What Gets Measured
NinjaCat
What Gets Measured is a NinjaCat podcast about marketing performance management, data, and analysis, featuring candid conversations and interviews with insightful guests and informative experts.
Hosted and produced by Jake Sanders, this bi-weekly podcast provides marketers with applicable anecdotes and topical takeaways to better manage their performance marketing because; "what gets measured, gets managed."
SHOWPAGE - https://www.ninjacat.io/blog/marketing-performance-management-podcast
© 2022, NinjaCat
Hosted and produced by Jake Sanders, this bi-weekly podcast provides marketers with applicable anecdotes and topical takeaways to better manage their performance marketing because; "what gets measured, gets managed."
SHOWPAGE - https://www.ninjacat.io/blog/marketing-performance-management-podcast
© 2022, NinjaCat
Episodes
Mentioned books
Mar 19, 2024 • 39min
Marketing Data Interpretation
Explore the complexities of marketing data interpretation with Kyle Block, head of research at Gradient Metrics, and learn about the analytical skills and intuitive sense that goes into deciphering data landscapes. SHOWPAGE: www.ninjacat.io/blog/marketing-data-interpretation © 2024, NinjaCat
Mar 5, 2024 • 38min
Decoding Attribution in Advertising
Jeff Greenfield, co-founder of Provalytics, shares his expertise on the transformation of attribution in advertising, talks about the shift from click-based metrics to the importance of awareness, and explains the challenges and opportunities in a post-cookie world. SHOWPAGE: https://www.ninjacat.io/blog/decoding-attribution-in-advertising © 2024, NinjaCat
Feb 20, 2024 • 1h
The NeverEnding Data Story
Dive into data storytelling, puppets, musicals, comedy, and master data management with the Data Whisperer himself, Scott Taylor. Learn how Scott blends decades of experience with innovative techniques to make complex data stories accessible and engaging. SHOWPAGE: www.ninjacat.io/blog/the-neverending-data-story © 2024, NinjaCat
Feb 6, 2024 • 31min
The Crumbling Cookie Parties of Marketing
As the cookies crumble and third parties disappear, a lot of marketers are wondering what's next. Join us as we explore the tech behind cookies, learn why their deprecation might not mean disaster, and discover how to handle attribution and activation in the cookie-free era of tomorrow with U of Digital founder, Shiv Gupta. SHOWPAGE: www.ninjacat.io/blog/the-crumbling-cookie-parties-of-marketing © 2024, NinjaCat
Jan 23, 2024 • 42min
Who's Really Driving The Data?
Explore the complexities of data in marketing with Megan Thompson, data strategist and founder of Lore Data, where we discuss the indispensable role of data strategists, AI, and the human element in data management and interpretation. SHOWPAGE: www.ninjacat.io/blog/whos-really-driving-the-data © 2024, NinjaCat
Jan 9, 2024 • 42min
Data-Driven Product Innovation at CallRail
Discover key insights from Jason Tatum, VP of Product at CallRail, on product management and innovation in MarTech. Learn about the importance of data-driven decisions, customer-centric development, and emerging industry trends in this enlightening interview. SHOWPAGE: www.ninjacat.io/blog/data-driven-product-innovation-in-martech © 2024, NinjaCat
Dec 26, 2023 • 40min
Navigating GA4 and The New Era of Google Analytics
Delve into the specifics of the transition from UA to GA4 with Google Analytics guru Steve Lamar, as we focus on understanding new metrics, bridging data narratives, and communicating effectively with clients. SHOWPAGE: www.ninjacat.io/blog/navigating-ga4-and-the-new-era-of-google-analytics © 2023, NinjaCat
Dec 12, 2023 • 36min
Measuring Marketing Effectiveness
Michael Kaminsky, effectiveness aficionado and Recast founder, discusses balancing efficiency and effectiveness in marketing, clarifying their definitions, challenges of measuring marketing effectiveness, embracing older methodologies like experimentation, moving away from last touch attribution, and the importance of using multiple tools for measuring marketing effectiveness
Nov 28, 2023 • 57min
The Data Integration Imperative
Learn about the barriers, boundaries, and breakthroughs in data integration and management with Eric Dodds, Head of Product Marketing at Rudderstack. SHOWPAGE: www.ninjacat.io/blog/the-data-integration-imperative © 2023, NinjaCat
Nov 14, 2023 • 1h 9min
Harnessing The Power of Visual Impact in Marketing
A grand tour of CGI in advertising, how AI and creative in the automotive marketing industry is pivoting, and tips on getting the visuals right for any campaign, with founder and CEO of The Scope, Faruk Heplevent. SHOWPAGE: www.ninjacat.io/blog/harnessing-the-power-of-visual-impact-in-marketing © 2023, NinjaCat
