What Gets Measured
NinjaCat
What Gets Measured is a NinjaCat podcast about marketing performance management, data, and analysis, featuring candid conversations and interviews with insightful guests and informative experts.
Hosted and produced by Jake Sanders, this bi-weekly podcast provides marketers with applicable anecdotes and topical takeaways to better manage their performance marketing because; “what gets measured, gets managed.”
SHOWPAGE - https://www.ninjacat.io/blog/marketing-performance-management-podcast
© 2022, NinjaCat
Hosted and produced by Jake Sanders, this bi-weekly podcast provides marketers with applicable anecdotes and topical takeaways to better manage their performance marketing because; “what gets measured, gets managed.”
SHOWPAGE - https://www.ninjacat.io/blog/marketing-performance-management-podcast
© 2022, NinjaCat
Episodes
Mentioned books
Apr 18, 2023 • 51min
Marketing Data Integration: Expectations vs. Reality
Data integration can be a game-changer for your marketing efforts, but it's important to understand the expectations versus the reality. Learn more in this interview with Mark Donatelli and Daniel Kowal from Cimply Limited. SHOWPAGE - www.ninjacat.io/blog/marketing-data-integrations-expectations-vs-reality © 2023, NinjaCat
Apr 4, 2023 • 36min
Turning Data Into Intelligence
From databases to data warehouses, this interview with founder and data pro Aron Clymer covers the basics and barriers of data integration and explores the toolsets and tactics that enable marketers to turn data into intelligence. SHOWPAGE: https://www.ninjacat.io/blog/turning-data-into-intelligence © 2023, NinjaCat
Mar 21, 2023 • 23min
Community: The Last Great Marketing Strategy?
Marketing is fundamentally about connecting with audiences, and what better way to do that than through community? Legacy marketing pro Mark Schaefer talks about his new book and unpacks ways brands can understand and utilize communities in their marketing strategy. SHOWPAGE -> https://www.ninjacat.io/blog/community-the-last-great-marketing-strategy © 2023, NinjaCat
Mar 7, 2023 • 49min
Measuring Omnichannel Marketing
Learn how to love, lean into, and leverage omnichannel marketing data in this profound interview with data professional & veteran marketer, Kevin Hillstrom, from Mine That Data. SHOWPAGE: www.ninjacat.io/blog/measuring-omnichannel-marketing © 2023, NinjaCat
Feb 21, 2023 • 48min
Measuring Marketing Strategy
A trip down the marketing funnel with marketing strategist, Ian Barnard, in which we discuss the differences between good & bad strategy, define how to build a robust go-to-market plan, and discover ways to measure marketing strategy performance and effectiveness. SHOWPAGE: www.ninjacat.io/blog/measuring-marketing-strategy © 2023, NinjaCat
Feb 7, 2023 • 46min
Managing Social Media Analytics
An inspiring and educational romp through the jungles of social media with Jon-Stephen Stansel. Vanity metrics count? Social media budgets and resources are out of touch? Social listening is just as important as posting? Get in hear! SHOWPAGE: www.ninjacat.io/blog/managing-social-media-analytics © 2023, NinjaCat
Jan 24, 2023 • 32min
Discovering The Value Of A Data Team
So you’ve got all the data you can handle, but can you define the value of it? Listen to a revelatory conversation about discovering the value of a data team, with data scientist, consultant, and owner of West Marin Data, Pedram Navid. SHOWPAGE: www.ninjacat.io/blog/discovering-the-value-of-a-data-team © 2023, NinjaCat
Dec 27, 2022 • 29min
The Power Of Humor In Marketing
Get into this insight-packed clown car of a conversation with humor consultant Patrick Gilmore, from Studio Gilmore, which explores and exposes the power of humor in marketing communications. SHOWPAGE --> www.ninjacat.io/blog/the-power-of-humor-in-marketing © 2022, NinjaCat
Dec 13, 2022 • 38min
Managing And Monitoring A Marketing Budget
The success or failure of marketing campaigns can be attributed to many factors, a wisely-spent budget being chief among them. Learn how to master marketing budget management and monitoring in this conversation with Dominic Albano and Tyler Juhola, from Shape. SHOWPAGE --> www.ninjacat.io/blog/managing-and-monitoring-a-marketing-budget © 2022, NinjaCat
Nov 29, 2022 • 49min
How To Manage A Brand
Learn about brand management and strategy and how to better understand and approach these critical concepts in this expansive conversation with Paul Bailey, Brand Strategy Director for Halo, a creative agency out of the UK. SHOWPAGE - www.ninjacat.io/blog/how-to-manage-a-brand © 2022, NinjaCat
