What Gets Measured Measuring Marketing Effectiveness
Dec 12, 2023
Michael Kaminsky, effectiveness aficionado and Recast founder, discusses balancing efficiency and effectiveness in marketing, clarifying their definitions, challenges of measuring marketing effectiveness, embracing older methodologies like experimentation, moving away from last touch attribution, and the importance of using multiple tools for measuring marketing effectiveness
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Clarifying the Definitions of Efficiency and Effectiveness in Marketing
01:41 • 2min
Measuring Marketing Effectiveness
03:53 • 15min
The Future of Marketing and the Return to Old Methodologies
19:15 • 1min
Measuring Marketing Effectiveness: Moving Away from Last Touch Attribution
20:35 • 12min
Connecting with the Speaker and Lighthearted Conversation
32:43 • 2min