Rachel Hernandez

Rachel Hernandez, Director of Brand Strategy at Next Net Media, dives into the transformative influence of AI on content marketing. She discusses how AI democratizes content creation yet challenges the emotional connection in marketing. The importance of balancing creativity with data-driven strategies is emphasized, alongside the critical role of industry-specific language in B2B communications. Finally, Rachel highlights the need for authenticity in digital marketing even amid AI's growing impact, all while sharing lighthearted anecdotes that keep the conversation entertaining.

Join Jess and Rachel as they discuss the impact of AI on SEO, the evolution of content creation, and the importance of link building strategies. Explore ethical link-building practices, content optimization for AI search engines, and future trends shaping the SEO landscape.