The Way You Ask a Question Shapes the Answers You Get

The way in which you ask a question is almost as important as the question itself. I did my masters in brand, like part time, about 10 or more years ago. When I was doing my masters, I learned how to ask questions, how to write a question to get the right kind of answer and not be a leading question. The amount of questions I see now that are in like research that are such leading questions, it's unbelievable. Right. A Cinderella story, what by a one that's gone well? Yes.