What Gets Measured
NinjaCat
What Gets Measured is a NinjaCat podcast about marketing performance management, data, and analysis, featuring candid conversations and interviews with insightful guests and informative experts.
Hosted and produced by Jake Sanders, this bi-weekly podcast provides marketers with applicable anecdotes and topical takeaways to better manage their performance marketing because; “what gets measured, gets managed.”
SHOWPAGE - https://www.ninjacat.io/blog/marketing-performance-management-podcast
© 2022, NinjaCat
Hosted and produced by Jake Sanders, this bi-weekly podcast provides marketers with applicable anecdotes and topical takeaways to better manage their performance marketing because; “what gets measured, gets managed.”
SHOWPAGE - https://www.ninjacat.io/blog/marketing-performance-management-podcast
© 2022, NinjaCat
Episodes
Mentioned books
Sep 9, 2025 • 36min
Smarter AI Starts with Human Know-How
AI fails without context. Vanessa Liu explains why capturing human know-how is the key to scaling automation, reducing turnover costs, and driving ROI. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-smarter-ai-starts-with-human-know-how ©2025, NinjaCat
Aug 12, 2025 • 56min
Truth Before Meaning: Data, Storytelling & AI
Learn why data storytelling for marketing is critical for success. Scott Taylor, 'the Data Whisperer,' explains how to communicate data insights that drive business decisions. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-truth-before-meaning-data-storytelling-ai
Jul 29, 2025 • 39min
Fixing the Disconnect Between Brand, Demand, and Dollars
Charlie de Thibault calls out marketing’s obsession with bottom-funnel metrics, explains why attribution is hurting more than it helps, and shares how to actually prove value across teams. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-fixing-the-disconnect-between-brand-demand-and-dollars © 2025, NinjaCat
Jul 15, 2025 • 38min
A New Mindset for AI-Augmented Marketing
Colt Briner, CMO at Trend Health Partners, shares how AI agents helped his lean marketing team outperform departments six times their size—without sacrificing voice, insight, or authenticity. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-a-new-mindset-for-ai-augmented-marketing © 2025, NinjaCat
Jul 1, 2025 • 1h
Make Better Bets with Causal AI
Discover how causal AI transforms marketing analytics by solving the correlation vs. causation dilemma. Learn why outdated Marketing Mix Modeling (MMM) can't keep up, and how causal AI provides actionable, real-time insights for CMOs and CFOs. SHOWPAGE: https://www.ninjacat.io/blog/wgm-podcast-make-better-bets-with-causal-ai © 2025, NinjaCat
Jun 17, 2025 • 25min
Better MarTech Starts with Better Experiments
Most martech stacks don’t break—they bloat. In this interview, Ana Mourão shares how to untangle messy stacks with clear thinking, smart experiments, and data strategies that actually serve people. SHOWPAGE: https://www.ninjacat.io/blog/wgm-podcast-better-martech-starts-with-better-experiments
Jun 3, 2025 • 34min
From Static to Dynamic: How Better Links Create Smarter Ads
Marketers optimize everything—except the link. In this episode, Scott Cate of 301.Pro explains how dynamic, rules-based URLs can unlock smarter, more contextual ad performance at scale. SHOWPAGE: https://www.ninjacat.io/blog/wgm-podcast-from-static-to-dynamic-how-better-links-create-smarter-ads © 2025, NinjaCat
May 20, 2025 • 21min
Why AI Will Be An Amplifier, Not A Replacement
NinjaCat VP of Marketing Jessica Graeser shares how AI is transforming agency workflows, why 2025 is a breakout year for operational efficiency, and how to go from endless AI pilots to real pipeline results. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-why-ai-will-be-an-amplifier-not-a-replacement © 2025, NinjaCat
May 6, 2025 • 48min
Rethinking Marketing Strategy with Causal AI
AI strategist James Ward breaks down why most marketing strategies fail—and how his Five Rings framework and causal AI can help agencies think, measure, and perform more effectively. SHOWPAGE: https://www.ninjacat.io/blog/wgm-podcast-rethinking-marketing-strategy-with-causal-ai © 2025, NinjaCat
Apr 22, 2025 • 42min
Leveraging Data in Marketing
Marketing strategist Ondar Tarlow shares how clean data, shared definitions, and AI help brands drive performance, build partnerships, and act fast. SHOWPAGE: https://www.ninjacat.io/blog/wgm-podcast-leveraging-data-in-marketing © 2025, NinjaCat
