

App Marketing by App Masters
Steve Young
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Episodes
Mentioned books

Aug 8, 2023 • 7min
57% Increase in Paywall Views with a Simple Icon Change
🔥 Discover the Powerful Icon Change that Skyrocketed Paywall Views by 57%! 📈
In this exciting video, we delve into a remarkable success story where a minor tweak led to a major breakthrough in paywall views! 🚀 Join us as we unveil the behind-the-scenes magic that propelled our revenue to new heights and how YOU can replicate this transformation for your own projects!
⭐️ The Game-Changing Icon Change:
When it comes to user experience and engagement, even the smallest details matter! Our team decided to experiment with a seemingly insignificant element: the icon that prompts viewers to access premium content behind the paywall. What seemed like an ordinary alteration turned out to be a game-changer, driving a whopping 57% surge in paywall views!
📈 Unraveling the Data:
We reveal the real-time data analysis that showcases the stark difference in paywall views before and after the icon change. The significant boost in viewer engagement was unprecedented, and we couldn't believe our eyes when we saw the chart!
🔍 Behind-the-Scenes Insights:
But what made this icon change so impactful? Join us as we take you through the thought process, user testing, and A/B experiments that helped identify the perfect design. You'll gain invaluable insights into the psychology of user behavior and how to cater to your audience's preferences effectively.
🎯 Subscribe now and hit the bell icon to be notified when we drop our next video! Don't miss out on more insightful content to fuel your growth journey. Leave a comment and let us know your thoughts on this transformative icon change!
You can also watch the video:
https://youtu.be/bHC1WWt79YY
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
SPONSORS
NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.
With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.
Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes.
What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
***************

8 snips
Aug 7, 2023 • 54min
How to Get Your First 1,000 Downloads with Reddit Marketing
Learn how to boost your app downloads on Reddit with engaging content and strategic subreddit selection. Discover strategies for app promotions, giveaways, and improving user engagement. Get insights on international pricing strategies, app revenue tactics, and building apps for longevity.

Aug 1, 2023 • 15min
Mastering App Monetization: CRM & Discounting Strategies Revealed
Welcome to our latest video where we dive deep into the fundamentals of Customer Relationship Management (CRM) and its profound impact on skyrocketing your app revenues!
We'll demystify the core principles of CRM, breaking down complex concepts into easy-to-understand nuggets. Whether you're a CRM novice or a seasoned pro, this video has something to offer for everyone.
💡 What to Expect:
🔹 Understanding CRM: We'll start with the basics, shedding light on what CRM is and why it's an indispensable tool for every app developer. Learn how CRM helps you build stronger, long-lasting relationships with your users, fostering loyalty and driving engagement.
🔹 Unveiling Smart Discounting: Once we lay the foundation, we'll dive into the exciting world of smart discounting! Discover how a well-crafted discounting strategy can breathe new life into your app's revenue streams. From boosting user acquisition to increasing retention rates, we'll explore various ways to leverage discounts effectively.
🔹 Harnessing User Behavior Data: The key to successful CRM and discounting lies in understanding your users deeply. We'll show you how to gather and interpret user behavior data ethically, helping you tailor personalized discount offers that resonate with each user segment.
🔹 Implementing Discounting Campaigns: No more guesswork! We'll walk you through practical steps on implementing successful discounting campaigns. You'll gain insights into setting the right discount levels, timing your offers for maximum impact, and avoiding common pitfalls.
🔹 Real-Life Success Stories: Prepare to be inspired as we share real-life case studies of app developers who employed CRM and smart discounting to achieve exceptional revenue growth. Witness firsthand how these strategies can turn a struggling app into a flourishing success.
📢 Share your thoughts and experiences in the comments below. Let's learn and grow together as we revolutionize app monetization with CRM and discounting strategies!
You can also watch the video: https://youtu.be/6lWE3Q18hWg
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
SPONSORS
NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.
With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.
Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes.
What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
***************

Jul 31, 2023 • 1h 4min
Creating a Sticky App: Unraveling the Secrets of User Retention and Long-Term Success
Are you tired of seeing apps with fantastic onboarding but struggle to retain users in the long run? Do you dream of building an app that not only converts well but also brings users back for more, creating a loyal and engaged user base? Look no further! 🚀
In this exciting live stream, we'll dive deep into the strategies and techniques needed to build a truly sticky app that stands out from the crowd.
Joining us is Josh Eidenberg, creator of the Miracle Morning app.
Learn more:
https://www.linkedin.com/in/josheidenberg/
https://miraclemorning.com/
http://onelink.to/a3q4cb
You can also watch the video: https://youtube.com/live/jnfcBXcRHbw
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
SPONSORS
NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.
With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.
Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes.
What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
***************

Jul 25, 2023 • 10min
App Reskinning Made Easy: Learn the Techniques from a $100K Vocabulary App
Remember when reskinning an app was all the rage? In this video, you will discover a vocabulary app that is making over $100K a month and why it's a great example of how to reskin to today's competitive app landscape.
🌟 As we embrace the new challenges and opportunities in 2023, this tutorial equips you with the knowledge and expertise to create reskinned apps that captivate, engage, and delight your users like never before!
🤝 Don't forget to hit "Subscribe," like the video, and turn on the notification bell to stay updated with the latest app development trends and techniques. Let's master app reskinning together and make 2023 a remarkable year for your app ventures! 🚀💡
App Featured:
https://apps.apple.com/app/vocabulary-learn-words-daily/id1084540807
You can also watch the video: https://youtu.be/agmuzLWDB4s
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
SPONSORS
NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.
With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.
Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes.
What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
***************

Jul 24, 2023 • 1h 5min
Lessons Learned from 12 Million Downloads as Indie App Publisher
Today's guest reveals the invaluable lessons learned while building an app portfolio that has generated over 12 million downloads!
In this video, he'll take you on a rollercoaster ride through his experiences, sharing the challenges he encountered, the breakthroughs he achieved, and the key takeaways that have shaped his path as indie app publisher. From humble beginnings to remarkable success, we're excited to share his insights with you.
Muoyo Okome is an indie app publisher and founder of App Magic.
App Audits:
https://apps.apple.com/app/id1509034647
https://play.google.com/store/apps/details?id=bit.particle.photo.lyrical.video.status.maker
You can also watch the video: https://youtube.com/live/Bjxtq1anlUg
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
SPONSORS
NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.
With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.
Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes.
What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
***************

7 snips
Jul 18, 2023 • 14min
Push Notifications: Best Practices and Revenue Boosting Strategies
Unlock the secrets of push notifications with expert strategies to engage users and boost revenue. Learn the best timing and frequency for notifications, ensuring value without annoyance. Discover key tips for crafting compelling, concise messages that resonate. Explore how to utilize these notifications to drive conversions, promote offers, and enhance user experience. Case studies and actionable insights reveal effective onboarding tactics and creative ways to recover lost sales. Elevate your app's performance by mastering push notifications!

Jul 17, 2023 • 1h 9min
App Store Optimization Made Easy with ChatGPT
Are you an app developer or marketer looking to boost your app's visibility on the app stores? Look no further!
In this comprehensive video, we dive into the world of App Store Optimization (ASO) and unveil the power of ChatGPT in optimizing your app's performance. Discover the best ChatGPT prompts and explore alternative user acquisition channels like Web2App.
Join us as we explore the capabilities of ChatGPT, an advanced language model developed by OpenAI. Learn how to harness its potential to generate powerful ASO insights and strategies. We'll share step-by-step instructions on using ChatGPT to conduct keyword research, optimize app descriptions, create compelling app titles, and even generate captivating app screenshots.
But that's not all! We'll also unveil the best ChatGPT prompts that have proven to be effective in enhancing your app's discoverability. Discover how to leverage ChatGPT's creative and analytical abilities to develop engaging app store listings that appeal to your target audience.
In addition to ASO, we'll shed light on alternative user acquisition channels known as Web2App. Explore the concept of transforming web-based users into loyal app users by employing strategies such as deep linking, push notifications, and personalized onboarding experiences. We'll discuss the benefits and challenges of Web2App and provide practical tips on implementation.
Whether you're a seasoned app marketer or just starting your app development journey, this video is packed with valuable insights and actionable tips to help you optimize your app's performance and reach new heights of success. Don't miss out on this opportunity to unlock the potential of ChatGPT and explore alternative user acquisition channels. Watch now and take your app to the next level!
George Natsvlishvili is a growth consultant who has worked with companies such as Impala Studios, Gamehive, Storytel and more. He has expertise in user acquisition, monetization, ASO, and SEO.
Learn more:
https://youtube.com/channel/UCi5bKzetDnfMmstGNDCZaVw
App Audits:
https://play.google.com/store/apps/details?id=autocutout.backgrounderaser.photo.editor.photo.cutout
https://apps.apple.com/us/app/id1466744353
You can also watch the video: https://youtube.com/live/eX6Fi8lUUys
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
SPONSORS
NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.
With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.
Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes.
What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
***************

Jul 11, 2023 • 9min
Monetizing Your App's Minimum Viable Product
Welcome to our comprehensive guide for app developers seeking to maximize their trial activation rates and effectively monetize their minimum viable product (MVP)!
📱 Unlocking Trial Activation Rates 📱
One of the key challenges faced by app developers is getting users to activate the trial version of their app and experience its full capabilities. We reveal proven tactics to skyrocket your trial activation rates. From optimizing user onboarding experiences to leveraging persuasive messaging and calls-to-action, we leave no stone unturned in our quest to boost your app's conversions.
🚀 Monetizing Your Minimum Viable Product (MVP) 🚀
Once you've successfully captured your users' attention and secured trial activations, the next crucial step is to monetize your MVP effectively. We provide invaluable insights into various monetization strategies tailored specifically for early-stage app developers. Discover the power of in-app purchases, subscription models, and innovative advertising techniques that strike the perfect balance between revenue generation and user satisfaction.
Learn more about Hannah Parvaz:
https://www.linkedin.com/in/hnpvz/
https://www.aperture.london/
You can also watch the video: https://youtu.be/3GRusD0Vib0
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
SPONSORS
NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.
With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.
Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes.
What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
***************

Jul 10, 2023 • 1h 19min
The Comprehensive App Store Optimization Guide for 2023
Ariel Michaeli, Founder and CEO at Appfigures, shares ASO strategies for apps with no downloads. They discuss the importance of keyword research, app icon optimization, and engaging descriptions. They also explore the intersection of ASO and user acquisition, techniques to break into the top search results, and metadata optimization.