What Gets Measured

Explore the dynamic intersection of data governance and AI with Tiankai Feng, Data Strategy and Data Governance Lead at Thoughtworks Europe. In this insightful interview, Tiankai discusses the essentials of trustworthy data, the critical role of AI oversight, and the importance of a human-centric approach to data governance. SHOWPAGE: www.ninjacat.io/blog/data-governance-and-ai © 2024, NinjaCat

Positioning is a powerful marketing lever for brands and agencies, but pulling it off correctly can be difficult. Join Faisal Siddiqui, founder of Creative Business Company, for a masterclass on positioning, strategy, and how to find the comparative advantages of a brand to make competitive gains in the market. SHOWPAGE: www.ninjacat.io/blog/dialing-in-brand-positioning © 2024, NinjaCat

Truth in advertising is not an oxymoron, it’s an opportunity. Join statistician and advertising consultant, Tom Rosholt, for a chat about ethical advertising, substantiating data-driven claims, and how creative marketing built on truth and transparency can create transformative success.  SHOWPAGE: www.ninjacat.io/blog/truth-in-advertising  ©2024, NinjaCat

Rachel Hernandez, Director of Brand Strategy at Next Net Media, dives into the transformative influence of AI on content marketing. She discusses how AI democratizes content creation yet challenges the emotional connection in marketing. The importance of balancing creativity with data-driven strategies is emphasized, alongside the critical role of industry-specific language in B2B communications. Finally, Rachel highlights the need for authenticity in digital marketing even amid AI's growing impact, all while sharing lighthearted anecdotes that keep the conversation entertaining.

A revelatory conversation with Kylie Kullack from Struck on innovative client engagement strategies, the importance of communication, data analytics for campaign tracking, and the imperative role of empathy in client relations. SHOWPAGE: www.ninjacat.io/blog/the-strategy-of-client-engagement © 2024, NinjaCat

A roundhouse kick of a chat with master marketing strategist, and AI enthusiast, Colin Lewis, about B2B strategy, AI, creativity and jazz, and so much more!  SHOWPAGE: www.ninjacat.io/blog/on-b2b-strategy-ai-and-all-that-jazz  © 2024, NinjaCat

Explore the complexities of marketing data interpretation with Kyle Block, head of research at Gradient Metrics, and learn about the analytical skills and intuitive sense that goes into deciphering data landscapes. SHOWPAGE: www.ninjacat.io/blog/marketing-data-interpretation  © 2024, NinjaCat

Jeff Greenfield, co-founder of Provalytics, shares his expertise on the transformation of attribution in advertising, talks about the shift from click-based metrics to the importance of awareness, and explains the challenges and opportunities in a post-cookie world. SHOWPAGE: https://www.ninjacat.io/blog/decoding-attribution-in-advertising © 2024, NinjaCat

Dive into data storytelling, puppets, musicals, comedy, and master data management with the Data Whisperer himself, Scott Taylor. Learn how Scott blends decades of experience with innovative techniques to make complex data stories accessible and engaging. SHOWPAGE: www.ninjacat.io/blog/the-neverending-data-story  © 2024, NinjaCat

As the cookies crumble and third parties disappear, a lot of marketers are wondering what’s next. Join us as we explore the tech behind cookies, learn why their deprecation might not mean disaster, and discover how to handle attribution and activation in the cookie-free era of tomorrow with U of Digital founder, Shiv Gupta. SHOWPAGE: www.ninjacat.io/blog/the-crumbling-cookie-parties-of-marketing © 2024, NinjaCat