What Gets Measured

Jason Patterson breaks down content marketing strategy, essential metrics, and the role of AI in driving real business impact. Learn how to avoid vanity metrics traps and create content that converts. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-measuring-success-in-content-marketing © 2025, NinjaCat

Find out how AI is transforming marketing with expert insights from Mike Kaput, of Marketing AI Institute. Learn about AI agents, deep research tools, and practical strategies to future-proof your agency. SHOWPAGE: https://www.ninjacat.io/blog/wgm-podcast-rethinking-ai-for-smarter-marketing © 2025, NinjaCat

Learn how agencies can properly prepare for and thrive with AI in this interview with Ben Etherington, who brings insights on AI readiness, overcoming adoption challenges, and unlocking ROI through people, processes, and technology alignment. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-getting-your-data-ai-ready © 2025, NinjaCat

Join Susan Walsh, the Classification Guru, as she defines dirty data, describes how to organize and normalize it, and details the data cleaning process so you can straighten up your spreadsheets and boost ROI. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-data-cleaning-fix-dirty-data-and-boost-roi © 2025, NinjaCat

Discover how top marketers bridge the gap between data and human understanding with insights on data literacy, leadership, storytelling, and a cookie-less future in this special, year-end clips episode! SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-bridging-the-gap-between-data-and-human-understanding © 2024, NinjaCat

As data privacy becomes a growing public concern, Heidi Saas, a data privacy attorney and technologist, offers up a no-nonsense talk about the future of ad tech, AI, and transparency in advertising. Learn how ethical data practices and privacy-first strategies can transform marketing and build trust. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-where-data-privacy-meets-marketing-performance © 2024, NinjaCat

Discover how Brent Dykes, author and data storytelling expert, redefines the data-driven mindset. Learn why it's not about control but about building sharper instincts, fostering curiosity, and using insights to drive meaningful action in marketing and beyond. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-the-data-driven-mindset-leaning-into-numbers-to-build-better-instincts © 2024, NinjaCat

Discover insights on data literacy in marketing, as Dale Harrison utilizes his full suite of skills and academic prowess to debunk buzzwords, tackle correlation vs. causation, and emphasize the importance of critical thinking over raw metrics for effective strategies. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-marketing-data-literacy © 2024, NinjaCat

In a lively conversation, Kudzai Chakahwata, Audiences and Technology Solutions Director at Publicis, shares his unique blend of mathematics and marketing. He discusses the power of storytelling in data analysis, emphasizing that effective communication can bridge the gap between complex findings and decision-makers. The dialogue dives into the importance of ethical data usage and the human element in digital transformation, along with successful case studies showcasing the impact of data-driven strategies. Plus, enjoy some lighthearted banter about pets and favorite books!

A round-house kick of a conversation with Malcolm Hawker on the mindset shifts, customer-centric strategies, and probabilistic thinking that define modern data leadership, plus practical steps to leverage data quality and AI for strategic value. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-modern-data-leadership © 2024, NinjaCat