What Gets Measured

A grand tour of CGI in advertising, how AI and creative in the automotive marketing industry is pivoting, and tips on getting the visuals right for any campaign, with founder and CEO of The Scope, Faruk Heplevent. SHOWPAGE: www.ninjacat.io/blog/harnessing-the-power-of-visual-impact-in-marketing  © 2023, NinjaCat

NinjaCat is proud to announce the release of “Big Data Day,” an audio drama/musical about data management. Get ready to tap your toes and crunch some numbers with Audrey, the head of analytics, as she leads her ad agency's C-Suite and data team on a melodic journey to conquer big data and win over a major client in this audio adventure from NinjaCat. SHOWPAGE: Step Inside the Data Drama: Unveiling NinjaCat's 'Big Data Day' Musical CREDITS: Written, Scored, and Directed for Audio by Jacob Sanders CAST Narrator: Jason Fox Hal Habermann, CEO: Brian Shea Seth Heyward, Admin Assistant: Jacob Sanders Audrey, Head of Analytics: Lindsay North Lucas, Data Manager: Ethan Decker Olivia, Data Manager: Lilli Hokama Chris, CTO: Vincent Plummer Heather, Head of Client Relations: Ingrid Shea

A vetted voyage through the technical hinterlands of ad ops and data management with Angelina Eng, VP of Measurement, Addressability, and Data Center at the IAB. SHOWPAGE: www.ninjacat.io/blog/the-ins-and-outs-of-ad-ops © 2023, NinjaCat

A marketing masterclass discussion about brand strategy, bad briefs, and how basic insights into behavior can lead to brilliant results with Tom Roach, VP of Brand Strategy at Jellyfish. © 2023, NinjaCat

A discussion with Innerview co-founder Chris Wallace, about brand alignment and how to ensure every stakeholder, from corporate offices to sales teams, understands and conveys a unified brand message. SHOWPAGE: www.ninjacat.io/blog/bridging-the-brand-alignment-gap © 2023, NinjaCat

An expansive discussion with Night Shift Development CEO, Tim Tutt, about data democratization, technology, AI, and how to harness data intelligence. SHOWPAGE: www.ninjacat.io/blog/data-democratization  © 2023, NinjaCat

Liam Patterson, Co-founder of Bidnamic and e-commerce expert, discusses the intricacies of performance marketing. He delves into optimizing Google Shopping Ads, emphasizing competitive bidding and the crucial role of product feeds. The conversation highlights the balance between immediate results and long-term brand growth, supported by accurate data tracking. Patterson also addresses the challenges of AI in marketing, urging expert oversight despite its benefits. A rapid-fire segment adds a fun twist, revealing personal insights that resonate with listeners.

A conversation about PR, marketing, measuring media mentions, and how exactly to discover and distribute buzz on behalf of brands, with eReleases founder Mickie Kennedy. SHOWPAGE: www.ninjacat.io/blog/of-brands-buzz-the-power-of-pr-in-marketing © 2023, NinjaCat

A chat with Courtney Lindau, Head of Practice for Web Analytics and Business Intelligence at Nimble Gravity, about data storytelling in marketing, the power of testing and learning, and discovering the ‘why’ behind metrics.  SHOWPAGE: www.ninjacat.io/blog/data-storytelling-in-marketing  © 2023, NinjaCat

We sit down with Ice Cream Social co-founder, Ashley Cline, to talk about digital marketing strategy vs. tactics, the old school power of word of mouth, influencers, event marketing, and Idiocracy.  SHOWPAGE: www.ninjacat.io/blog/amplify-engage-unleashing-the-digital-marketing-mix  © 2023, NinjaCat