Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Introduction
00:00 • 6min
Brand Identity
05:41 • 4min
What Is Brand Management?
09:58 • 2min
How Can a Solid Concept of Brand Help Ad Agencies?
11:58 • 3min
Can You Develop a Way for Your Business to Win Better Through the Brand?
14:47 • 4min
Listening Is the Number One Skill in Brand Strategy
18:50 • 2min
Qualitative Research
21:03 • 3min
The 10 Point Questionnaire - Do You Feel More Powerful When You Buy This Yogurt?
23:42 • 1min
The Way You Ask a Question Shapes the Answers You Get
25:09 • 2min
What Is the Siderot Story?
27:07 • 5min
The Cinderella Moment
32:09 • 2min
What's the Reality of Word of Mouth?
34:23 • 2min
Is There a Chance for You to Learn Failure or Success?
36:03 • 3min
Branding and Brand Management - What Would It Be?
39:13 • 5min
How to Measure the Effectiveness of Brand Trackers
43:50 • 2min
Halo Studio Love
45:53 • 3min