Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Introduction
00:00 • 3min
How Do You Define Marketing Strategy?
02:32 • 5min
Is There a Diagnosis?
07:09 • 2min
Do You Have a Budget?
09:03 • 2min
Measuring the Bottom of the Funnel
11:07 • 5min
How to Get to Total Addressable Market?
16:11 • 2min
Are You Connecting All the Dots?
17:52 • 5min
How Do You Get Insights in Where You Stand Against Competitors?
22:28 • 2min
The Only Way to Turn the Lights on Is to Start Talking to People
24:33 • 2min
Do You Know What You're Doing?
26:21 • 4min
Are You Not the Customer?
30:13 • 3min
Do You Have Any Horror Stories About Marketing Strategy?
33:24 • 4min
Do You Have a Quarterly Checkup?
37:44 • 2min
The Difference Between B to C and B to B
40:06 • 2min
Marketing Strategy - One Piece of Advice
42:20 • 3min
The Ninja Cat Podcast
44:54 • 3min