Performance Marketing for Brands

Liam Patterson, Co-founder of Bidnamic and e-commerce expert, discusses the intricacies of performance marketing. He delves into optimizing Google Shopping Ads, emphasizing competitive bidding and the crucial role of product feeds. The conversation highlights the balance between immediate results and long-term brand growth, supported by accurate data tracking. Patterson also addresses the challenges of AI in marketing, urging expert oversight despite its benefits. A rapid-fire segment adds a fun twist, revealing personal insights that resonate with listeners.