Qualitative Research

How often is it that you do qualitative research and the clients brand comes from the users or the consumers. I think actually B2B, you get a better response from a client of a business or something like that. But we generally always speak to some form of person who's not in the business. So if it's a FMCG client, we might well go out to the shop and just watch how people buy because it sometimes you want to find stuff out.