What Gets Measured
NinjaCat
What Gets Measured is a NinjaCat podcast about marketing performance management, data, and analysis, featuring candid conversations and interviews with insightful guests and informative experts.
Hosted and produced by Jake Sanders, this bi-weekly podcast provides marketers with applicable anecdotes and topical takeaways to better manage their performance marketing because; "what gets measured, gets managed."
SHOWPAGE - https://www.ninjacat.io/blog/marketing-performance-management-podcast
© 2022, NinjaCat
Hosted and produced by Jake Sanders, this bi-weekly podcast provides marketers with applicable anecdotes and topical takeaways to better manage their performance marketing because; "what gets measured, gets managed."
SHOWPAGE - https://www.ninjacat.io/blog/marketing-performance-management-podcast
© 2022, NinjaCat
Episodes
Mentioned books
Jul 25, 2023 • 35min
Data Storytelling in Marketing
A chat with Courtney Lindau, Head of Practice for Web Analytics and Business Intelligence at Nimble Gravity, about data storytelling in marketing, the power of testing and learning, and discovering the 'why' behind metrics. SHOWPAGE: www.ninjacat.io/blog/data-storytelling-in-marketing © 2023, NinjaCat
Jul 11, 2023 • 32min
Amplify & Engage: Unleashing The Digital Marketing Mix
We sit down with Ice Cream Social co-founder, Ashley Cline, to talk about digital marketing strategy vs. tactics, the old school power of word of mouth, influencers, event marketing, and Idiocracy. SHOWPAGE: www.ninjacat.io/blog/amplify-engage-unleashing-the-digital-marketing-mix © 2023, NinjaCat
Jun 27, 2023 • 1h 4min
The Good, Bad, and Ugly in Adtech
A fireside chat about adtech, data stacks, AI, and creativity in marketing with Myles Younger, Head of Innovation and Insights at U of Digital. SHOWPAGE: https://www.ninjacat.io/blog/the-good-bad-and-ugly-in-adtech © 2023, NinjaCat
Jun 13, 2023 • 33min
Unboxing The Marketing Data Warehouse
A peek at the present state of marketing data warehouses, and where it might be headed, with Head of Channel Partnerships at Hightouch, Deven Ravel. SHOWPAGE: www.ninjacat.io/blog/unboxing-the-marketing-data-warehouse © 2023, NinjaCat
May 31, 2023 • 37min
Building Better Sales & Marketing Operations
A frank and friendly conversation with Taft Love, founder of Iceberg RevOps, about data management, taxonomy, and what it takes to build better sales and marketing operations. SHOWPAGE: www.ninjacat.io/blog/building-better-sales-marketing-operations © 2023, NinjaCat
May 16, 2023 • 23min
A Guide To Better Pitches & Sales Calls
The ability to sell something should be table stakes for marketers, but this conversation with sales consultant Stephen Steers shows how disconnected the sales and pitching process can be, and provides step-by-step instruction on how to close deals and win over clients. SHOWPAGE: www.ninjacat.io/blog/a-guide-to-better-pitches-and-sales-calls © 2023, NinjaCat
May 2, 2023 • 31min
The Power of Buyer Personas
Learn how to develop effective buyer personas that resonate with your target audience, improve your marketing strategy, and ultimately boost your bottom line in this interview with Jim Kraus, president of Buyer Persona Institute. SHOWPAGE: www.ninjacat.io/blog/the-power-of-buyer-personas © 2023, NinjaCat
Apr 18, 2023 • 51min
Marketing Data Integration: Expectations vs. Reality
Data integration can be a game-changer for your marketing efforts, but it's important to understand the expectations versus the reality. Learn more in this interview with Mark Donatelli and Daniel Kowal from Cimply Limited. SHOWPAGE - www.ninjacat.io/blog/marketing-data-integrations-expectations-vs-reality © 2023, NinjaCat
Apr 4, 2023 • 36min
Turning Data Into Intelligence
From databases to data warehouses, this interview with founder and data pro Aron Clymer covers the basics and barriers of data integration and explores the toolsets and tactics that enable marketers to turn data into intelligence. SHOWPAGE: https://www.ninjacat.io/blog/turning-data-into-intelligence © 2023, NinjaCat
Mar 21, 2023 • 23min
Community: The Last Great Marketing Strategy?
Marketing is fundamentally about connecting with audiences, and what better way to do that than through community? Legacy marketing pro Mark Schaefer talks about his new book and unpacks ways brands can understand and utilize communities in their marketing strategy. SHOWPAGE -> https://www.ninjacat.io/blog/community-the-last-great-marketing-strategy © 2023, NinjaCat
