What Gets Measured

An expansive discussion with Night Shift Development CEO, Tim Tutt, about data democratization, technology, AI, and how to harness data intelligence. SHOWPAGE: www.ninjacat.io/blog/data-democratization  © 2023, NinjaCat

Liam Patterson, Co-founder of Bidnamic and e-commerce expert, discusses the intricacies of performance marketing. He delves into optimizing Google Shopping Ads, emphasizing competitive bidding and the crucial role of product feeds. The conversation highlights the balance between immediate results and long-term brand growth, supported by accurate data tracking. Patterson also addresses the challenges of AI in marketing, urging expert oversight despite its benefits. A rapid-fire segment adds a fun twist, revealing personal insights that resonate with listeners.

A conversation about PR, marketing, measuring media mentions, and how exactly to discover and distribute buzz on behalf of brands, with eReleases founder Mickie Kennedy. SHOWPAGE: www.ninjacat.io/blog/of-brands-buzz-the-power-of-pr-in-marketing © 2023, NinjaCat

A chat with Courtney Lindau, Head of Practice for Web Analytics and Business Intelligence at Nimble Gravity, about data storytelling in marketing, the power of testing and learning, and discovering the ‘why’ behind metrics.  SHOWPAGE: www.ninjacat.io/blog/data-storytelling-in-marketing  © 2023, NinjaCat

We sit down with Ice Cream Social co-founder, Ashley Cline, to talk about digital marketing strategy vs. tactics, the old school power of word of mouth, influencers, event marketing, and Idiocracy.  SHOWPAGE: www.ninjacat.io/blog/amplify-engage-unleashing-the-digital-marketing-mix  © 2023, NinjaCat

A fireside chat about adtech, data stacks, AI, and creativity in marketing with Myles Younger, Head of Innovation and Insights at U of Digital.  SHOWPAGE: https://www.ninjacat.io/blog/the-good-bad-and-ugly-in-adtech  © 2023, NinjaCat

A peek at the present state of marketing data warehouses, and where it might be headed, with Head of Channel Partnerships at Hightouch, Deven Ravel. SHOWPAGE: www.ninjacat.io/blog/unboxing-the-marketing-data-warehouse © 2023, NinjaCat

A frank and friendly conversation with Taft Love, founder of Iceberg RevOps, about data management, taxonomy, and what it takes to build better sales and marketing operations.  SHOWPAGE: www.ninjacat.io/blog/building-better-sales-marketing-operations  © 2023, NinjaCat

The ability to sell something should be table stakes for marketers, but this conversation with sales consultant Stephen Steers shows how disconnected the sales and pitching process can be, and provides step-by-step instruction on how to close deals and win over clients. SHOWPAGE: www.ninjacat.io/blog/a-guide-to-better-pitches-and-sales-calls  © 2023, NinjaCat

Learn how to develop effective buyer personas that resonate with your target audience, improve your marketing strategy, and ultimately boost your bottom line in this interview with Jim Kraus, president of Buyer Persona Institute. SHOWPAGE: www.ninjacat.io/blog/the-power-of-buyer-personas © 2023, NinjaCat