App Marketing by App Masters

Experienced UA & ASO expert shares tips on maximizing ROI, testing new ad channels, and optimizing ad creatives. Discussion on disconnect between product and UA, app audits, and app store strategies. Insights on improving ASO, monetizing free apps, and enhancing profitability through keyword research.

Lomit Patel shares insights on onboarding, product-led growth, product-market fit, and retention strategies. The podcast explores subscription apps, progress reports, community engagement, paywall strategies, and app store optimization.

Learn how to create top performing ads with effective hooks, harness user-generated content, optimize ad performance, engage users with discounts, and improve app ranking through social ads and ASO strategies. Get insights from a digital nomad with experience managing millions in ad spend.

Do you want to know how to scale up with paid campaigns on a small budget? Join us in this enlightening conversation with Yuliya Lennox, ex-CMO of BetterMe, who has scaled multiple apps to $1M a month. In this session, we'll delve into strategies empowering businesses with modest budgets to scale up their Facebook ads. In this video: -Techniques for scaling ads with a lower budget -Minimum recommended ad spend for effective results -Insightful tips on identifying the right time to scale -Effective budget planning strategies -Optimal targeting options on Facebook -Proven campaign setup methods Don't miss out on these valuable insights that can elevate your advertising game on a budget You can also watch the video: https://youtu.be/mtBvqLBVsf0 Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ SPONSORS The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV. And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build. Learn more at ⁠Revenue Cat dot com⁠ ⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠. *************** Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ ***************

Explore how AI like ChatGPT can drive data-backed marketing and product innovation. Learn about leveraging AI for audience-targeted visual ads and maximizing revenue through pricing strategies. Discover tips for optimizing CPI and integrating AI in marketing campaigns. Dive into software development trends and optimizing text for SEO and content enhancement. Plus, get insights on refining paywall strategies for a health app.

Discover the secrets of a productivity tracker app making $200K/month. Explore its seamless onboarding process, enhanced user experience, personalized journey creation, and optimal plan offerings. Gain insights into offering discounts, email capture tactics, urgency creation techniques, and utilizing locked content. Learn strategies to improve paywall and pricing structure, as well as effective onboarding strategies.

Co-Founder of Cupla, the app helping busy couples to manage their lives, shares how she comes up with everyday features, explains why higher prices increase conversion rates, and discusses the role of paid acquisition in creating a network effect.

Discover strategies to obtain app store ratings and increase app rankings. Learn how to leverage 'app gone free' campaigns and display positive reviews on your app's store listing.

Learn how incorporating the word 'free' strategically can increase conversions, the power of trial reminders, the significance of having a trial option, the benefits of longer paywalls, the importance of the placement of pricing tables, and the shift from features to benefits in app marketing.

Ever wondered if engagement is the key to increasing conversion and reducing churn? Join us in this insightful video as we explore the dynamic relationship between engagement and monetization, and how one can significantly impact the other. Points covered: Monetization's Impact on Engagement: Uncover the direct correlation between your monetization strategy and customer engagement, and learn how optimizing this connection can lead to increased customer retention. Low-Hanging Fruits for Engagement: Explore quick wins and easily implementable strategies to boost engagement effortlessly, ensuring your audience stays connected and committed to your brand. Leveraging Push Notifications: Harness the power of push notifications to keep your audience engaged and informed, creating timely and relevant touchpoints that contribute to overall customer satisfaction. Effective Onboarding Flows: Dive into the world of onboarding flows and discover how a well-designed process can significantly enhance engagement from the very start, setting the stage for long-term customer loyalty. Churn Reduction Strategies: Unearth actionable insights on how to minimize customer churn by implementing proven strategies that focus on building strong, lasting relationships with your customer base. Unlocking the Potential of Email Marketing: Learn how to utilize email marketing as a powerful tool in your customer retention arsenal, creating personalized and targeted communication to keep your audience engaged and loyal. You can also watch the video: https://youtu.be/KakElynEplw Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ SPONSORS The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV. And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build. Learn more at ⁠Revenue Cat dot com⁠ ⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠. *************** Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ ***************