Content Marketing in The Age of AI

Rachel Hernandez, Director of Brand Strategy at Next Net Media, dives into the transformative influence of AI on content marketing. She discusses how AI democratizes content creation yet challenges the emotional connection in marketing. The importance of balancing creativity with data-driven strategies is emphasized, alongside the critical role of industry-specific language in B2B communications. Finally, Rachel highlights the need for authenticity in digital marketing even amid AI's growing impact, all while sharing lighthearted anecdotes that keep the conversation entertaining.