What Gets Measured

An inspiring and educational romp through the jungles of social media with Jon-Stephen Stansel. Vanity metrics count? Social media budgets and resources are out of touch? Social listening is just as important as posting? Get in hear! SHOWPAGE: www.ninjacat.io/blog/managing-social-media-analytics  © 2023, NinjaCat

So you’ve got all the data you can handle, but can you define the value of it? Listen to a revelatory conversation about discovering the value of a data team, with data scientist, consultant, and owner of West Marin Data, Pedram Navid. SHOWPAGE: www.ninjacat.io/blog/discovering-the-value-of-a-data-team  © 2023, NinjaCat

Get into this insight-packed clown car of a conversation with humor consultant Patrick Gilmore, from Studio Gilmore, which explores and exposes the power of humor in marketing communications. SHOWPAGE --> www.ninjacat.io/blog/the-power-of-humor-in-marketing  © 2022, NinjaCat

The success or failure of marketing campaigns can be attributed to many factors, a wisely-spent budget being chief among them. Learn how to master marketing budget management and monitoring in this conversation with Dominic Albano and Tyler Juhola, from Shape.  SHOWPAGE --> www.ninjacat.io/blog/managing-and-monitoring-a-marketing-budget  © 2022, NinjaCat

Learn about brand management and strategy and how to better understand and approach these critical concepts in this expansive conversation with Paul Bailey, Brand Strategy Director for Halo, a creative agency out of the UK. SHOWPAGE - www.ninjacat.io/blog/how-to-manage-a-brand  © 2022, NinjaCat

Dr. Ethan Decker, founder of Applied Brand Science, is a brand strategist, marketing scientist, consultant, trainer and speaker with decades of experience working with brands of all sizes and shapes to help them understand the brandscape they exist in and strategize meaningful campaigns and power moves, and he’s here today to talk about brand and marketing science. SHOWPAGE --> www.ninjacat.io/blog/the-science-of-marketing-branding  © 2022, NinjaCat

A well-rounded discussion with Shamir Duverseau about digital transformation in marketing, and how to ensure your team can leverage technology to it’s advantage. SHOWPAGE --> www.ninjacat.io/blog/digital-transformation-in-marketing  © 2022, NinjaCat

An exploration of all things martech with Darrell Alfonso from Amazon. Learn how his new book, “The Martech Handbook” is helping marketers find wisdom amidst the widgets, and discover ways to leverage the tech in your stack.  SHOWPAGE -> www.ninjacat.io/blog/key-insights-from-the-martech-handbook  © 2022, NinjaCat

Marketers are drowning in oceans of customer data, collecting analytics by the bucket, and the C-suite is thirsty for any drop of insight. Our conversation with Zack Wenthe from TreasureData provides answers on how your team can unlock the power of customer data. SHOWPAGE -> www.ninjacat.io/blog/unlocking-the-potential-of-customer-data © 2022 NinjaCat

Connecting traffic and clicks on ads to action and results is hard enough, but ad fraud can make the task impossible. Find out how to detect and combat ad fraud in this ear-opening interview with ad fraud researcher, Dr. Augustine Fou. SHOWPAGE --> www.ninjacat.io/blog/how-to-detect-and-combat-ad-fraud © 2022, NinjaCat