App Marketing by App Masters

The podcast discusses strategies for app growth and monetization, including running ad campaigns, increasing trial-to-paid conversion rates, and maximizing value from Google ads. They also provide marketing channel recommendations for an indie intermittent fasting app and discuss localization and ASO strategies. The hosts share jokes, announce future episodes, and ask for book recommendations.

This podcast shares a beginner's guide to using TikTok Ads to skyrocket app downloads. It covers topics such as setting up campaigns, testing video ads, optimizing for maximum impact, and ideal CTR. The podcast also explores tips for creating successful TikTok ads, tracking campaign impact, and leveraging ads for branding and keyword ranking. Overall, it provides valuable insights for app marketers looking to tap into the power of TikTok.

Discover the impact of AI on ad campaigns and consumer engagement. You will discover: - The AI Tools to Supercharge Your Marketing - AI prompt engineering to get the right output - How to use the right AI tools - Using AI for ad generation As the Founder of the Women and AI organization and community, Reut Lazo is a highly accomplished Lead Product Manager with extensive expertise in AI, ML, Biotech, Digital Therapeutic, Gaming, and Augmented Reality industries. With a proven track record at organizations like Akili Interactive, Together Labs, Inner Cosmos, and Meta Company, Reut excels in driving product improvement, strategic roadmaps, and team management. Learn more: https://www.womenandai.com/ https://www.linkedin.com/in/reutlazo/ App Audits: https://apps.apple.com/ca/app/hire-and-fire-your-kids/id1449179153 https://apps.apple.com/us/app/text-summary/id1567387131 You can also watch the video: https://youtube.com/live/JSU5_5Vf8UI Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ SPONSORS The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV. And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build. Learn more at ⁠Revenue Cat dot com⁠ ⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠. *************** Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ ***************

Learn advanced ASO strategies for app marketing in 2024. Topics include niche keywords, innovative app ideas through keywords, keyword-rich in-app events, US localizations, and keyword install or boost campaigns. The podcast also explores the significance of localization, harnessing the power of Google web search and SEM for app visibility.

Today's guest is Lucas Moscon, who is the Senior User Acquisition Manager at Monkey Taps, makers of the popular Motivation app. He reveals his UA and ASO roadmap for mobile apps including what channels you should focus on depending on your monthly revenues. Plus, he shares what subscription apps will focus on ad monetization in 2024. Lastly, he’s a great follow on LinkedIn. Learn more: https://www.linkedin.com/in/lucas-moscon/ https://www.monkeytaps.app/ https://www.linkedin.com/feed/update/urn:li:activity:7117433584688201728/ App Audits: https://apps.apple.com/us/app/true-pulse-heart-rate-monitor/id1577766192 https://apps.apple.com/us/app/ai-floor-plan-design-camplan/id6444421373 You can also watch the video: https://youtube.com/live/agU9hJpFxno Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ SPONSORS The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV. And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build. Learn more at ⁠Revenue Cat dot com⁠ ⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠. *************** Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ ***************

Learn about the negative impact of a longer onboarding flow on revenues and alternative strategies. Explore the power of personalization and data collection for app conversions. Discover successful examples of apps with effective onboarding processes. Also, find out about the App Masters Academy, a community for indie app developers.

Master the Review Game, Budget-Friendly ASO Tools, Keyword Install vs Boost Campaigns, Unlock the Power of Localization, Top-notch Ranking Check Tools, Navigate the Ad Network Maze

Get all your app growth questions answered in this video. Today's guest is Paul Egan, an inner city math teacher for 9 years, who built an AI anti bullying app called Bully Buster. You will discover the strategies to grow downloads and subscriptions when you're just starting out. There's a saying that I love "zero to one is impossible, one to 10 is hard". Let's help those stuck in the impossible stage, because once we break through that then things start getting easier and we start building momentum. Learn more: https://apps.apple.com/us/app/bully-buster/id6461522666 https://bullybuster.ai App Audits: https://www.gamefunnel.app https://apps.apple.com/us/app/dvlp/id1613916950 You can also watch the video: https://youtube.com/live/g2qKscOs9As Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ SPONSORS The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV. And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build. Learn more at ⁠Revenue Cat dot com⁠ ⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠. *************** Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ ***************

Muoyo Okome, an indie developer with 12 million downloads, discusses applying the Blue Ocean Strategy to the app industry. Topics include: niche app ideas, locked content, better Facebook ads, revenue split between ads, and optimizing subscription options.

John McEvoy shares his journey from side hustle to full-time freedom with his app Momego, covering topics such as transitioning to a subscription-based model, monetization strategies, optimizing app titles, improving user onboarding, creating paywalls and videos for apps, improving app ratings and conversions, and the importance of marketing in app development.