What Gets Measured

A fireside chat about adtech, data stacks, AI, and creativity in marketing with Myles Younger, Head of Innovation and Insights at U of Digital.  SHOWPAGE: https://www.ninjacat.io/blog/the-good-bad-and-ugly-in-adtech  © 2023, NinjaCat

A peek at the present state of marketing data warehouses, and where it might be headed, with Head of Channel Partnerships at Hightouch, Deven Ravel. SHOWPAGE: www.ninjacat.io/blog/unboxing-the-marketing-data-warehouse © 2023, NinjaCat

A frank and friendly conversation with Taft Love, founder of Iceberg RevOps, about data management, taxonomy, and what it takes to build better sales and marketing operations.  SHOWPAGE: www.ninjacat.io/blog/building-better-sales-marketing-operations  © 2023, NinjaCat

The ability to sell something should be table stakes for marketers, but this conversation with sales consultant Stephen Steers shows how disconnected the sales and pitching process can be, and provides step-by-step instruction on how to close deals and win over clients. SHOWPAGE: www.ninjacat.io/blog/a-guide-to-better-pitches-and-sales-calls  © 2023, NinjaCat

Learn how to develop effective buyer personas that resonate with your target audience, improve your marketing strategy, and ultimately boost your bottom line in this interview with Jim Kraus, president of Buyer Persona Institute. SHOWPAGE: www.ninjacat.io/blog/the-power-of-buyer-personas © 2023, NinjaCat

Data integration can be a game-changer for your marketing efforts, but it's important to understand the expectations versus the reality. Learn more in this interview with Mark Donatelli and Daniel Kowal from Cimply Limited. SHOWPAGE - www.ninjacat.io/blog/marketing-data-integrations-expectations-vs-reality © 2023, NinjaCat

From databases to data warehouses, this interview with founder and data pro Aron Clymer covers the basics and barriers of data integration and explores the toolsets and tactics that enable marketers to turn data into intelligence. SHOWPAGE: https://www.ninjacat.io/blog/turning-data-into-intelligence © 2023, NinjaCat

Marketing is fundamentally about connecting with audiences, and what better way to do that than through community? Legacy marketing pro Mark Schaefer talks about his new book and unpacks ways brands can understand and utilize communities in their marketing strategy.  SHOWPAGE -> https://www.ninjacat.io/blog/community-the-last-great-marketing-strategy © 2023, NinjaCat

Learn how to love, lean into, and leverage omnichannel marketing data in this profound interview with data professional & veteran marketer, Kevin Hillstrom, from Mine That Data. SHOWPAGE: www.ninjacat.io/blog/measuring-omnichannel-marketing © 2023, NinjaCat

A trip down the marketing funnel with marketing strategist, Ian Barnard, in which we discuss the differences between good & bad strategy, define how to build a robust go-to-market plan, and discover ways to measure marketing strategy performance and effectiveness. SHOWPAGE: www.ninjacat.io/blog/measuring-marketing-strategy © 2023, NinjaCat