ray, VP of SEO Strategy and Research at Amsive, as we explore the tumultuous state of search marketing. With nearly 15 years of marketing experience and a unique background as a DJ and drummer, Lily digs into the challenges and strategies of modern SEO, from the impact of AI-generated content to adapting to algorithm updates. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-harmonizing-algorithms-and-audiences-in-seo  © 2024, NinjaCat

Dive into the essentials of client success in ad agencies in this special compilation episode. Explore effective client engagement, data storytelling, and strategic alignment as we distill the tastiest clips from our catalog especially for customer success teams looking to refine their approach and relationships.  SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-mastering-client-success-in-ad-agencies  © 2024, NinjaCat 

A lively discussion about the shift towards people-driven approaches in marketing, the importance of strong brands and meaningful content, and the significance of direct customer interactions and their influence on reshaping marketing strategies, with Mark A. Preston. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-humanizing-marketing-strategies-for-tomorrow © 2024, NinjaCat

Katie Smith, known as the Queen of the Customer Journey, is a visionary marketer dedicated to transforming chaos and stagnation into strategic success. Her approach empowers businesses to connect with consumers, promote shared values, and be a force for good in today’s world, and she’s here today to tell us how to escape stagnation in marketing. SHOWPAGE: www.ninjacat.io/blog/how-to-escape-marketing-stagnation © 2024, NinjaCat